Tag Archives: alphabet

Start up: more Alphabet trouble, peak desktop?, hacking the Philippines, Japan quakes hit iPhones, and more

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A URL shortener would be easier to write, but might it be hacked? Photo by MrZebra on Flickr.

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A selection of 10 links for you. Eerie, isn’t it? I’m charlesarthur on Twitter. Observations and links welcome.

When a nation is hacked: Understanding the ginormous Philippines data breach » Troy Hunt

Hunt delves into the hacking of 55 million Filipino voters’ details on a government system. The government insisted that no sensitive data was disclosed. Hunt checked with people who were on the released data via his Have I Been Pwned service:

»Yesterday I emailed a number of HIBP [Have I Been Pwned] subscribers and got back some pretty quick responses with everyone willing to assist. I found them spread out across two tables in the data breach, the first being a table called “irdoctable2014” which has the following fields:

# FORM_ID, APP_TYPE, REGISTRATION, LASTNAME, FIRSTNAME, MATERNALNAME, SEX, CIVILSTATUS, SPOUSENAME, RESSTREET, RESPRECINCT, RESPRECINCTCODE, RESREGION, RESBARANGAY, RESCITY, RESPROVINCE, MAILSTREET, MAILEMBASSY, MAILCOUNTRY, REGCOUNTRY, REGEMBASSY, REPSTREET, REPBARANGAY, REPCITY, REPPROVINCE, EMAIL, ABROADSTATUS, ABROADSTATUSSPECIF, FLASTNAME, FFIRSTNAME, FMATERNALNAME, MLASTNAME, MFIRSTNAME, MMATERNALNAME, REPLASTNAME, REPFIRSTNAME, REPMATERNALNAME, DOBYEAR, DOBMONTH, DOBDAY, BIRTHCITY, BIRTHPROVINCE, CITIZENSHIP, NATURALIZATIONDATE, CERTIFICATENB, COUNTRYRES, CITYRESYEAR, CITYRESMONTH, PROFESSION, SECTOR, HEIGHT, WEIGHT, MARKS, DISABLED, ASSISTEDBY, TIN, PASSPORTLOST, PASSPORTNB, PASSPORTPLACE, PASSYEAR, PASSMONTH, PASSDAY, REGBARANGAY, REGREGION, REGCITY, REGPROVINCE, REG_DATE, STATIONID, LOCAL_ID, CREATE_TIME, UPDATE_TIME, IS_EXTRACTED, IS_EXPIRED, IS_CANCELLED, CONTACTNUMBER, EXPIRATION_DATE, APPOINTMENT_DATE, APPOINTMENT_TIME, SCHED_TIME, COUNTER_CHANGES, REFERENCENUMBER, ERBDATE, USER_ID, EMAIL_ID, EXTRACTED_DATETIME, IS_DELETE, UPDATED_DATETIME, IS_FRONTPAGE, IS_REPRINT, IS_OV, IS_COUNTED

This is a very large amount of data and reading through those column names, clearly many of them would be considered sensitive personally identifiable data. However, some of the data is encrypted, namely the person’s name and their data of birth. Part of the irony here though is that the email addresses appear in the clear and often contains both the first and last name anyway! Not all the fields are populated but plenty of them are and they contain very personal info.

«

That’s not the worst of it, though. In some cases fingerprint scans were also leaked. And as Hunt says, “you don’t get to reset that stuff once it’s been released into the wild”. Trend Micro has more analysis of the dataset.
link to this extract

 

What is the Apple Watch good for? » Martiancraft

Richard Turton evaluates what does work and what doesn’t:

»Third-party watch apps all suffer from slow loading and slow or unreliable communication with the phone. Many of these limitations are inherent in the current generation of hardware and software. But, rather than wave our hands and say that third-party apps might suck now, but it’s all Apple’s fault and it’ll be great on Watch 2, it’s worth taking a look at what our watch apps should be doing and what we, as app creators, should be thinking about.

The watch is not just a small-screened iPhone, in the same way that an iPhone is not just a small-screened Mac. The usage patterns, interactions and user intentions are completely different. No matter how great the watch hardware becomes, users are never going to want to interact with it for more than a few seconds.

«

Don’t forget that eight years ago people were struggling with the concept of how to pack desktop apps into 3.5in screens. (Some still are.) The difference is that the Watch screen won’t get bigger. But as Turton says, you have to embrace what it does well, and avoid what it doesn’t.
link to this extract

 

Researchers crack Microsoft and Google’s Shortened URLs to spy on people » WIRED

Andy Greenberg:

»For anyone with minimalist tastes or an inability to use copy-paste keyboard shortcuts, URL shorteners may seem like a perfectly helpful convenience. Unfortunately, the same tools that turn long web addresses into a few characters also offer the same conveniences to hackers—including any of them motivated enough to try millions of shortened URLs until they hit on the one you thought was private.

That’s the lesson for companies including Google, Microsoft, and Bit.ly in a paper published today by researchers at Cornell Tech. The researchers’ work demonstrates the unexpected privacy-invasive potential of “brute-forcing” shortened URLs: By guessing at shortened URLs until they found working ones, the researchers say that they could have pulled off tricks ranging from spreading malware on unwitting victims’ computers via Microsoft’s cloud storage service to finding out who requested Google Maps directions to abortion providers or drug addiction treatment facilities.

«

This always seemed a possibility if you slogged through enough shortened URLs; eventually you’ll hit on something interesting. (A few years ago I tried it in a limited way; all one tended to find were scam links set up by, well, scammers doing it on an industrial scale.) Stories like this, though, once you read further, always have a slight letdown: the risk was in the past, because responsible disclosure means they’ve told the companies, who (reluctantly in Microsoft’s case) have changed their practices.
link to this extract

 

HubSpot is good people » Medium

Todd Garland was at Hubspot early on:

»As you’d expect, meetings were painfully long, and the tiny conference rooms built for eight started to get more crowded with every hire. There was a reason that happened. We were determined to treat our initial customers like family. Heck, a few may have even been family. We knew that if we could solve their pain points, there would eventually be hundreds, if not thousands, of companies lining up to work with us. We imagined it. How couldn’t we? It felt good. It felt like we were on the cusp of trapping lightning in a bottle.

HubSpot, since the very beginning, has been committed to helping small and medium sized businesses grow. It’s all that we cared about back then. I’ve tried to take that same customer commitment with me to BuySellAds. I would be lying if I said that I didn’t draw inspiration from both Brian and Dharmesh. Their passion for helping small and medium sized business was inspiring.

