Start up: Oculus delays, CGI plastic surgery, the drone tractor, Buzzfeed misses, PCs keep dropping, and more

Lots of people do it. But to what value? The Guardian tried analysing them. Photo by Pixel Fantasy on Flickr.

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A selection of 12 links for you. Now count them. I’m charlesarthur on Twitter. Observations and links welcome.

Oculus’ botched launch harms the VR ecosystem » Forrester Blogs

JP Gownder:

»While my personal Rift delay [of around a month] is merely an annoyance, the botched launch has real repercussions for the VR ecosystem. Oculus’ delay:

• Hurts developers of games and apps. The diversity and depth of the VR developer ecosystem is impressive. While many developers focus on games – logically enough, since that’s a key early adopter demographic – others offer applications ranging from clinical treatments for PTSD to collaboration in virtual spaces. The common denominator? None of these developers are making money if there are no headsets available. And while many apps can be ported to other platforms, Oculus has been the centerpiece of many developers’ high-end VR efforts.

• Hurts media startups and innovations. Media, too, sees a potential loss. While some media companies go the route of the New York Times and focus on Google Cardboard phone-based VR, others are counting on developing truly immersive experiences that simulate presence. Studio Jaunt VR has an Oculus app that, again, won’t be addressable until customers receive their Rifts.

• Helps HTC Vive. On the flip side, Oculus’ main competitor in high-end VR, the HTC Vive, faced minor launch problems of its own. But these were based in payment processing, not hardware problems. Why? HTC is a well-established hardware vendor with many smartphone, wearable, camera, and tablet product releases under its belt. Though priced $200 higher than the Rift, both devices require a ~$1,000 PC…

In fact, the Rift launch fiasco should never have happened. The official statement cites an unspecified “component shortage,” but usually such contracts are locked down many months in advance. Oculus has had 2.5 years to plan for this launch, so there’s really no excuse.

«

Seems overdone to me. The idea that a potentially world-changing technology like VR will be derailed by a month’s delay doesn’t make sense.
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BuzzFeed missed 2015 revenue targets and slashes 2016 projections » FT.com

Matthew Garrahan and Henry Mance:

»BuzzFeed missed its revenue target for 2015 and has slashed its internal projections for 2016 by about half, raising questions about whether the online news and entertainment network can meet the sky-high valuations put on new media groups by investors.

The company, known for its lists, irreverent content and fast-growing editorial operation, had projected about $250m in revenues for 2015 but generated less than $170m, according to three people with knowledge of the situation.

The company has halved its internal revenue target for 2016 from $500m to $250m, the people said.

BuzzFeed disputed the figures but declined to give its own numbers. “We are very pleased with where BuzzFeed is today and where it will be tomorrow,” the company said. “We are very comfortable with where the digital content world is going and think we are well-positioned.”

«

Hmm. My spidey sense is tingling.
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Saving money by blocking ads » Optimal

»Do you have an iPhone and ever go over your carrier’s data plan allowance? (over 30% of us do!). Mostly unbeknownst to us, video and banner ads and hidden tracking URLs are using a lot of our mobile data plan and draining our battery. Use this calculator (defaults are typical for US users) to estimate how much you could save by installing an iOS 9 content blocker, and how many unnecessary URLs are loading on your phone.

«

Only tricky thing is knowing how much browsing you do when not on Wi-Fi. I don’t think most people would have a clue.
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JBL headphones first to use USB Type-C with HTC 10 » Phonescoop

Eric Zeman:

»HTC and JBL today announced a pair of headphones optimized for the HTC 10 smartphone. What’s unique about these headphones is they are among the first to use the USB-C connector, rather than standard 3.5mm headphone jack, to connect with the HTC 10. Since they use USB-C, the JBL Reflect Aware C headphones are able to provide active noise cancellation without internal batteries; they draw power from the HTC 10 itself. Users can customize the level of background noise so they may remain aware of their environment. The headphones are sweat-proof and come with three sport ear tips and three regular ear tips.

«

Neat idea.
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15: Please don’t enter the iCloud password » picomac

Ed Cormany:

»With TouchID, unlocking my phone is something I do dozens of times per day without thought. Even when I have to fall back to a passcode — it gets cold outside in places other than California! — it’s seamless. Most importantly, it’s predictable; I only have to authenticate in response to my own action of turning on the phone’s display.

I can’t say the same for iCloud authentication. In theory, I should only have to enter my iCloud credentials at device setup, or when performing specific actions like confirming a purchase. Yet most of the time I’m presented with an iCloud password dialog, it’s out of the blue, with no explanation: simply “Please enter the iCloud password for…” my Apple ID. It’s frustrating, sure, but more than that it’s troubling. Because I respond to that dialog differently than the vast majority of iCloud users.

I always click Cancel.

My iCloud credentials are the key to my digital life across several devices. I don’t give them away without an explanation, just as I wouldn’t give my Social Security number to someone who stopped me on the street randomly. But if the person behind the counter at the bank asked me for my SSN, even if I’d never seen them before in my life, I would give it over — it’s all about context.

«

This tweet from Ben Thompson is relevant. Apple really is not implementing this well.
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Worldwide PC shipments declined 9.6% in 1Q 2016 » Gartner

»Worldwide PC shipments totaled 64.8m units in the first quarter of 2016, a 9.6% decline from the first quarter of 2015, according to preliminary results by Gartner, Inc. This was the sixth consecutive quarter of PC shipment declines, and the first time since 2007 that shipment volume fell below 65m units.

