Tag Archives: 3dtouch

Start up: ad traffic fraud, adblocking goes paid and free, US v Google?, BlackBerry to Android, and more

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Perhaps this one isn’t better as a Live Photo, but parents will like capturing “moments”. Photo by Meigs O’Toole on Flickr.

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A selection of 11 links for you. Use them wisely. I’m charlesarthur on Twitter. Observations and links welcome.

The fake traffic schemes that are rotting the internet » Bloomberg Business

Ben Elgin, Michael Riley, David Kocieniewski, and Joshua Brustein:

[Ron] Amram is at Heineken USA now, where the annual ad budget is in the $150m range. In 2013 the company replaced its old stubby bottles with a fashionably long-necked version that supposedly keeps the beer cold longer. “We had a healthy investment in TV, local media, and digital,” he says. “We thought digital would come close and compete with television in terms of effectiveness.”

Late that year he and a half-dozen or so colleagues gathered in a New York conference room for a presentation on the performance of the online ads. They were stunned. Digital’s return on investment was around 2 to 1, a $2 increase in revenue for every $1 of ad spending, compared with at least 6 to 1 for TV. The most startling finding: Only 20% of the campaign’s “ad impressions”—ads that appear on a computer or smartphone screen—were even seen by actual people.

“The room basically stopped,” Amram recalls. The team was concerned about their jobs; someone asked, “Can they do that? Is it legal?” But mostly it was disbelief and outrage. “It was like we’d been throwing our money to the mob,” Amram says. “As an advertiser we were paying for eyeballs and thought that we were buying views. But in the digital world, you’re just paying for the ad to be served, and there’s no guarantee who will see it, or whether a human will see it at all.”

Stunning journalism, and a must-read (allow some time). The team finds people who have set up junk sites which attract huge amounts of machine “traffic” which is monetised through ads set up by more-or-less honest ad networks. It’s a house of cards.
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On Acceptable Ads » Murphy Apps

Dean Murphy, author of the Crystal content blocker:

There has been a lot of confusion and mis-reporting going on today regarding Crystal allowing advertising. I’m hoping this post will clarify the information.

-What will be changing? 

In my first update (6-10 weeks time?) there will be two new features. A user managed whitelist, where you the user can specify a list of domains that you would like to support and an option to enable/disable Acceptable Ads on the websites you visit.

You are totally free to use all/any/none of these features as you see fit.

-What are acceptable ads? 

Acceptable Ads is an initiative, supported by 3 of my favourite websites  (Reddit, DuckDuckGo, Stack Exchange), that encourages and promotes the use of better advertising on the web. They have 5 rules for publishers and advertisers to stick to: 

• Acceptable Ads are not annoying.
• Acceptable Ads do not disrupt or distort the page content we’re trying to read.
• Acceptable Ads are transparent with us about being an ad.
• Acceptable Ads are effective without shouting at us.
• Acceptable Ads are appropriate to the site that we are on.

His reasoning: as a lone developer, he can’t keep up; Eyeo, maker of Adblock Plus, can. Eyeo will pay him an ongoing fee.
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Live Photos are a gimmick — says nobody who has young kids, ever » Medium

Jeremy Olson:

Sometimes hiding behind a bad photo is a beautiful moment. These moments are elusive. They happen too fast to catch on video. You can’t catch them intentionally. The only possible way to catch them is … accidentally.

Sure, I might have been able to record a video of my daughter playing peek-a-boo with me but that is not the point. I’ve only had Live Photos for a day and they are already surfacing the hidden treasures behind both good and bad photos. If I keep Live Photos turned on, I am inevitably going to capture precious moments of my daughter growing up that I would have never captured intentionally.

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Wait, what? Mobile browser traffic is 2x bigger than app traffic, and growing faster » VentureBeat | Mobile | by John Koetsier

John Koetsier unpicks a not-quite-apples-with-apples comparison from Morgan Stanley:

Mobile users spend massive numbers of hours in Subway Surfer or Game of War, blowing 80% of their time in just five favorite apps, while they might also visit 10 or 15 mobile web sites of companies that they’re checking out, and spend just a few moments on each. Mobile “traffic” — read unique visitors — are up on mobile web, but mobile time is also up on apps.

The questions proliferate: Why is this happening, what’s best, and what matters most? And, what should brands, companies, and media properties do?