«

This little extract doesn’t quite capture the oleaginous, hagiographic quality of the whole piece, but then it’s the cumulative effect that leads one to the feeling summed up by Private Eye by the phrase “pass the sick bag, Alice.” Hubspot, of course, is the company so beautifully skewered by Dan Lyons in his latest book; this piece reads like something from a cult member, and makes me want to read Lyons’s book all the more.
link to this extract

 

How the desktop computer will rise again » CNN.com

Peter Shadbolt:

»Poor internet connectivity, uncertain power supply and a simple lack of money have meant that billions have been locked out of the knowledge economy.

Matt Dalio, CEO of Endless Computers, wants to change all of that with the first simplified, robust and affordable desktop aimed at emerging market consumers.

Dalio told CNN he got the idea to create a $169 computer while he was traveling and noticed that, while most homes did not have a desktop computer, they often had an HD screen.

“It was one of those micro-epiphanies,” he said. “I was in India and I looked over at a television and then I looked at my hand and there was a phone in it and I thought why not connect the two?”

«

Tell us how this computer fits in your pocket, Mr Dalio, and what it’s like with phone calls, WhatsApp.. oh, also, we have some news for you just coming up.
link to this extract

 

Has desktop internet use peaked? » WSJ

Jack Marshall:

»The amount of time people spend accessing the Internet from desktop devices is showing signs of decline, according to online measurement specialist comScore.

Data from the research company indicate overall time spent online in the U.S. from desktop devices—which include laptop computers—has fallen for the past four months, on a year-over-year basis. It dipped 9.3% in December 2015, 7.6% in January, 2% in February and 6% in March.

«

“Great story, Jack! What’s the data look like?”

“Um… here you go. I’ve done it as a graph.”

“Hmm – should we mention the four-month dip in 2014? No, probably better if we don’t. Just leave that out of the story.”

(I suspect desktop use is probably falling, but this isn’t quite proof yet.)
link to this extract

 

Japan quakes disrupt Sony production of image sensors used in Apple iPhones » Reuters

Makiko Yamazaki and Shinichi Saoshiro:

»Electronics giant Sony Corp said a factory producing image sensors for smartphone makers will remain closed while it assesses the damage from two deadly earthquakes which hit southern Japan. One of its major customers is Apple, which uses the sensors in its iPhones.

Sony said it will extend the closure of its image sensor plant in Kumamoto, which is in the southern island of Kyushu, after major tremblors on Thursday and Saturday rocked the key manufacturing region.

The PlayStation maker said operations at its image sensor plant in Nagasaki, also in Kyushu, will be partially suspended and it does not yet have a timeline for full resumption of operations.

Sony controls about 40 percent of the market for complementary metal-oxide semiconductor (CMOS) image sensors, a type of integrated circuit that converts light into electrical signals. In smartphones they are used to convert images into digital data.

«

Not just iPhones; I think other smartphone companies use them too.
link to this extract

 

The future: a cat litter box and DRM » Medium

Jorge Lopez:

»I took the SmartCartridge and realized I could just open it up, and fill it myself. Great, I’ll order new ones and get it by Tuesday and I’ll just fill this one up with water for now. So I filled it up with water, and put it into the machine….

It didn’t stop beeping, it knew this wasn’t it’s SaniSolution. Somehow it knew. I wasn’t able to even force it to run without the solution. I did some Googling, and I found that the “Smart” in SmartCartridge is that it has an RFID chip inside of it to keep track of how much solution it has, and once it runs out, well, you can’t refill it. I honestly did not believe this and tore one of the cartridges apart, and there it was, looking back at me, a tiny chip holding up it’s little metal finger.

Seriously CatGenie, you added fairly sophisticated DRM to a litter box? I’m a tad hurt you spent my money on building in a restriction instead of figuring out how to avoid constantly cooking poop.

This made me realize that I don’t actually own a CatGenie, I’m renting it.

«

Could get rid of the cat?
link to this extract

 

EA lets slip lifetime Xbox One and PS4 consoles sales » Ars Technica

Mark Walton:

»Lifetime Xbox One sales have reached 19m units—at least if EA’s CFO is to believed. During a financial call last night, Blake Jorgensen said the combined install base of the Xbox One and PlayStation 4 had hit an estimated 55m units, a mere two years into the life of the current generation.

While Microsoft has long stopped reporting on the absolute number of Xboxes sold, Sony continues to push out its own figures. Most recently, Sony revealed it has sold an impressive 35.9m PS4s, which—when deducted from EA’s 55m figure — leaves around 19m units for the Xbox One.

“I think our business seems to be operating pretty consistent as it has been over the last couple of years,” said Jorgensen. “The console purchases are up through the end of calendar year ’15. Our estimate is 55 million units out there which has exceeded virtually everyone’s forecast for the year and now almost 50% higher than previous console cycle so, all of that is very, very positive.”

While Sony has a significant lead in terms of units sold, as Jorgensen pointed out, both consoles are doing better than their predecessors did at the same point in their lifecycle.

«

This is from January, but the figures won’t have shifted very much. So that’s two-thirds of the business gone to Sony. Note also that these aren’t big numbers in the context of sales of smartphones, or even PCs: both consoles have now been on sale for two and a half years, or 30 months. That’s an average of less than two million consoles sold per month.

Sony has shipped (and likely sold) more smartphones than PS4s in the same period. It’s made a big loss on the smartphones. Yet the consoles are also meant to be sold at a loss. The difference? The consoles create an ecosystem for Sony. The smartphones don’t. (Since you ask, Microsoft sold more smartphones than it did consoles, and at a loss too.)
link to this extract

 

Google’s skunkworks loses its leader to Facebook — and has yet to produce any hits » MIT Technology Review

Tom Simonite:

»Facebook just made a high-profile hire from rival Google, luring away Regina Dugan, head of a research team tasked with inventing groundbreaking new hardware known as Advanced Technology and Projects, or ATAP. She will start a similar lab at Facebook. It’s unclear what will happen to the team she’s leaving behind, which has produced many striking demos but no hits.

Dugan previously led the Pentagon research agency DARPA and was hired to set up ATAP by Motorola in 2012, after the mobile phone company was acquired by Google for $12.5 billion. When Google sold off the company to Lenovo for almost $10 billion less in 2014, ATAP stayed behind. It was supposed to inhabit a middle ground between Google’s product development teams and the horizon-scanning “moon shot” laboratory, Google X.

Dugan established the group with a ground rule that projects should produce a marketable product within two years or be abandoned.

«

I guess she didn’t produce a marketable product within two years, so…? Two ways to look at this: ATAP is so young that it’s expecting a lot to think it would come out with a product in less than four years. Or: this looks like another example of an Alphabet division which simply isn’t making stuff happen. Contrast the breathless article in The Verge from May 2015:

»Dugan describes everything ATAP does as “badass and beautiful,” and after watching [360-degree live-action monster movie] Help!, I’m inclined to agree.