“The deterioration of local currencies against the U.S. dollar continued to play a major role in PC shipment declines. Our early results also show there was an inventory buildup from holiday sales in the fourth quarter of 2015,” said Mikako Kitagawa, principal analyst at Gartner.

“All major regions showed year-over-year shipment declines, with Latin America showing the steepest drop, where PC shipments declined 32.4%. The Latin American PC market was intensely impacted by Brazil, where the problematic economy and political instability adversely affected the market, Ms. Kitagawa said. “The ongoing decline in U.S. PC shipments showed that the installed base is still shrinking, a factor that played across developed economies. Low oil prices drove economic contraction in Latin America and Russia, changing them from drivers of growth to market laggards.”

PCs are not being adopted in new households as they were in the past, especially in emerging markets. In these markets, smartphones are the priority. In the business segment, Gartner analysts said the Windows 10 refresh is expected to start toward the end of 2016.

«

IDC puts the figure even lower, at 60.6m units. Basically, it’s the lowest figure since 2006. Never heard oil prices blamed for PC sales before.
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PC sales: the five stages of grief and the comeback that never comes » Forbes

Mark Rogowsky does a smart take on IDC’s repeated insistence that yeah, the PC business is just about to come back, real soon now:

»the PC has hit hard times in the era of both the iPad and the smartphone. While the former has itself seen sales falling, its impact on the PC is still real. Apple sold 48m last year and if you believe even 10-20% of them were purchased by someone who might have bought a PC instead, that’s potentially 3% of the decline in the PC market right there. (Chromebooks, based on Google’s ChromeOS, now account for nearly 3% of PCs as well, but IDC actually counts those as laptops so they are masking the decline in Windows.)

But a much more important factor has been the rise of smartphones, which are now used by more than 1 in 3 people on earth. While Americans who grew up on PCs have a tough time imagining computing as something other than a traditional laptop or (gasp!) desktop, many in emerging markets don’t know it as anything but what one does on the device they carry with them all the time. This will continue to confound the same kind of people who believe “real work” can’t be done on an iPad until the generation raised on tablets starts running the world without any real comprehension of what it means to use a PC.

«

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iPhone SE early statistics » Naofumi Kagami

Kagami looked at data from carriers, Amazon and big retailers in Japan:

»The interesting observation is that unlike the iPhone 6s where the 64GB model sells better than the 16GB model on all carriers, the reverse is true for the iPhone SE; on all carriers, the 16GB iPhone SE model sells better than the 64GB model. This suggests that iPhone SE users intend to use their phones more casually, and are more driven by price. Importantly, we have to understand that the data is only for the opening weekend which is typically skewed towards early adopters, who we would expect to prefer higher capacity models. It seems that the trend for iPhone SE users to be casual owners might be very strong.

Of course, we do not know the product mix of the items in stock, so this might simply be a result of inventory skew. However, assuming that this trend holds true, then we can make the following tentative conclusions;

• The iPhone SE appeals more to users who are more considerate of price, and who do not intend to use their smartphones very heavily.
• These users would typically only replace their current smartphones after they have completed their 2-year contract. A strong opening day turnout of this segment suggests that these users were holding onto old phones (either old iPhones or Androids).

«

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The dark side of Guardian comments » The Guardian

Becky Gardiner et al:

»New research into our own comment threads provides the first quantitative evidence for what female journalists have long suspected: that articles written by women attract more abuse and dismissive trolling than those written by men, regardless of what the article is about.

Although the majority of our regular opinion writers are white men, we found that those who experienced the highest levels of abuse and dismissive trolling were not. The 10 regular writers who got the most abuse were eight women (four white and four non-white) and two black men. Two of the women and one of the men were gay. And of the eight women in the “top 10”, one was Muslim and one Jewish.

And the 10 regular writers who got the least abuse? All men.

How should digital news organisations respond to this? Some say it is simple – “Don’t read the comments” or, better still, switch them off altogether. And many have done just that, disabling their comment threads for good because they became too taxing to bother with.

But in so many cases journalism is enriched by responses from its readers. So why disable all comments when only a small minority is a problem?

«

Analysis of 70m comments since 2006. Also (if you go through) has a “play being a moderator!” quiz with various comments.

And is it really only a small minority who are a “problem”? It’s more that only a vanishingly small minority improve on what you’ve read. That’s not a surprise, because generally the writers have been trained and paid to write. Not so commenters.
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Autonomous tractor brings in the harvest » Hackaday

Jenny List:

»Matt Reimer is a farmer in Southwestern Manitoba, Canada. It’s grain country, and at harvest time he has a problem. An essential task when harvesting is that of the grain cart driver, piloting a tractor and grain trailer that has to constantly do the round between unloading the combine harvester and depositing the grain in a truck. It’s a thankless, unrelenting, and repetitive task, and Matt’s problem is that labour is difficult to find when every other farmer in the region is also hiring.

His solution was to replace the driver with a set of Arduinos and a Pixhawk autopilot controlling the tractor’s cab actuators, and running ArduPilot, DroneKit, and his own Autonomous Grain Cart software. Since a modern tractor is effectively a fly-by-wire device this is not as annoying a task as it would have been with a tractor from several decades ago, or with a car. The resulting autonomous tractor picks up the grain from his combine, but he reminds us that for now it still deposits the harvest in the truck under human control. It is still a work-in-progress with only one harvest behind it, so this project is definitely one to watch over the next few months.