The answer is pretty simple: Deepest engagement for the longest period of time happens in apps, so apps matter, and they matter desperately for brands who want to connect to customers. But since, as we’ve seen in our research, apps-per-smartphone users is maxxing out at an average of 50-60, and no-one besides Robert Scoble is going to install an app for each company, service, or site he or she interacts with, your mobile web experience has to be good, and it has to be strong.

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FBI wants better automated image analysis for tattoos » IEEE Spectrum

Tam Harbert:

In June, the six groups [chosen by the US National Institute of Standards and Technology] reported on how well their algorithms performed in five different types of searches. The algorithms did well in three of these searches, achieving success rates of 90% and above in detecting whether a given image contained a tattoo; identifying the same tattoo on the same person, over a span of time; and identifying a small segment of a larger tattoo.

The algorithms performed poorly — with hit rates as low as 15% — at two tasks: identifying visually similar tattoos on different people, and searching for similar tattoos across a variety of media, including sketches, scanned prints, and computer graphics.

Tattoos are hard – much harder than faces.
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Native advertising is a bad solution » The Brooks Review

Ben Brooks:

here’s another scenario I see playing out all over the web: a small app is reviewed with great gusto and praise by a site, and a few weeks (or months) later that app is paying for a sponsorship on the site. Now, those are likely two unrelated events — perhaps the app didn’t know about the site before the review, but now they know about the site and the exposure was great, so why not get more by paying for advertisement?

But now the site publisher is in a hairy situation. They know the review was genuine because they wrote it long before they were ever contacted by that developer, but will people still believe it was genuine if they accept this sponsorship? Or will everyone just yell “conspiracy” and find another review site? Will the people who read the review long before the sponsorship rethink that review? Will new readers finding that review disregard the objectivity of the entire site because of this one ad?

There’s no easy solution, unless you don’t ever want to write about products or companies.

Brooks evidently hasn’t ever written for a major online publication: writing about anything and offering a positive or negative view will instantly bring accusations of bias. It happens all the time to every writer. Native advertising, in that sense, is like Churchill’s view of democracy as a form of government: the worst – apart from every other one.
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Avi Cieplinski: “This morning I received…” » Twitter

This morning I received the end product of 5 years of work at Apple. Can’t believe I’m really 3D Touching it. 🙂

Cieplinski’s Twitter bio says he’s “co-inventor of Apple’s Force Touch and Taptic Engine”. He’s now at Twitter. The “co-” would have been with lots of others. But it’s the timescale that makes you think: that means this started in 2010, when everyone was excited about the iPhone 4.

What other interaction is five years away now?
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Adblock Fast » App Store

Adblock Fast is a free, open-source ad blocker!

Just as webpages grew bloated with ads, so too have ad blockers grown bloated with little-used filtering rules and features that sap their speed and hog your device’s disk space, CPU cycles, and memory. Adblock Fast runs an optimized ruleset to accelerate pages more but consume less system resources than other ad blockers do.

Well that was pretty rapid price deflation.
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Google said to be under US antitrust scrutiny over Android » Bloomberg Business

The Federal Trade Commission reached an agreement with the Justice Department to spearhead an investigation of Google’s Android business, the people said. FTC officials have met with technology company representatives who say Google gives priority to its own services on the Android platform, while restricting others, added the people, who asked for anonymity because the matter is confidential.

The inquiry is in its early stages, and it could end without a case against the company. Regardless, it shows the FTC is again turning its attention to one of America’s biggest companies, two years after it closed a separate investigation into Google’s Internet search business. The FTC’s handling of the earlier probe left some technology companies skeptical of the agency’s willingness to bring a case, according to the people.

Spokesmen for the FTC and Google declined to comment.

I thought that a similar case (or class action) had already been tried and failed in the US. I have trouble seeing how the FTC would make the US’s required triumvirate of antitrust proof – dominant position, annexing of adjacent market, harm to consumers – stick. The first two might be true, but the third feels like a hell of a stretch.
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Ad-supported is 56% of US streaming revenue » Music Industry Blog

Mark Mulligan:

According to the IFPI ad supported streaming accounted for just 19% of all US streaming revenues in 2014, down from a high of 30% in 2011.  Which points to the success of subscriptions.  Except that those numbers ignore a major part of the equation: Pandora (and other semi-interactive radio services).  The IFPI has Pandora hidden away with cloud locker services, SiriusXM and a mixture of other revenues in ‘Other Digital’.  Extracting the semi-interactive radio revenues that count as label trade revenues wasn’t the most straight forward of tasks but it was worth the effort.  Once Pandora is added into the mix it emerges that 56% of US streaming revenues are from free, ad supported services.  While that share is down from a high of 66% in 2012 it remained flat in 2013 and 2014.  Which means that however fast subscriptions grew Pandora, Slacker, Rhapsody UnRadio and co grew even faster in order to offset the decline in on demand ad supported income.