«

I’m inclined to think some people can’t tell the difference between a demo and a business. (ATAP is also behind the much-promised oft-delayed Project Ara modular smartphone idea.)
link to this extract

 

Errata, corrigenda and ai no corrida: none notified.

Start up: self-driving trucks, Gen Z grapples with email, AI (lack of) manners, BB10 is a zombie, and more

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dual smartphone cameras

Dual cameras (on the Huawei P9): perhaps only coming to the iPhone 7 Plus? Photo by portalgda on Flickr.

Tell your friends (and enemies) to sign up to receive each day’s Start Up post by email. One has to click a confirmation link, so no spam.

A selection of 12 links for you. Use them wisely. I’m charlesarthur on Twitter. Observations and links welcome.

A fleet of trucks just drove themselves across Europe » Quartz

Joon Ian Wong:

»About a dozen trucks from major manufacturers like Volvo and Daimler just completed a week of largely autonomous driving across Europe, the first such major exercise on the continent.

The trucks set off from their bases in three European countries and completed their journeys in Rotterdam in the Netherlands today (Apr. 6). One set of trucks, made by the Volkswagen subsidiary Scania, traveled more than 2,000 km and crossed four borders to get there.

The trucks were taking part in the European Truck Platooning Challenge, organized by the Dutch government as one of the big events for its 2016 presidency of the European Union. While self-driving cars from Google or Ford get most of the credit for capturing the public imagination, commercial uses for autonomous or nearly autonomous vehicles, like tractors from John Deere, have been quietly putting the concept to work in a business setting.

«

There’s a video too. Obvious that trucks are a bit easier to automate than cars. But the job implications are enormous, as this piece from last June pointed out. Not just truck drivers; think truck stops too.
link to this extract

 

Amazon Echo is magical. It’s also turning my kid into an asshole » Hunter Walk

He likes the Amazon Echo. But:

»You see, the prompt command to activate the Echo is “Alexa…” not “Alexa, please.” And Alexa doesn’t require a ‘thank you’ before it’s ready to perform another task. Learning at a young age is often about repetitive norms and cause/effect. Cognitively I’m not sure a kid gets why you can boss Alexa around but not a person. At the very least, it creates patterns and reinforcement that so long as your diction is good, you can get what you want without niceties.

Our daughter’s fascination with the Echo isn’t an anomaly — I hear from lots of friends that their kids are the most enthusiastic users. Voice is a very natural interface for a child, especially pre-reading and writing. My friend Rebecca lovingly describes how the Echo has found a special place in their home.

So Amazon, you clearly have a hit on your hands. Can I request one thing? A kid-mode where the Echo only responds to “Alexa, please….” as opposed to just “Alexa.”

«

link to this extract

 

How not to get your question answered » doombot

Dan Moren:

»Most of the time the people I deal with are polite and appreciative that someone has even responded to their emails. I don’t want to get into a position of saying “Hey, you should be glad you even got an email back,” but let’s face it: a lot of people whose positions are similar to mine don’t have the time or interest to respond to queries that will take hours away from their actual paying work. But the rule of thumb seems like it should be this: when you ask a favor from someone, you should be civil and gracious for any time they take to help you out. That goes for dealing with people in pretty much any walk of life, in my opinion.

My latest email help request started innocuously enough. It wasn’t sent to the catch-all for the iPhone blog, or through Macworld’s contact form, but directly to my work address.

«

But oh boy, was it a doozy. This is from 2007 (hence how outdated the tech will seem) but stuff like this happens all the time.
link to this extract

 

Apple’s iPhone 7 to shift gear on dual rear cameras, hurting Sony » Barrons.com

Shuli Ren, quoting a Citi Research note which says:

»We expect Apple to release two 5.5″ iPhone 7 models but only include dual rear cameras in the high-end model. As a result, Apple could release four new iPhone products in 2016: the 7Plus premium, the 7Plus, the 7, and the SE.

In the last few years, Apple has added new features, including lightning connectors and haptic functionality, but the improvements in camera and display performance have been minor and there have been no dramatic changes. Overall, the adoption of customized components has declined. We believe this reflects a shift to a cost-focused strategy and that a stronger USD has been an important contributing factor. The number of iPhones that do not have a dual rear camera has increased and the number of haptic components has declined to one from two. Concerns about the iPhone losing its individuality may be valid.

We think this year’s iPhones, however, may scale back gains in performance and functionality to reduce costs. This cost conscious shift toward making lower-priced handsets targeting EMs resembles the shift undertaken by Nokia around 2005.

«

That hurts Sony because it sells the cameras to Apple. The segmentation sounds like a logical step.
link to this extract

 

Alibaba’s AI predicts 100% of winners in Chinese singing contest » Tech In Asia

Erik Crouch:

»Friday night was a big moment for Alibaba, when the company’s artificial intelligence made its public debut. It wasn’t at a university or a tech conference – it was as the super-judge on the popular Chinese reality singing show I’m a Singer.

Based on analyses of social media chatter, song popularity, the singers’ abilities, and more, the AI – named Ai – was able to accurately predict all of the show’s finalists and the grand winner.

«

Clever. But is it repeatable in the west?
link to this extract

 

BlackBerry switches focus back on mid-range smartphone market » The National

John Everington:

»“The fact that we came out with a high end phone [as our first Android device] was probably not as wise as it should have been,” Mr Chen said during a visit to Abu Dhabi.

“A lot of enterprise customers have said to us, ‘I want to buy your phone but $700 is a little too steep for me. I’m more interested in a $400 device’.”

Mr Chen insisted that BlackBerry’s secure Android handset proposition was one that appealed particularly to enterprise consumers.

“We’re the only people who really secure Android, taking the security features of BlackBerry that everyone knows us for and make it more reachable for the market.”

But last week’s disappointing sales numbers have once again revived speculation that BlackBerry may finally decide to call time on its handset division and focus exclusively on its more profitable software services division, which it expects to grow by 30 per cent in the coming 12 months.

In a further blow to the company, Facebook and WhatsApp announced in March that they would drop support for their apps on BlackBerry’s BB10 operating system, which is on BlackBerry’s Passport, Classic and Leap devices.

Mr Chen said that while BlackBerry would continue to release updates for BB10, there were no plans to launch new devices running the operating system.

«

So it’s official: BB10 is dead. But did anyone ever really suggest to Chen that there was a high-end Android market that BlackBerry could break into?
link to this extract

 

For Generation Z, email has become a rite of passage » WSJ

Christopher Mims:

»You might think a generation as tech-savvy as this one, which can hardly remember a time before smartphones, Facebook, Snapchat or Instagram, would have embraced email in its infancy.