«

Trucks, tractors… this stuff all happens quietly around the edges, and then suddenly you notice that the edges are a lot closer than you used to think.
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LG’s G5 B&O Hi-Fi DAC: thoughts from an audiophile sceptic » Android Police

David Ruddock looks at the Bang & Olufsen certified digital-to-analogue converter that LG offers as an add-on for its G5 flagship smartphone:

»The Hi-FI DAC G5 was clearly and noticeably shaping and processing audio differently than any other device I tested. I’m not sure what effects are being applied, but I would guess it’s some sort of suite of adjustments B&O have made to deem the accessory acceptable to the B&O “signature sound.” The problem for me is that, as someone trying to just let the components be transparent and produce flat, unshaped sound, the Hi-Fi DAC is actually doing a worse job at being a piece of audiophile equipment than the G5’s standard headphone jack! Sure, you’ll hear a difference going from the G5’s headphone jack to the Hi-Fi’s DAC, but that’s literally because LG and / or B&O have gone out of their way to make certain you hear a difference, whether you like it or not. After all, if the average Joe bought a G5 and the Hi-Fi and used the bundled earbuds, do you think LG honestly wants to be in a situation where the customer says they can’t hear the difference? They have to be able to hear it, or LG would be openly mocked for selling an overpriced, ineffectual witchcraft box.

«

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How actors get plastic surgery with a click » Vulture

Logan Hill:

»Recently, after shooting three episodes of the WGN America drama Salem, an actor in a prominent role left the show for personal reasons. A few years ago, such a major switch would have been a costly debacle requiring expensive reshoots. But “we didn’t have to reshoot at all,” says veteran showrunner Brannon Braga. “We’re replacing his face with a new actor’s face.”

Today, digital face replacement is just one technique at Hollywood’s disposal. Braga regularly uses CG to retouch actors, “whether it’s a pimple, or an actress who has bags under her eyes on that particular day, or painting out a nipple in a sex scene.” When an actress got a nose ring without telling him, his postproduction team removed it at a cost of “tens of thousands of dollars.” Such work can get expensive, but it’s industry standard. “Look, we re-created the whole Library of Alexandria,” he says, referring to his work on the Neil deGrasse Tyson documentary series Cosmos. “Why wouldn’t we get rid of a cookie crumb on Neil’s mustache?”

But Braga is no trailblazer. “I do television,” he says, “not $300 million movies.” He’s just using digital techniques that have become ubiquitous over the last decade — even though they are largely invisible to most audiences, rarely discussed by creators, and usually hidden behind nondisclosure agreements.

«

Plus a slideshow. Truly fascinating; and invisible.
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Errata, corrigenda and ai no corrida: none noted.

Start up: Oracle’s $9.3bn Android, FOI v Land Registry, have a robot bin!, longer smartphone life, and more

Thrill to the arrival of Oculus Rift and the brave new possibilities it enables! Photo by Mike Cogh on Flickr.

You can now sign up to receive each day’s Start Up post by email. You’ll need to click a confirmation link, so no spam.

A selection of 11 links for you. Use them wisely. I’m charlesarthur on Twitter. Observations and links welcome.

Oracle v Google: Big Red wants $9.3bn in Java copyright damages » The Register

Chris Williams:

»Last year, Oracle successfully argued that it can copyright software interfaces – not just the software itself, the way it interfaces with other code, too. However, the trial jury deadlocked on whether or not Android’s infringement of Oracle’s copyright constituted “fair use.”

The case is heading back to trial in May to effectively work out how much money Google owes Oracle. In the meantime, the pair have been squaring up to each other in San Francisco’s federal court. In January, Oracle revealed that Google has made $31bn in sales and $22bn in profit from Android since it launched in 2008 – figures Google fought fiercely to keep secret.

Now one of Oracle’s expert witnesses, James Malackowski, has produced an analysis [PDF] that concludes that Big Red is owed $475m in damages and up to $8.89bn in recovered Android profits. Malackowski is chief exec of Ocean Tomo, which does intellectual property valuations among other things.

«

That’s a lot of money. (Surprise! Google says the analysis is wrong.)
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Unable to open links in Safari, Mail or Messages on IOS 9.3 » Ben Collier

Collier was using booking.com’s app, which turned out to have screwed up in a big way:

»A lot of users (including myself and a few friends) are experiencing links in Mail and Messages not working, and some links in Safari, like Google Search results, not opening. A long press on a broken link causes the app you’re in to crash, otherwise a standard tap highlights the link but nothing happens.. It looks like there’s a bug in iOS that completely breaks the Universal Links if it gets served an app association file that’s too large.

Benjamin Mayo of 9to5mac.com reported installing the Booking.com app consistently broke their test devices – which led Steve Troughton-Smith (who else…) to take a peep at their association file, and tweet:

“Wow http://booking.com literally put every URL they had into their site association file. 2.3MB download ”

It seems that the large size of their file, due to it having every URL from their website inside it breaks the iOS database on the device. Apple allows you to have pattern based matching, so instead of having to include every hotel’s URL in the association file, Booking.com could just put /hotel/* to match all the hotels on their site.

Whilst Booking.com aren’t following the recommended approach, it’s not their fault that a third-party can break a fundamental system feature like web browsing. Apple should be handling these edges graciously.

The worst part – deleting the app doesn’t clear the Universal Link association. Because the OS process that handles the Universal Links has crashed, it appears unable to remove the corrupt database.