Sneaky of the IFPI. Pandora is a listed company in the US – can hardly call it core. And this is before you include YouTube, which many teens use to stream entire albums while not actually watching the screen.
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BlackBerry’s Android move may be too late » Jackdaw Research

Jan Dawson:

being an Android OEM is a pretty uncomfortable place to be right now. Competition is intensifying, the biggest players are struggling, and small lower-priced vendors are taking increasing share. The big question is whether BlackBerry can really turn handsets around at this point, or whether it’s simply too late for the brand, which has been tarnished by all that has happened over the last few years. My sense is that many users have moved on at this point, and that even if enterprises like the BlackBerry platform, employees won’t. The reality is that there are still some industries where BlackBerry devices are the only option, and therefore I think it’s likely that BlackBerry will continue to make devices for some time to come, but the question is whether that can ever be a profitable business for them again.

Ooh, I know this one! It’s “no”: by my calculations BlackBerry’s handset business has lost money (quite a lot in some cases) for 15 quarters in a row. Android won’t solve that.
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What Apple’s 3D Touch aims to do: replace the physical iPhone home button

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Buttons: who needs ’em? Photo by H is for Home on Flickr.

Apple is a very measured company. It tends not to rush into things. It lays down the foundations, and then it builds on them.

Take the example of Apple Pay. Clearly, executives could years ago see the potential of NFC-based payments; any company in the smartphone business could. But how to implement it so that people would love using it, rather than tolerate it? As things stood three years ago, putting NFC into iPhones would be easy enough. However then you’d have to have an app or interface, and then the user would have to enter a PIN, and we all know that people are terrible both at remembering PINs, and at using long-enough ones for security. Google Wallet used an app+PIN method, and you had to be pretty determined to use it much.

For Apple, that’s too much work to impose on users, because if you’re trying to replace cash or card swiping (in the US) then you don’t replace it with something that’s more difficult and fiddly. It’s also part of why, despite there being millions of NFC-capable Android phones in the US, Google Wallet made no impact. The lack of NFC-capable tills in the US also played a big part – but Google Wallet never went outside the US, even though NFC-capable tills are plentiful in Europe. Clearly, Google’s heart wasn’t in it.

Make it simpler, stupid

So what’s a simpler yet more secure way to do payments? Biometrics, obviously, get around the “remember a password or PIN and enter it” hassle. Which biometric? Retina prints? Bit fussy. Fingerprints? Sure, because you’re already holding the phone. But that means having a reliable fingerprint reader. And NFC.

You see the elements: fingerprint reading, and NFC. Apple clearly saw the potential, so in mid-2012 bought a fingerprint reader company (the best on the market, apparently). It then integrated that into the iPhone 5S for September 2013.

But not NFC. Apple clearly could have put both fingerprint reading and NFC into its new phones at once. But it didn’t.

“Touch ID” laid the foundation for getting people used to using their fingerprints to unlock the phone – and an API meant the fingerprint reader could be used in other apps (Dropbox, etc) and to pay for stuff in the App Store or iTunes Store.

The plan, obviously, was to introduce NFC+fingerprint reading in the iPhone 6, when people would be used to the idea of the fingerprint as a “means to pay”. It also helped that it would be part of an upgrade path: 5S has fingerprint but no NFC; iPhone 6 has fingerprint and NFC. Clear differentiation, but also careful laying of foundations. By looking back, the path forward is obvious.

The path forward from 3D Touch

Now on to 3D Touch. It’s available under different names but the same concept on the new iPhones, some Macs (MacBook and some Retina Pros) and the Watch.

It’s clever – though as Chris Lacy and Ben Sandofsky discussed in The Blerg podcast just after the announcement, apps that are 3D Touch-enabled don’t seem to have any way to make that evident; only by pressing them do you discover whether they have that capability.