But progress has inverted the order in which Generation Z encounters many technologies, relative to their older peers. Many used tablets before laptops, streaming before downloads and chat before email. For them, email is as about as much fun as applying to college or creating a résumé.

“The way I first perceived email was, it was something my parents did for work,” says Zach Kahn, a 21-year-old senior at George Washington University.

I heard variants of this sentiment from 15 young adults, ages 16 to 21: Email is for communicating with old people, the digital equivalent of putting on a shirt and tie.

“I would never even think of emailing my friends, they would just react super weird,” says Tanya E. Van Gastel, a 21-year-old senior at University of Antwerp, in Belgium. “They would be like ‘Why don’t you text me?’ ”

«

link to this extract

 

Asustek reduces demand for Intel-developed smartphone platforms » Digitimes

Monica Chen and Joseph Tsai:

»Asustek Computer has added platforms developed by Qualcomm and Taiwan-based MediaTek for its ZenFone-series smartphones, reducing the proportion of platforms developed by Intel, its original supplier. Asustek’s Intel chip demand is estimated to decrease from about 6m units in 2015 to below 5m units in 2016 and may be down further by 50% in 2017, according to industry sources.

With major clients such as Asustek and Lenovo cutting orders, Intel is under strong pressure to stay competitive in the market.

Intel’s mobile communication business lost over US$10 billion in the past three years and despite a merger with its PC Client Group, adjustments in business structure and marketing subsidies, the business is still suffering from losses.

Although Intel has been cooperating with first-tier smartphone vendors to develop products using its platform, Asustek and Lenovo are the only two players with large orders and Asustek is the largest client of Intel.

«

Intel’s mobile chip division is already sub-scale, and now it’s going to get even smaller.
link to this extract

 

Large malvertising campaign hits popular Dutch websites » Fox-IT International blog

»The malvertising is occurring through an advertisement platform which is actively used on the above mentioned websites. From the websites, external scripts are loaded which in turn redirect further towards the exploit kit. We’ve observed the Angler Exploit Kit being active on these redirects during this campaign. We have not seen any successful infections at our customer yet.

«

Fox-IT saw at least 288 large Dutch sites being hit on Sunday. The Angler Exploit Kit is a drive-by system which tries to find the best exploit depending on your browser, OS and any installed plugins.
link to this extract

 

Malware is getting nastier, but that shouldn’t matter » Computerworld

Steven Vaughan-Nichols:

»Another thing to keep in mind is that there are overwhelming odds that you would have to be running Windows for the malware to pose any sort of threat to you. Sure, it’s possible to hack Linux and Mac OS X, but the vast majority of attacks are almost always on Windows PCs. That’s not because Windows users are dumber than Linux and Mac users (well, I’m not going to say that, anyway); it’s just that there are a whole lot more of them.

But let’s say that you are running Windows. That hardly means you’re doomed. For the malware to get a toehold, you need to open a Windows format file — from a stranger. And why would you do that? Opening a Windows format file sent by someone you don’t know has been a mug’s move since the late ’90s, when Word macro Trojans, such as Melissa, were the last word in malware attacks.

Let me remind you of some security commandments that many of you seem to have forgotten…

«

Vaughan-Nichols then launches into a four-point list of mansplaining, or maybe virusplaining or Trojansplaining. Whichever, he completely misses the point. Users aren’t “stupid” for doing things that they have been trained by software companies to do for years – such as clicking “update” or “open” and ignoring warnings, because the warnings are too frequent and the explanations of why doing them is bad are too obscure. Plus, as the above example shows, you can get hit by a drive-by download which might infect you completely without warning.

As for “the vast majority of attacks are almost always on Windows PCs” – this is hardly a surprise.
link to this extract

 

Google Fiber free internet is (mostly) ending in Kansas City » Re/code

Mark Bergen:

»When Google Fiber first arrived, it came with a compelling pitch: Pay a one-time construction fee, and you get Internet access for free after that.

Now Fiber is dropping that option for new subscribers in Kansas City, its first market. In its place are two new plans: A faster option, Fiber 100, that costs $50 per month with no construction fee or contract; and a broader implementation of its agenda to wire economically underserved neighborhoods for free.

It’s unclear what Fiber’s exact motivation is here. A rep confirmed the pricing changes, but declined to comment further.

So let’s speculate!

It could signal that Fiber — the most expensive unit for parent Alphabet, besides Google — is facing more pressure to turn into a viable, competitive broadband and cable business. That means reaping real margins. And the new pricing model — no more wiring up houses essentially for free — could help Fiber get to better margins.

«

Nest is a mess; Boston Dynamics is on the block to be sold; there’s disarray at the Alphabet-owned life sciences company Verily. So not surprising that Alphabet is bringing the hammer down on Google Fiber, which at least has a business model that has been proven by others.
link to this extract

 

Why Verizon wants to buy Yahoo » Vox

Timothy Lee:

»AOL has a lot in common with Yahoo. Both companies are well-known internet brands whose best days are a decade or more in the past. Like AOL, Yahoo makes a lot of its money by creating internet content and selling ads against it.

When Verizon purchased AOL, it emphasized the company’s portfolio of media brands, including TechCrunch and the Huffington Post. But as Matt Yglesias wrote for Vox last year, Verizon may have also been interested in AOL’s ad technology business — and in particular how Verizon could use data gathered from its vast broadband and mobile networks to help AOL content companies target ads more effectively.

Either way, if Verizon was happy with its AOL acquisition, buying Yahoo, a company with a similar portfolio of technology, media, and advertising products, seems like a logical next step.

In recent years, scale has become increasingly important in the online advertising business. Advertisers prefer to make a few big ad deals rather than many small ones, so larger media companies are often able to command premium prices. With Yahoo and AOL under one roof, Verizon would be able to integrate their ad sales teams and offer advertisers packages that include media brands from both companies.

«

Point of order: do we think AOL or Yahoo really “create” a lot of content relative to their size? Or is it their users, in Flickr etc?
link to this extract

 

Errata, corrigenda and ai no corrida:

Start up: Twitter’s ongoing API cull, NSA v Hillary, life without Facebook, Apple’s cloud moves, and more

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Boston Dynamics robot dog

“A Boston Dynamics robot is for life, not just for Christmas.” Photo by jurvetson on Flickr.

You can now sign up to receive each day’s Start Up post by email. You’ll need to click a confirmation link, so no spam.

A selection of 9 links for you. Still, it’s Friday, somewhere. I’m charlesarthur on Twitter. Observations and links welcome.

U+1F647 PERSON BOWING DEEPLY 🙇 » Medium

Matthew Rothenberg:

»Nearly three years since they officially blessed it with “partner” access (and after 14 billion emoji tweets tracked), Twitter has decided to shut Emojitracker down.