«

You can just about fix it via lots of subtle rebooting and deleting. Quite a screwup.
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Oculus Rift review: a clunky portal to a promising virtual reality » The New York Times

Brian Chen:

»“People who try it say it’s different from anything they’ve ever experienced in their lives,” Mr. Zuckerberg wrote in a Facebook post when he announced the Oculus acquisition. “But this is just the start. Imagine enjoying a courtside seat at a game, studying in a classroom of students and teachers all over the world or consulting with a doctor face-to-face — just by putting on goggles in your home.”

Over the past week, I tested the Rift and many pieces of content for the system to see how true Mr. Zuckerberg’s words might ring. I can report that while the Rift is a well-built hardware system brimming with potential, the first wave of apps and games available for it narrows the device’s likely users to hard-core gamers. It is also rougher to set up and get accustomed to than products like smartphones and tablets.

«

Long setup, big downloads which can’t be done simultaneously with device use, and games where the VR benefits are unclear. Early days yet.
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A quick look at the Private Eye FOI’d “Offshore Landowners” data from the Land Registry » OUseful.Info

Tony Hirst:

»A few days ago, Private Eye popped up a link to the (not open) data they’d FOId from the Land Registry around land registry applications made by offshore companies: Selling England (and Wales) by the pound.

I thought have have a quick look at the data to see what sorts of thing it contained. I’ve popped a quick introductory conversation with it here: Private Eye – UK Land Ownership By Offshore Companies.

One of the things I learned was that solar panel installation companies can often get a hold on you…

«

This is precisely the sort of analysis, driven partly through FOIA, that would become impossible if the Land Registry were to be privatised.
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What does your reaction to a robotic trash can say about you? » Atlas Obscura

Cara Giamo:

»Imagine you’re in a cafeteria, finishing up a bag of chips and chatting with some friends. You’re beginning to think about getting up to throw away your wrapper, when—suddenly—the nearest trash barrel approaches you instead. It rolls back and forth, and wiggles briefly. It is, it seems, at your service.

How do you respond?

«

Like this:

»

The trash barrel has delivered some particularly unique insights. First of all, Sirkin and Ju say, it highlights how good people are at subtly refusing to acknowledge interactions they don’t want or need—a behavior the team has dubbed “unteracting.” If the trash barrel approaches a table of people, and they have no trash to give it, they generally won’t shoo it off. They’ll just steadfastly ignore it until it rolls away again. “They’re using their gaze as a tool for deciding when they’re engaging or not,” says Ju. (You can see this about halfway through the video, when a man on a cell phone refuses to look at the barrel until it backs off.)

On the other hand, people who did make use of the barrel felt miffed when it didn’t respond more. “People kind of expected it to thank them,” says Sirkin. “They’ll say ‘I fed the robot, and it didn’t thank me, and that was insulting.’” Some would also whistle for it, or dangle trash in front of it enticingly.

«

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Alphabet: the thriving cult of greed and evaluation » Medium

Jake Hamby:

»In Google, employees are evaluated every year according to an opaque “perf” system that generates numeric scores that the employee is not allowed to see or to challenge. If an employee’s perf isn’t improving, they face “Performance Expectation Plans” and “Performance Improvement Plans” of increasing severity, which the employee is told are designed to bring them back into the fold, but which are actually designed to create a paper trail for HR in order to terminate the individual’s employment if management determines they are no longer worth the amount it costs the company to continue to employ them.

The problem with companies like Google is that they’re losing engineers at every level of the company because it’s simply no longer fun to work there, or at least that was my experience. I was punished by my manager for lower “perf” than he expected from me, due to my complete loss of interest in the real overarching goals of Android (to provide a minimal platform for Google’s closed-source, proprietary apps) as opposed to the goals presented to the public and Google’s partners (to provide an exceptional platform for Google’s partners to make great smartphones), and to my depression over the recent loss of my father after his multi-year battle with dementia and Parkinson’s disease.

«

Hamby left Google in 2014.
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What you should (and shouldn’t) do to extend your phone’s battery life » The Wirecutter

Dan Frakes, Nick Guy and Kevin Purdy:

»One of the biggest complaints people have about their smartphone is that the battery doesn’t last long enough. For many people, just making it through the day can be a challenge, which is why you see so many “How to make your phone’s battery last longer!” articles in your friends’ Facebook feeds. But many of the claims in those articles are specious at best, and some of the tricks they suggest could actually shorten your battery life. So which ones should you try?

We partnered with The New York Times to find the answer by testing, on both Android and iPhone smartphones, a slew of procedures that people, publications, and — in some cases — smartphone manufacturers suggest for getting more use time out of your phone.

«

Some of these are really surprising – like not bothering to turn off Bluetooth or Wi-Fi to save battery.
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“Internet Connection Records”: answering the wrong question? » Paul Bernal’s Blog

On the topic of the UK government’s proposed Investigatory Powers Bill, which wants to introduce an “internet connection record” that could be queried for any person:

»The real problem is a deep one – but it is mostly about asking the wrong question. Internet Connection Records seem to be an attempt to answer the question ‘how can we recreate that really useful thing, the itemised phone bill, for the internet age’? And, from most accounts, it seems clear that the real experts, the people who work in the internet industry, weren’t really consulted until very late in the day, and then were only asked that question. It’s the wrong question. If you ask the wrong question, even if the answer is ‘right’, it’s still wrong. That’s why we have the mess that is the Internet Connection Record system: an intrusive, expensive, technically difficult and likely to be supremely ineffective idea.