You can say that 3D Touch is just Android’s “long press”. It sort of is, and isn’t. The key difference is that long press didn’t have haptic feedback. It just happened: you pressed for longer than usual, and you got a laundry list of options. Google has deprecated “long press” in favour of “hamburger menus”, which are visible all the time on screen. This speaks to the point Lacy and Sandofsky make: user interface affordances that aren’t visibly signposted on a screen can be really hard to find. Apple should add some sort of edging or 3D effect to the icons to make this clear; perhaps app designers will find some common method of doing so.

With 3D Touch, you learn how much harder to press because you get a little pushback when you succeed; if you try pressing on something that doesn’t offer it (I tried the Settings app, hoping for a giant menu of settings – ha) then you get three quick low-intensity taps back, a sort of “nothing here” signal.

3D Touch can also invoke the app switcher: press on the left-hand side of the screen and you get the fan of available apps. (I found this tricky; press-and-roll the thumb inwards seemed to work best for me. Again, practice would improve it; the fingerprint reader used to be “hard” to use at first but is now second nature.)

So fast forward a bit, and in the near future you’ll have all sorts of apps offering 3D Touch capability right from the home screen. It has an API, so developers will surely be spending the next few weeks feverishly aiming for app releases on or around September 25 that use it.

What happens a year from now? Apple introduces new phones, and they of course incorporate 3D Touch. The iPhone 6 becomes the “low-end” model, and thus the only one without it.

But what this new interaction really enables is movement between apps, and quick jumps into apps, that don’t rely on your pressing the home button at all.

Note also how iOS 9 includes a “Back” button of sorts (in the top left corner, if you’ve come from one app to another, you can go straight back – rather than using the home button to invoke the app switcher).

(Screenshot from Jeff Brynes’s thoughts on iOS 9 beta 5)

What’s all that – the “back” button, the 3D Touch capability – about? It’s about not using the Home button.

You should never go Home

To date, the iPhone has been built around the Home button, yet it is increasingly an encumbrance: if you want to go to the icon screen, you have to press it. To get the app switcher, you have to press it. To switch between apps (unless you’re invoking something like “Create event” in Calendar from Mail) you have to press it.

That’s a lot of pressing, and I bet that mechanical failure of Home buttons is one thing that keeps showing up in Apple’s fault reports. Broken screens are easily replaced (and people can get by with broken screens for a looong time), but broken home buttons not so. Grit can get in. Water can get in. Constant movement isn’t ideal in electronics. You might say that it’s just tough if peoples’ Home buttons break, but compared to Android phones which don’t have them, it’s an obvious point of weakness – and customer dissatisfaction.

However, the Home button is needed as the place where your fingerprint is read. But that doesn’t need a moving home button; it just needs a circle of sapphire glass through which your print is read.

Are the foundations that have been laid becoming clear yet? In the new Macbooks and the Force Touch-enabled Retina Pros, the keypad seems to click when you press it. Seems to. Yet in fact it doesn’t move, as Matt Panzarino noted back in March:

The new trackpad does not move, at all.

When you ‘click’ it, it ‘clicks’, but it doesn’t actually click. There is an audible ‘click’ sound (that’s what the silly picture below is, me listening) and it does in fact feel like it clicks, but that is merely an illusion.

There is a set of vibrating motors underneath that provides ‘force feedback’, also known as haptics in some applications. This feedback fools your finger into believing that you’ve pressed down on a hinged button, the way your current trackpad works. This feedback relies on phenomenon called lateral force fields (LFFs), which can cause humans to experience vibrations as haptic ‘textures’. This can give you the feel of a ‘clickable’ surface or even depth. The Force Touch feature of the new trackpad allows you to press ‘deeper’, giving you additional levels of tapping feedback. The effect is done so well that you actually feel like you’re pressing down deeper into a trackpad that still isn’t moving at all. It’s so good it’s eerie.

What if – and it’s just speculation, you know, but what if – you were to put that “seems to move but doesn’t” technology into a phone? Yes, you’d have 3D Touch. That’s happened. But what if you put it into an iPhone home button? You could have something that seemed to move, and felt like it moved, but didn’t. You can double-click the Macbook trackpad; you could double-click a 3D Touch home button. But nothing moves. There’s just a piece of glass, and a sapphire circle for reading, and that’s it.