To be more accurate, they are removing its elevated access to the Streaming API that Emojitracker depends on in order to operate at its high volume

«

Twitter continues to cut off developers’ noses to spite its face.
link to this extract

 

NSA refused Clinton a secure BlackBerry like Obama, so she used her own » Ars Technica UK

Sean Gallagher:

»[US State Department coordinator Donald] Reid was tasked with trying to find a “BlackBerry-like” solution that would allow Clinton to be able to check her e-mail while in the secure office suite. The problem was that the solution supported by the NSA—its SME PED (Secure Mobile Environment Portable Electronic Device)—was hardly BlackBerry-like. SME PED devices are based on a secure version of Windows CE, and they’re only rated up to “Secret” classification. And as Clinton was taking over at State, the SME PED was only just becoming available. “The current state of the art is not too user friendly, has no infrastructure at State, and is very expensive,” Reid noted in one e-mail.

The NSA refused to give Clinton a device similar to the one used by Obama: a modified BlackBerry 8830 World Edition with additional cryptography installed. And while Clinton’s predecessor Condaleeza Rice had obtained waivers for herself and her staff to use BlackBerry devices, Clinton’s staff was told that “use [of the BlackBerry] expanded to an unmanageable number of users from a security perspective, so those waivers were phased out and BlackBerry use was not allowed in her Suite,” an e-mail from the NSA’s senior liaison to the State Department noted.

«

It’s basically the fight that everyone has with their IT department, but with state secrets involved.
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Google puts Boston Dynamics up for sale in robotics retreat » Bloomberg Business

Brad Stone and Jack Clark:

»Executives at Google parent Alphabet Inc., absorbed with making sure all the various companies under its corporate umbrella have plans to generate real revenue, concluded that Boston Dynamics isn’t likely to produce a marketable product in the next few years and have put the unit up for sale, according to two people familiar with the company’s plans.

Possible acquirers include the Toyota Research Institute, a division of Toyota Motor Corp., and Amazon.com Inc., which makes robots for its fulfillment centers, according to one person. Google and Toyota declined to comment, and Amazon didn’t respond to requests for comment.

Google acquired Boston Dynamics in late 2013 as part of a spree of acquisitions in the field of robotics. The deals were spearheaded by Andy Rubin, former chief of the Android division, and brought about 300 robotics engineers into Google. Rubin left the company in October 2014. Over the following year, the robot initiative, dubbed Replicant, was plagued by leadership changes, failures to collaborate between companies and an unsuccessful effort to recruit a new leader.

«

OK, I’m astonished. The intersection between AI/neural networks and robotics seems so obvious that this points to deep problems within Alphabet – specifically, inability to create collaboration (as it mentions).
link to this extract

 

The secret life of a Silk Road 2.0 mastermind » Motherboard

Joseph Cox:

»In the real world, Dread Pirate Roberts 2 explained to me, people often made judgments about others before a conversation had even started. But in the dark web, where most people act pseudonymously thanks to the protections offered by Tor, the only social cue to go on is people’s actions.

“In this environment, you only heard what people were saying,” he told me. “There was nothing to judge them on other than what they did.”

Take Defcon, who offered his services as a programmer to DPR2 in a private message. DPR2 was intrigued by Defcon’s calm tone among the chaos of Silk Road being shut down, and put him to the test.

Within a few hours, Defcon had put what would become the Silk Road 2.0 forum online, along with a host of security features that others often neglect.

“He knew what he was doing, I could tell instantly,” DPR2 said.

Defcon did make a mistake, however. It would later be revealed that he registered a Silk Road 2.0 server with his personal email address.

«

He knew what he was doing. I could tell instantl… oh.
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A Facebook experiment » Above Avalon

Neil Cybart:

»I deleted Facebook off of my iPhone six months ago. I had one simple reason in mind: I thought I would be able to analyze Facebook more accurately and completely by not using it or its companion apps, cold turkey. Purchasing an iPhone 6s Plus at launch gave me the perfect opportunity to begin my experiment. My initial assumption proved true. In just the first eight weeks, I learned more about Facebook, Instagram, WhatsApp and Facebook Messenger, than the last eight years. I’ve reached a number of observations over the past six months on Facebook’s value and vulnerabilities and a definite answer to what was once a seemingly difficult question: Are Facebook and Apple becoming competitors?

«

The answer to the latter is no, but the things he found out along the way about Facebook use ring very true.
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The journalist and the troll: Benjamin Wey spent two years trying to destroy me online » Bloomberg Business

Dune Lawrence discovered a “news” site set up by a Chinese entrepreneur who had decided she had wronged him in articles she’d written for Bloomberg:

»The site’s other articles were an odd mix of celebrity gossip, entertainment news, and stabs at reporting on serious topics such as drug marketing. It wasn’t exactly high journalism, but it looked professional, not like some amateur blog. Google seemed to think so as well, because the story instantly went to the top of the results when I searched my name.

In September 2015 the FBI arrested the man behind TheBlot, one Benjamin Wey. Not for smearing me or the other people he imagined were his enemies. He’s primarily a financier, and he was charged with securities fraud and other financial crimes involving Chinese companies he helped to list on U.S. stock markets. The U.S. Department of Justice alleges Wey pocketed tens of millions of dollars in illicit profits that he funneled through associates overseas and back into accounts in the U.S. Wey denies the charges. A trial has been set for March 2017.

«

Lawrence is brave here, and Wey comes across as an utter scumbag – but also someone who is completely hyperactive, willing to spend hours cooking up totally libellous nonsense about people. That’s the problem online: the hyperactive idiots drive out the rational people.

One other point: Google really favours that junk site Wey created. Searching on duckduckgo, TheBlot is some distance down the results.
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Cloud makes for strange bedfellows: Apple signs on with Google, cuts spending with AWS  » CRN

Good scoop by Kevin McLaughlin and Joseph Tsidulko:

»Alphabet’s Google has quietly scored a major coup in its campaign to become an enterprise cloud computing powerhouse, landing Apple as a customer for the Google Cloud Platform, multiple sources with knowledge of the matter told CRN this week.

Since inking the Google deal late last year, Apple has also significantly reduced its reliance on Amazon Web Services, whose infrastructure it uses to run parts of iCloud and other services, said the sources, who all requested anonymity to protect their relationships with the vendors.

Apple has not abandoned AWS entirely and remains a customer, the sources said.

According to the sources, Google executives have told partners that Apple is spending between $400m and $600m on Google Cloud Platform, although this couldn’t be independently confirmed. Also unclear is whether this range refers to an annual spending rate or a set amount of capacity.

AWS said Apple’s move to work with Google does not signify “competitive defection.”