The question that should have been asked is really the one that the Minister asked right at the start: how can we find all these terrorists and paedophiles when they’re using all this high tech stuff? It’s a question that should have been asked of the industry, of computer scientists, of academics, of civil society, of hackers and more. It should have been asked openly, consulted upon widely, and given the time and energy that it deserved. It is a very difficult question – I certainly don’t have an answer – but rather than try to shoe-horn an old idea into a new situation, it needs to be asked.

«

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AI’s biggest mystery is the ethics board Google set up after buying DeepMind » Business Insider

Sam Shead:

»DeepMind CEO and cofounder Demis Hassabis has confirmed at a number of conferences that Google’s AI ethics board exists. But neither Hassabis nor Google have ever disclosed the individuals on the board or gone into any great detail on what the board does.

Azeem Azhar, a tech entrepreneur, startup advisor, and author of the Exponential View newsletter, told Business Insider: “It’s super important [to talk about ethics in AI]. ”

Media and academics have called on DeepMind and Google to reveal who sits on Google’s AI ethics board so the debate about where the technology they’re developing can be carried out in the open, but so far Google and DeepMind’s cofounders have refused.

It’s generally accepted that Google’s AI ethics board can only be a good thing but ethicists like Evan Selinger, a professor of philosophy at the Institute for Ethics and Emerging Technologies, have questioned whether Google should be more transparent about who is on the board and what they’re doing.

«

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Ransomware’s aftermath can be more costly than ransom » TechNewsWorld

John Mello:

»Downtime caused by a ransomware attack can cost a company more than paying a ransom to recover data encrypted by the malware, according to a report released last week by Intermedia.

Nearly three-quarters (72%) of companies infected with ransomware could not access their data for at least two days because of the incident, and 32% couldn’t access their data for five days or more, according to the report, which was based on a survey of some 300 IT consultants.

“If you’ve got a large number of users and downtime runs into multiple days, then the cost of that downtime adds up pretty quickly to the kind of ransom amounts that cybercriminals are demanding potentially,” said Richard Walters, senior vice president of security products at Intermedia.

Those losses occur even if a company has taken precautions to back up its data. “You have to contain the infected systems, then wipe them completely and then restore them,” he told TechNewsWorld. “That process in more than half these cases took longer than two days.”

Companies faced with the decision between paying a ransom or restoring their systems from backups could find that it would cost them less to pay the ransom.

«

You can see how a pricing mechanism would take hold if the ransom was too high or too low. In which case, there must be an optimum ransom at which income is maximised, even though it’s too high for some companies. A case study for an academic somewhere, surely.
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Certified Ethical Hacker website caught spreading crypto ransomware » Ars Technica

Dan Goodin:

»EC-Council, the Albuquerque, New Mexico-based professional organization that administers the Certified Ethical Hacker program, started spreading the scourge on Monday. Shortly afterward, researchers from security firm Fox IT notified EC-Council officials that one of their subdomains—which just happens to provide online training for computer security students—had come under the spell of Angler, a toolkit sold online that provides powerful Web drive-by exploits. On Thursday, after receiving no reply and still detecting that the site was infected, Fox IT published this blog post, apparently under the reasonable belief that when attempts to privately inform the company fail, it’s reasonable to go public.

Like so many drive-by attack campaigns, the one hitting the EC-Council is designed to be vexingly hard for researchers to replicate. It targets only visitors using Internet Explorer and then only when they come to the site from Google, Bing, or another search engine. Even when these conditions are met, people from certain IP addresses—say those in certain geographic locales—are also spared. The EC-Council pages of those who aren’t spared then receive embedded code that redirects the browser to a chain of malicious domains that host the Angler exploits.

«

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Errata, corrigenda and ai no corrida:

Start up: Bitcoin’s nightmare, the cheating economy, how Snapchat took off, Oculus spurns Macs, and more

SIM swaps are leading to bank fraud. Photo by mroach on Flickr.

You can now sign up to receive each day’s Start Up post by email. You’ll need to click a confirmation link, so no spam.

A selection of 10 links for you. Use them wisely. I’m charlesarthur on Twitter. Observations and links welcome.

How Snapchat built a business by confusing olds » Bloomberg BusinessWeek

Max Chafkin and Sarah Frier:

»Compared with Twitter or Facebook, Snapchat can seem almost aggressively user-unfriendly. If you’re new to the app and looking for posts by your kid, your boyfriend, or DJ Khaled, good luck. It’s hard to find somebody without knowing his or her screen name. This is by design. “We’ve made it very hard for parents to embarrass their children,” [Snapchat founder Evan] Spiegel said at a conference in January. “It’s much more for sharing personal moments than it is about this public display.”

Spiegel, who declined to be interviewed, has been cagey about Snapchat’s business prospects. Its annual revenue is small—perhaps $200m, according to several press reports—but it has already drawn many big-name advertisers. Earlier this year, PepsiCo, Amazon.com, Marriott International, and Budweiser paid more than $1m to have their ads appear within the company’s Super Bowl coverage, according to a person familiar with the deals. And because Snapchat has yet to really try to sell ads to the small and midsize businesses that make up most of Google’s and Facebook’s customer base, there’s a lot of potential.