«

Apple is in the position where it can get the big cloud providers to bid against each other. (Microsoft’s Azure was also said to be a supplier when iCloud started.) The question is, should Apple be trying to supplant them all with its own infrastructure – as Dropbox did to exit AWS? Well, let’s see…
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Google adds Apple iCloud storage to cloud platform » Re/code

Mark Bergen:

»Apple has announced three data centers opening soon, and spent an estimated $1bn last year on AWS. It’s a logical move for Apple if it wants more independence from its tech rivals. And it’s one Apple should make to store the growing media libraries from its mobile, TV and TBD products.

According to a source familiar with the matter, Apple already has a team working on this; it’s known internally as “McQueen,” as in Steve. It’s unclear if that project will materialize or when. But a source tells Re/code that the codename refers to Apple’s intent, sometime in the next few years, to break its reliance on all three outside cloud providers in favor of its own soup-to-nuts infrastructure.

Apple has reckoned, one source says, that given the fees it is paying Amazon and Microsoft, it could break even with its own data centers within about three years and not have the headache of negotiating with companies it considers rivals in other areas of its business.

«

Pretty remarkable if Apple can build all that infrastructure and serve everyone and make it pay off that quickly. That would make the shift to Google just a temporary thing to drive down prices from those suppliers.
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Observations on switching to the Galaxy S7 Edge from a non-Galaxy user » AndroidAuthority

Kris Carlon:

»The first thing I noticed when switching to the Galaxy S7 Edge is how bad the touch responsiveness seems to be (although I might just be unlucky). It’s not so much the screen, although it does kind of “grab” at your finger as you swipe on it compared to the Nexus 6P, but rather the touch response itself.

Quite often, when swiping away notifications the S7 Edge registers it as a press and launches the app instead. Likewise, when tapping UI elements it occasionally doesn’t register any press at all and I have to give it a serious press to get a response. Feel free to tease my ability to use a phone if you like, but something here is not right.

«

Quite a few of Carlon’s complaints (they’re mostly complaints) fall into the 1% category – is it really such awful news that the back of your phone shows fingerprints? – but the touchscreen point, and his complaint that “it’s laggy” seem like gigantic points, which are lined up as being just as important (or unimportant) as how crowded the folder UI is.
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Start up: Ireland’s judgement day, Yahoo crumbles, a new iPhone?, Swiftkey sold, and more

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Modern motors in bikes are better concealed than this. Photo by rich701 on Flickr.

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Ireland braces for blizzard of tech rulings » Politico

Chris Spillane:

Gavin Kearney has a telescopic view of the threat facing Dublin’s Silicon Docks, the watery frontier of Ireland’s tech sector. He is braced this week for the first of three verdicts that will have sweeping repercussions on both sides of the Atlantic.

Since Kearney founded the encryption business Jumble two years ago, he has watched Ireland come under fire from the European Court of Justice, the European Union and the U.S. Department of Justice.

The cases involve Facebook, Apple and Microsoft and will decide critical issues confronting the tech industry: data protection and privacy, and corporate tax strategies. The results could spoil Ireland’s reputation as a tech hub, spark an exodus of jobs and investment, and force some to pay hundreds of millions in back taxes.

“If somehow Ireland’s data protection was eroded to be more American and less EU, those entities affected may have to relocate some of the operations to restore the balance,” said Kearney, the chief executive of Jumble. “There’s a bit of a perfect storm in terms of the timing of these issues hitting, but it’s a continent-wide problem and not just a standalone country, so we can shore up against it.”

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Microsoft steps up AI push with Swiftkey deal – FT.com

Tim Bradshaw and Murad Ahmed:

Microsoft is paying around $250m to acquire London-based Swiftkey, maker of a predictive keyboard powered by artificial intelligence that is installed on hundreds of millions of smartphones, according to people familiar with the deal.

Jon Reynolds and Ben Medlock, who founded the company in 2008 when both were in their 20s, will each make upwards of $30m from the buyout, which is set to be announced this week.

The pair together own a substantial minority stake in the company after raising a relatively small amount of venture capital, just over $20m, from backers including Accel Partners, Index Ventures and Octopus Investments.

Swiftkey is the latest in a string of UK start-ups with advanced artificial-intelligence capabilities to be snapped up by the biggest names in Silicon Valley.

Great for Swiftkey, though it’s another example of a British firm being gobbled up by an American one. The broader question – why does Microsoft want a smartphone keyboard company? – is more important; the AI element must be really relevant to something it’s doing.
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Yahoo to cut 15% of workforce, explore strategic options » WSJ

Douglas MacMillan and Dana Mattioli:

Yahoo Inc. on Tuesday announced plans to eliminate roughly 15% of its workforce and explore “strategic alternatives” for its struggling Internet business, in the strongest indication yet that the company’s board is considering a sale of its Web properties.

The announcement accompanied Yahoo’s fourth-quarter report in which the company reported a loss of $4.4bn, hurt by write downs on Tumblr and other assets, as revenue grew 1.6% to $1.27bn.

But advertising is the way that all sites can thrive, surely? Maybe Yahoo will turn out to be the biggest ad-supported web failure.
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Hidden motors for road bikes exist — here’s how they work » CyclingTips

Matt de Neef:

The motor is connected to a battery pack via the electronic control unit housed in the seatpost provided. By default the battery lives in a saddlebag, but it can also be concealed in a bidon seated in the seatpost bidon cage (more on that in a moment).

A simple button to start and stop the motor is then mounted on the underside of the handlebars and routed to the control unit in the seat post.

The Vivax assist motor is rated at 200 watts (the maximum for e-bikes in Australia is 250W, beyond which they are classified as motorbikes) but in reality, we were told, the unit provides somewhere in the vicinity of 110W to the driveshaft. This is in addition to whatever the rider is pushing through the pedals.

After yesterday’s article about the secret motor in a competing rider’s bike. (Thanks Mark Gould for the link.)
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Breaking down Alphabet’s Other Bets » Beyond Devices

Jan Dawson:

We’ve taken a look at several aspects of Alphabet’s Other Bets segment, but we’ve only touched on perhaps the most important element: trajectory. In other words, which direction are these numbers heading in? In brief, using Ruth Porat’s suggestion to look at annual results:

• Revenue is growing, at about 37% year on year from 2014 to 2015
• Operating losses are growing faster, from $1.9 billion in 2014 to $3.6 billion in 2015
• Margins are worsening too, from (and these numbers are a bit ridiculous) -488% in 2014 to -685% in 2015
• Capex is growing faster than revenues on an annual basis, and capital intensity rose from 150% in 2014 to almost 200% in 2015.

None of those is moving in a happy direction as far as the future financial performance of Alphabet is concerned.