As Facebook has transformed from a slightly wild place to a communications tool for parents, teachers, and heads of state, Snapchat’s more playful ethos, and the fact that anything posted on it disappears in 24 hours, has made it the looser, goofier social network. “You’re sending this ephemera back and forth to your friends,” says Charlie McKittrick, the head of strategy at Mother New York, an ad agency. “It’s the detritus of life. But it’s really funny.” Last September, while Mark Zuckerberg hosted Indian Prime Minister Narendra Modi on Facebook’s campus, the big news at Snapchat’s offices in Venice was a feature called Lenses, which makes your selfies look like you’re vomiting a rainbow.

«

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We’re moving away from torrents, so whats next? » Strike

“Andrew”:

»As you can see if just a teeny bit taxing on my server, so as of today I wanted to officially annouce that Strike will no longer focus on torrents, in fact I’ve decided to phase Strike into creating open source utilities that help every day life. Our first project is already under development and called Ulterius, an open source C# based framework that allows you to remotely manage windows based systems, all from any HTML5 enabled browser…

…Q: Will you ever do torrent related things again?

A: Most likely not. It’s easier to create completely original content than to attempt to ride the tails of existing content. While I found P2P technology fun, and I’ll continue to follow it and maybe develop stuff around it. I don’t foresee myself ever hosting Anything as a service in the future.

«

Combination of lawsuits against others, and the gigantic bandwidth demand on his site. Mostly the bandwidth, it seems.
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Will we compile? » ROUGH TYPE

Nick Carr:

»Getting machines to understand, and speak, the language used by people — natural language processing — has long been a central goal of artificial intelligence research. In a provocative new interview at Edge, Stephen Wolfram turns that goal on its head. The real challenge, he suggests, is getting people to understand, and speak, the language used by machines. In a future world in which we rely on computers to fulfill our desires, we’re going to need to be able to express those desires in a way that computers can understand…

…Computers can’t choose our goals for us, Wolfram correctly observes. “Goals are a human construct.” Determining our purposes will remain a human activity, beyond the reach of automation. But will it really matter? If we are required to formulate our goals in a language a machine can understand, is not the machine determining, or at least circumscribing, our purposes? Can you assume another’s language without also assuming its system of meaning and its system of being?

«

Very deep questions underlying this. And speaking of controlling machines through spoken language..
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Amazon adds the $130 Amazon Tap and the $90 Echo Dot to the Echo family » Techcrunch

Sarah Buhr:

»The Echo has received more than 33,000 Amazon reviews at a nearly five-star rating since launching in late 2014 and was one of the best-selling items going for more than $100 over the holidays. Amazon has not released sales figures for Echo, but its rise in popularity and the ability to build upon and integrate with the companion Alexa API have moved the Echo front and center as a must-have device for the smart home.

Amazon is now introducing two new members to the Echo family with slightly different uses in hopes of achieving a similar reaction: Amazon Tap is a portable version of the original Echo, and Echo Dot is a tiny, hockey-puck-sized version that includes a built-in line-out connector to hook into your choice of speaker.

«

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Online break-in forces bank to tighten security » BBC News

Shari Vahl:

»Two major high street banks will change security procedures after journalists from BBC Radio 4’s You and Yours programme broke into an account online and removed money.
Recently bank customers accounts have been successfully attacked by criminals who divert mobile phone accounts.

Criminals persuade phone providers to divert mobile phone numbers in what is sometimes called “SIM swap fraud”.

Some banks text security details when customers forget their details.

The activation codes sent by text to mobile phones also allow payments to be made from an account.

The scam works by blocking the genuine phone. The owner is unaware of why the phone has been blocked and allows the criminal – who now has control of their phone – to syphon money from their bank account.

You and Yours has been contacted by dozens of people affected by the scam. All say they have never revealed their security details to anyone, and the that first they knew something was wrong was their mobile phone going dead.

«

Wow.
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Chinese ISPs caught injecting ads and malware into web pages » The Hacker News

Rakesh Krishnan:

»Chinese Internet Service Providers (ISPs) have been caught red-handed injecting advertisements as well as malware through their network traffic.

Three Israeli researchers uncovered that the major Chinese-based ISPs named China Telecom and China Unicom, two of Asia’s largest network operators, have been engaged in an illegal practice of content injection in network traffic.

Chinese ISPs had set up many proxy servers to pollute the client’s network traffic not only with insignificant advertisements but also malware links, in some cases, inside the websites they visit.
If an Internet user tries to access a domain that resides under these Chinese ISPs, the forged packet redirects the user’s browser to parse the rogue network routes. As a result, the client’s legitimate traffic will be redirected to malicious sites/ads, benefiting the ISPs.

«

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TensorFlow for Poets » Pete Warden’s blog

»I want to show how anyone with a Mac laptop and the ability to use the Terminal can create their own image classifier using TensorFlow, without having to do any coding.

I feel very lucky to be a part of building TensorFlow, because it’s a great opportunity to bring the power of deep learning to a mass audience. I look around and see so many applications that could benefit from the technology by understanding the images, speech, or text their users enter. The frustrating part is that deep learning is still seen as a very hard topic for product engineers to grasp. That’s true at the cutting edge of research, but otherwise it’s mostly a holdover from the early days. There’s already a lot of great documentation on the TensorFlow site, but to demonstrate how easy it can be for general software engineers to pick up I’m going to present a walk-through that takes you from a clean OS X laptop all the way to classifying your own categories of images. You’ll find written instructions in this post, along with a screencast showing exactly what I’m doing.