Google’s ad business is still going strong (principally through growth in ads on YouTube), making up 90% of its revenues, and more of its profit.
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Apple eyes March 15 event for iPhone 5se, iPad Air 3 & Apple Watch updates » 9to5Mac

Mark Gurman (who has a strong track record on these things):

As we revealed last month, Apple is planning to reinvigorate the 4-inch iPhone screen size by replacing the iPhone 5s with an iPhone 5se that includes an A9 chip, improved cameras, support for taking Live Photos, and Apple Pay. While the internals are revamped, the 5se’s externals nearly mirror the 5s’s save for “less shiny” and possibly slightly curved edges. The 5se will be priced the same as the 5s, according to sources, starting at $450 for 16GB. A 64GB model will also be offered.

The launch of the new iPad Air 3 will mark the first significant upgrade to Apple’s 9.7-inch tablet line since the Air 2 debuted in October 2014. The Air 3 is expected to include iPad Pro features like enhanced speakers and a Smart Connector, which could mean that a smaller Smart Keyboard is on the way.

Basically brings the iPhone 5S into iPhone 6 capability, apart from the screen. Will the iPad update get the line selling again, though? Other outlets with good track records have confirmed the date of 15 March.
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Apple developing wireless-charged iPhone for as soon as 2017 » Bloomberg Business

Tim Culpan:

In 2010 Apple made a patent application outlining a concept of using an iMac personal computer as a hub for wirelessly recharging at a distance of about 1 meter using a technique called near-field magnetic resonance. Apple currently uses a similar technique, called induction, to charge its Watch within millimeters of the power source.

Another Apple patent outlined a method for making aluminum phone casings that allow radio waves to pass through, a technique that would minimize the problem of metal interfering with transmitted signals.

Apple has previously played down its interest in any charging technology that still needs to be plugged into a wall socket because such methods would add little convenience.

Semiconductor makers Broadcom and Qualcomm are among those who have developed or are developing technology and standards for wireless charging.

How much demand is there for wireless charging?
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DailyMail Online results: even at huge scale, online news is hard to monetise » Medium

Frank Meehan:

The DailyMail Online is the biggest English language site in the world with 220m unique monthly actives, high engagement and virality of content. It’s a machine.

Yet, in its recent quarterly results announced today, the MailOnline reported advertising revenues of £23m on those 220m.

As the FT’s Lex column points out – that is just 10c of revenue per user [per month].

Not much return for the huge amount of effort put into the content (same may argue that it’s doesn’t take much effort to generate more gossip on the Kardashians, but actually the MailOnline has gossip down to an art form, which is why they are the biggest).

Compare my estimate of The Guardian’s revenue per browser per month of 6.16p.
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Errata, corrigenda and ai no corrida:

Start up: Adele v pirates, Alphabet’s challenge, Mayer’s end? and more

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The authentic feel of everything from Shaft to.. everything else. Photo of a wah-wah pedal by Kmeron on Flickr.

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Burma gives a big thumbs-up to Facebook » Foreign Policy

Christian Caryl:

As the vote count draws to a close, it’s clear that Burma’s long-suffering opposition has scored a landslide victory in Sunday’s historic national election. And the leader of that opposition knows whom to thank. As she was explaining the reasons for her party’s remarkable triumph in an interview with the BBC this week, Nobel Prize Laureate Aung San Suu Kyi said this: “And then of course there’s the communications revolution. This has made a huge difference. Everybody gets onto the net and informs everybody else of what is happening. And so it’s much more difficult for those who wish to commit irregularities to get away with it.”

She could have been a little more specific, though. When people here in Burma refer to the “Internet,” what they often have in mind is Facebook — the social media network that dominates all online activity in this country to a degree unimaginable anywhere else.

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Inside the problem with Alphabet » The Information

Amir Efrati and Jessica Lessin:

[Larry] Page unveiled Alphabet in August as a way to empower entrepreneurs and strong CEOs to build new companies “with a long term view.” Mr. Page had already been creating new companies under Google, like Calico, the secretive life-extension startup that former Genentech CEO Art Levinson is leading.

Some of those companies wanted more autonomy from Google and its bureaucracy, on issues big and small; [Arthur] Levinson [in charge of Calico], for instance, bristled when Google’s food services staff tried to apply Google’s nutritional guidelines to dining areas that served Calico employees, according to several people Mr. Page told about it.

Many details about the new structure have yet to be figured out. They include whether and how Alphabet companies can raise outside capital; who will control the IP they create, especially if they borrowed some from the old Google; and how they will use Google’s technical infrastructure.

If Google’s world-class cybersecurity software extends to the new Alphabet companies and those companies are later spun out or sell a significant chunk of themselves to another party, will those companies still get to use the Google software? Does it make sense for people at an Alphabet company to get Alphabet stock as part of their compensation, given that the performance of Alphabet will be heavily influenced by the performance of Google Search ads?

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Wireless carriers are favouring the iPhone » The Motley Fool

Sam Mattera:

The gradual decline of contract plans has sparked a wave of innovation in the U.S. wireless industry. In the past, consumers mostly signed two-year agreements in exchange for heavily subsidized handsets. Today, they have a vast array of choices, including installment options and leasing programs. Most of these plans reduce upfront costs by doing away with down payments, and give consumers the ability to upgrade their smartphones more often.

But some of these plans – the most advantageous, in fact – are only available to buyers of Apple’s iPhone.

I could have sworn that the hot take on the end of subsidies (aka contract plans) was that it meant dire trouble for Apple.
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The last days Of Marissa Mayer? » Forbes

Miguel Helft goes into detail and finds many of the same stories we’ve been hearing for the past couple of years:

Mayer hired some executives without fully vetting them with her team, and some of those decisions proved costly. One of her first big hires was Google sales executive Henrique De Castro, brought on as chief operating officer. De Castro failed to meet sales goals and Mayer fired him after 15 months, but not before he reportedly pocketed as much as $109 million in compensation and severance. Mayer also spent a year without a chief information officer after her IT operations chief David Dibble quit for personal reasons in 2013. In August 2014 Mayer finally announced to her executive staff that she had found the right person in Netflix executive Mike Kail, who came recommended by her husband, the investor Zachary Bogue. Three months later Netflix sued Kail for fraud, after he allegedly collected kickbacks from vendors. Yahoo quietly let him go in May.

Mayer’s propensity for micromanaging also exasperated many of her executives. By her own admission, Mayer spent an entire weekend working with a team of designers to revamp the Yahoo corporate logo, debating such details as the right slant for the exclamation point (9 degrees from vertical). Mayer also insisted on personally reviewing even minor deviations from a compensation policy she had instituted. When managers wanted to give top performers a bonus or raise above the parameters she had set, they had to write her an e-mail explaining the circumstances and wait for an approval or denial. Some managers dispute that this was a hard-and-fast rule. Mayer also insisted on reviewing the terms given to hundreds of contractors and vendors on a quarterly basis, whether they were engineers or writers or makeup artists. “She would go line by line and decide on what date a contract should end,” says a senior executive. Adds another: “It was a colossal waste of time.”