«

Warden was at Jetpac, which was bought by Google because of its expertise at machine learning and image classification. This is the one to follow to dive into deep learning (aka machine learning, aka AI).
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Oculus’ Palmer Luckey will consider Mac support if Apple ‘ever releases a good computer’ » Shacknews

Daniel Perez:

»We spoke to Oculus VR founder Palmer Luckey recently during an Xbox press event where we took the opportunity to ask him some questions regarding the future of his company, and his product, the Oculus Rift.

One question we were dying to ask is he sees a future for the Oculus Rift with Apple computers. When asked if there would ever be Mac support for the Rift, Palmer responds by saying “That is up to Apple. If they ever release a good computer, we will do it.”

Palmer continues to clarify what he meant by that blunt statement by saying “It just boils down to the fact that Apple doesn’t prioritize high-end GPUs. You can buy a $6,000 Mac Pro with the top of the line AMD FirePro D700, and it still doesn’t match our recommended specs. So if they prioritize higher-end GPUs like they used to for a while back in the day, we’d love to support Mac. But right now, there’s just not a single machine out there that supports it.”

«

There aren’t that many Windows PCs that support it, either. Wonder if this is a high priority for Apple just now.
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The cheating economy » Medium

Doug Bierend on Studypool, which lets students “hire” tutors for “help understanding their homework” – which the students of course translate into “doing their homework”, and give bad grades to those tutors who don’t comply:

»Rarely is the sharing model of enterprise, epitomized by the likes of Uber and Airbnb, sensitive to the costs incurred by its host system — those two companies are hardly compelled to preserve the integrity of the “legacy” cab companies and hoteliers they are undercutting. Likewise, success for this platform isn’t determined by whether it actually helps people learn. After all, optimizing and reducing the latency in busing information from one place to another makes sense — a lot of sense — for servers and data, but where brains and ideas are concerned, learning isn’t always efficient. And any approach that offers a backdoor — knowingly or not—where intellectual honesty is concerned is bound to reap the patronage of the many people willing to buy an answer or grade rather than earn it.

«

A passing thought: Bierend is a professional journalist (it shines through in this piece – read it all), and this appeared in “Bright” – which is funded by the Gates Foundation, and subsumed into Medium. The brave new world where a non-profit created from the money out of a brief technology monopoly pays for journalism published on a site created from the money paid to the creator of free publishing platforms (Blogger and Twitter) that were funded by advertising. Who says there aren’t new business models for journalism?
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Bitcoin’s nightmare scenario has come to pass » The Verge

Ben Popper:

»Over the last year and a half a number of prominent voices in the Bitcoin community have been warning that the system needed to make fundamental changes to its core software code to avoid being overwhelmed by the continued growth of Bitcoin transactions. There was strong disagreement within the community, however, about how to solve this problem, or if the problem would ever materialize.

This week the dire predictions came to pass, as the network reached its capacity, causing transactions around the world to be massively delayed, and in some cases to fail completely. The average time to confirm a transaction has ballooned from 10 minutes to 43 minutes. Users are left confused and shops that once accepted Bitcoin are dropping out.

«

Remember how Mike Hearn, who saw this problem coming and proposed an increase in block size which would have headed it off, was criticised to hell and back for being “misleading”? I bet he’s feeling vindicated now. Wonder how his then-critics feel. (Update: not great, apparently, since the Pond Politics page I referenced has been deleted in the meantime.)
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Errata, corrigenda and ai no corrida: none notified.

Start up: Oculus here!, when cashless fails, what Twitter needs now, EC’s ebook probe, and more


Musical toast? Photo by revedavion.com on Flickr.

A selection of 9 links for you. Use them wisely. I’m charlesarthur on Twitter. Observations and links welcome.

April 2015: Twitter needs new leadership » Stratechery

Ben Thompson nailed it months ago:

I believe it’s time for Twitter’s leadership, in particular CEO Dick Costolo, to make way for new leadership that has improved credibility with Wall Street, with developers, and within Twitter itself…

…Twitter would be better off retooling their API and developer agreements to ensure they are learning from every application they interact with, and in return sharing their graph along with advertising in the form of their MoPub or Namo Media-derived offerings. The advantage of this approach is that the imagination and ingenuity of a massive developer ecosystem will always be far faster and more innovative than anything any one company can do on its own — just ask Apple.

Worth reading (or re-reading). The accompanying podcast nails it too.


Apple Music » Lefsetz Letter

Bob Lefsetz has a typically nuanced take on Apple’s new offering:

It’s toast.

Its success was based upon eliminating free. But that positively non-techie entity known as the government put the kibosh on that. Now the labels and Apple are too scared to enact their plan of eliminating freemium. So while the techies leap ahead, creating solutions to problems we didn’t even know we had, those in the music business stay mired in the past, believing backroom dealings and brawn will get them what they want.

But it won’t in the new world.

What I find puzzling is that nobody at the record labels has heard of the Laffer curve.


Oculus teams up with Microsoft on Rift VR headset » FT.com

Tim Bradshaw:

Oculus faces mounting competition from Sony PlayStation’s Project Morpheus and games software maker Valve’s Vive headset, made by HTC. Google is also investing heavily in VR, after unveiling updates to its low-cost Cardboard headset last month, including its Jump 360-degree video system.

Oculus emphasised its headset’s ease of use and a familiar video-gaming content for its launch.

“It rests comfortably right on your brow,” Mr Iribe said of the Rift. “You’re going to put it on like a baseball cap. It’s going to be simple and easy . . . The goal is you put it on and it goes away, it disappears.”


Download Festival-goers left hungry as cashless system goes to Borksville » The Inquirer

Chris Merriman:

Festivalgoers are ready to throw a Five Finger Death Punch at organisers after a cashless society model involving digital currency failed.

The Download Festival at Castle Donington is completely cashless this year, and visitors are being issued with a dog-tag At the Gates.

However, the system for topping up the dog-tags with currency has failed, and there’s no back up, leaving many people complaining of being unable to eat or drink.

This is a huge embarrassment for cashless as the future of money in the week that Apple Pay was announced for the UK market.

Download proudly hailed itself as the first major festival to use RFID technology to replace cash, but the Utopian dream seems to have turned into a nightmare as festival goers are not only unable to eat, but face the prospect of seeing Slipknot sober.

Test, and then test. Then test it again. Then pull out something essential. Test.


Who’s afraid of DNS? Nominet’s ‘turing’ tool visualises hidden security threats » Techworld

John Dunn:

UK domain registry Nominet has shown off a striking new visualisation tool called ‘turing’ that large organisations can use to peer into their DNS traffic to trace latency issues and spot previously invisible botnets and malware.

In development for four years, and used internally by Nominet for the last two, at core turing is about representing DNS traffic in visual form, allowing administrators to ‘see’ patterns in real time that would normally be impossible to detect let alone understand.


EU opens investigation into Amazon’s e-book selling » Reuters

Julia Fioretti:

The investigation adds to the pressure on the online retailer in Europe, where it is already being investigated for the low tax rates it pays in Luxembourg.

The Commission said it would look in particular into certain clauses included in Amazon’s contracts with publishers.

These clauses, it said, required publishers to inform Amazon about more favorable or alternative terms offered to Amazon’s competitors, a means to ensure Amazon is offered terms at least as good as those of its competitors…

…”Amazon has developed a successful business that offers consumers a comprehensive service, including for e-books,” Competition Commissioner Margrethe Vestager said in a statement.

“Our investigation does not call that into question. However, it is my duty to make sure that Amazon’s arrangements with publishers are not harmful to consumers, by preventing other e-book distributors from innovating and competing effectively with Amazon.”

Similar in that sense to Apple’s bad action in the “most favoured nation” clause for ebooks it sought from publishers.


Google’s Android One may go down as an interesting idea that bombed » ETtech

Gulveen Aulakh:

Google’s first set of phone-making partners Micromax, Karbonn and Spice have no development roadmap for the platform’s next batch of devices. Some are clearing available stock at discounts, executives told ET. Intex, Lava and Xolo, which were to join the above three, no longer seem to be keen, leading some to question whether the search giant is planning to drop the Android One project altogether.

Google insisted it’s still committed to the product. “We’re not backing away from the programme,” Caesar Sengupta, vice president of product management at Google, told ET. “We’ve learnt a lot from the initial round with our partners and they have learnt in terms of device availability, in channel and others. Over time, as we work with our partners, we will keep working on making sure that we do things much better.” But with the products not doing too well, executives at the three partners said they weren’t working on the next lot of Android One devices.

The problem with Android One being that it tried to force a uniform experience – which left the OEMs no way to differentiate. Who benefits? Only Google.


jansoucek/iOS-Mail.app-inject-kit » GitHub

Jan Soucek:

Back in January 2015 I stumbled upon a bug in iOS’s mail client, resulting in HTML tag in e-mail messages not being ignored. This bug allows remote HTML content to be loaded, replacing the content of the original e-mail message. JavaScript is disabled in this UIWebView, but it is still possible to build a functional password “collector” using simple HTML and CSS.

It was filed under Radar #19479280 back in January 2015, but the fix was not delivered in any of the iOS updates following 8.1.2. Therefore I decided to publish the proof of concept code here.

Here’s the Youtube video:

It uses a targeted email to capture the person’s iCloud password (if their iCloud email is the same email). The prime weakness is the way iOS 8 keeps popping up dialogs asking you to sign into the App Store. Secondary weakness may be loading images in Mail; I don’t know whether turning off “load images” guards against this.

Bad that it has taken Apple six months not to do anything for a potential targeted phishing attack.


The mobile to machine learning era: privacy in the new age. » Praxtime

Nathan Taylor on Apple, privacy and machine learning:

there’s a risk that inside the company Apple could cripple their machine learning efforts by overcommitting to their own marketing and privacy ideology. I noticed Apple’s Phil Schiller was on message last night about privacy on John Gruber’s The Talk Show. It’s hard to be certain of Apple’s motivation here. It’s likely some mix of being out of touch with recent trends so being overly creeped out by machine learning, spinning their backwardness in cloud and machine learning in the best light, having some real and serious moral concerns about privacy, plus some very cynical distancing from Google. The latter since they know Google will be the one to bear the brunt of the lawsuits and tech regulations around privacy as machine learning explodes. And then Apple can follow serenely behind in their wake…

…What I noticed and liked about the Apple keynote at WWDC this week is Craig Federighi clearly loved all the new cool features based on machine learning and searching with natural language. He has an infectious enthusiasm. It’s great to see. Apple clearly takes machine learning very seriously. They just want to do it their own quirky and backhanded way.

The point about lawsuits and regulation is one I hadn’t seen raised before. But once it’s said, it feels inevitable.