There’s detail, and then there’s detail that doesn’t merit a chief executive’s very expensive time.
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EE proposes restrictions on mobile adverts » Telegraph

Christopher Williams:

EE, Britain’s biggest mobile operator, is considering introducing technology that will hand smartphone users the power to control the advertising they see online, in a clampdown that would cause major upheaval in the £2bn mobile advertising market.

Olaf Swantee, EE’s chief executive, has launched a strategic review that will decide whether the operator should help its 27 million customers to restrict the quantity and type of advertising that reaches their devices, amid concern over increasingly intrusive practices.

The review will look at options for creating new tools for subscribers that would allow them to block some forms of advertising on the mobile web and potentially within apps, such as banners that pop up on top of pages or videos that play automatically. EE customers could also get the ability to control the overall volume of advertising.

Mr Swantee told The Sunday Telegraph: “We think it’s important that, over time, customers start to be offered more choice and control over the level and intensity of ads on mobile.

“For EE, this is not about adblocking, but about starting an important debate around customer choice, controls and the level of ads customers receive.”

It’s about adblocking. And potentially creating a whitelist.. in paid-for manner?
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Syria’s climate-fuelled conflict, in one stunning comic strip » Mother Jones

I would hotlink to the strip directly, to embed it, but that would probably take more scrolling room than you want to bother with here. However, it makes a crucial point: the Arab Spring wasn’t caused by some abrupt realisation among the peoples of the Middle East that democracy would be nice; instead, it was driven by the rising cost of staple foods and rural displacement to cities, which created huge tensions – which authoritarian regimes couldn’t handle without causing more unrest.

Thus when people snigger at Prince Charles saying that the refugee crisis is a result of climate change, he’s not the one who’s wrong; they are.
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Adele is NOT No.1 on this chart (and it’s a really important one) » Music Business Worldwide

Tim Ingham:

The Pirate Bay’s regularly-updated Music chart shows the 100 most popular torrents on the service in the past 48 hours.

The shock news: [Adele’s new album] 25 is nowhere. Literally nowhere.

Below, you can see the 25 most popular music files on TPB as of yesterday morning (November 22) UK time – two days after the astonishingly successful release of Adele’s new LP.

Not only does 25 not feature in the tracks we’ve featured above – it didn’t feature in the entire top 100.

It was the same story on Saturday (November 21) – a day after release – and it’s the same story this morning.

Adele did briefly claim a position on the TPB chart yesterday, MBW noticed – at No.63, with her previous release 21 – but she’s since disappeared.

Speaks again to the different generations interested in Adele. If it had been, say, a new Nine Inch Nails album, it would have been all over the pirate sites.
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I worked in a video store for 25 years. Here’s what I learned as my industry died » Vox

Dennis Perkins makes the point that a lot of it is about choice and curation:

It was a point of pride that we had everything and could turn people on to some obscurity we knew would appeal. A video store had sneaky cultural punching power — movies championed by our staff got watched. They stayed alive. You know, as long as we did.

By contrast: Netflix routinely adds and removes films at a whim based almost exclusively on licensing agreements. These agreements just don’t mean that movies any respectable video store would have remain “unavailable for streaming,” but that a substantial portion of Netflix’s (rather small) 10,000 film inventory is garbage: direct-to-DVD movies (or movies that bypass DVD for streaming entirely) accepted as part of package deals to get the rights to titles somebody might actually want to see. Although not everything you might want to see. As of this writing, you can’t watch Annie Hall, Argo, The Exorcist, This Is Spinal Tap, Taxi Driver, Schindler’s List, The Muppet Movie, A Nightmare On Elm Street, Fight Club, or Frozen on Netflix. You can, however, stream Transmorphers or Atlantic Rim, two suspiciously titled low-budget knockoffs of the movie you meant to watch.

His other key point: you had to choose to go to a video store. Netflix and its kin generally offer “let’s settle for this” content.
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How LSD microdosing became the hot new business trip » Rolling Stone

Andrew Leonard:

“Ken” is 25, has a master’s degree from Stanford and works for a tech startup in San Francisco, doing a little bit of everything: hardware and software design, sales and business development. Recently, he has discovered a new way to enhance his productivity and creativity, and it’s not Five Hour Energy or meditation.

Ken is one of a growing number of professionals who enjoy taking “microdoses” of psychedelics – in his free time and, occasionally, at the office. “I had an epic time,” he says at the end of one such day. “I was making a lot of sales, talking to a lot of people, finding solutions to their technical problems.”

A microdose is about a tenth of the normal dose – around 10 micrograms of LSD, or 0.2-0.5 grams of mushrooms. The dose is subperceptual – enough, says Rick Doblin, founder and executive director of the Multidisciplinary Association for Psychedelic Studies, “to feel a little bit of energy lift, a little bit of insight, but not so much that you are tripping.”

This will become the new go-to explanation for crazy startup ideas.
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The invention of the wah-wah pedal » Priceonomics

In 1965, in a small back room of a Los Angeles facility, Thomas Organ’s engineers began to build Vox amplifiers. Among these engineers was a bright-eyed 20-year-old by the name of Brad Plunkett.

Plunkett was given a challenging task by Thomas Organ’s CEO: he was to take apart a Vox AC-100 guitar amp and find a way to make it cheaper to produce while still maintaining the sound quality.

“The first thing I noticed,” he recalls in the documentary Cry Baby, “was this little switch [on the amp] entitled ‘MRB.’”

This switch, invented by British engineer Dick Denney and installed on all Vox AC-100 amps at the time, stood for “middle range boost.” When flicked on, it would highlight the middle sound frequencies of the guitar (notes between 300 and 5,000 hertz); in doing so, it would tame the extremes (very high and very low pitches), and produce a flattened, smoother sound. Plunkett realized that he could replace this pricey switch with a potentiometer – essentially an adjustable knob that divided voltages and acts as a variable resistor – and achieve the same effect.

“The switches were very expensive, about $4 each,” Plunkett continues. “The potentiometer would only cost about 30 cents.”

After a few days of fiddling around with spare parts, Plunkett succeeded in designing a circuit that could change the frequency of notes by simply rotating a potentiometer. Then, something unexpected happened.

(This makes an hour-long video.)

Patented as “foot controlled continuously variable preference circuit for musical instruments”. The patent came too late. Everyone could figure it out. Still, should the wah-wah pedal be added to the list of serendipitous discoveries, along with vulcanized rubber and Post-It notes?
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