Think: when do you press the home button? When the phone is off and you’re enabling it, or to switch apps, or to get back to the home screen (so you can switch between app screens).

Most of the time – that is, time when you’re in apps – the Home button serves no purpose at all, except to be a grit-attracting water-allowing problem. Replacing it with a not-moving solid piece of glass would be a design and fault-resistance win.

Here’s how 3D Touch works. In the pictures below, I’ve force-pressed on the relevant icons that you see highlighted from the main screen:

3D Touch brings up contacts

No need to enter the app – 3D Touch brings up recent or favourite contacts in Phone and Messages


Force.. er, 3D-touch on the phone or messages icon and you get your three most recent interactions (or possibly three top favourites for the phone – this may change)

Music and News are 3D Touch-enabled

3D Touch lets you jump straight into elements of apps such as Music and News


Want some Apple Music without opening the app? Or to go straight to News? It’s just a forceful touch away

3D Touch on Dropbox and Instagram

3D Touch on Dropbox and Instagram


Third-party apps can incorporate it too

And as I said, you can also use 3D Touch to invoke the app switcher (I had a picture, but it just looks like the app switcher). So you could, if you were determined, spend entire sessions and never touch the home button – except if you needed Siri (except that would be available via “Hey Siri”) or to make a payment. Only one of those needs a moving home button, and is replaceable too. (You can get to the main icon screen by invoking the app switcher then choosing the icon screen, so no home button needed there either.)

Is this reasonable? Quite separately, Neil Cybart has had the same idea:

Apple’s new 3D Touch feature not only brings an additional user interface to iPhone, but should be thought of as the missing piece for allowing iPhone screens to become even larger without increasing the iPhone’s form factor. 3D Touch begins to reduce the need for the home button, which has turned into a type of reset button used to switch between apps. By removing the iPhone home button and filling the additional space with screen real estate, the iPhone will only gain more power and capabilities when compared to devices like the iPad mini and Air.

His piece appeared after I’d drafted this. Cybart is smart, so I’m glad to find we’re thinking the same way.

Which means that…

Getting 3D/Force Touch into the Home button requires the technology to improve somewhat, and become dependable, and people have to get used to the idea. But after that, what becomes possible?

• The Home button stops being a separate physical element, and just becomes an area on the screen

• You can have a larger screen in the same form factor: you don’t need the black band at the bottom of the device where the home button lives (notice how Android OEMs have been able to enlarge the screen because they don’t have to have a physical button). Weird to think, but Apple could offer a smaller device with the same size screen, thus answering people who don’t like the physical size of the iPhone 6 but do like a bigger screen

• You don’t have the mechanical problems of a moving button

• You can provide clearer haptic feedback when people press the button – the difference between a long press (for Siri) and a double-press becomes evident to the user.

It all makes sense (as these things so often do). So, when will it happen? Only two choices really: next year, with the “iPhone 7”, or after that. Or, OK, third choice, never. I mean, perhaps Jony Ive is really wedded to having a moving home button. But I bet he isn’t. Getting rid of moving trackpads in the MacBook seems to me just the start; the first brick of the building. The Watch was the second part, and iPhones the next. Now wait for next year.

Start up: how 3D Touch was made (and what it’s like), adblock wars redux, why PC makers want gamers, and more

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“What’s the call quality like?” LG’s next big growth market. Photo by stevec77 on Flickr.

A selection of 9 links for you. Use them wisely. I’m charlesarthur on Twitter. Observations and links welcome.

Apple TV Pre-Reprecussions » iLike.code

Nat Brown:

Apple TV will draw more people to gaming on televisions, so “television-based gaming” as a category will grow due to Apple TV in the near term. Consoles will continue to meet a very clear consumer demand for higher-end gaming using gamepads, though many independent game developers and even high-end publishers will abandon lagging consoles over time for the less restrictive Apple TV market as the Apple TV silicon matures, and for PC gaming on Steam (and with luck on Windows). If Apple introduces a gamepad or has a strong attach rate for third-party MFi gamepads, I expect a lot of current console buyers will within a few years find Apple TV’s performance, price-point and more appealing catalog of gamepad content their choice over the next Microsoft or Sony consoles, if those even get built.

Very true in the US, where Apple TV has more of a role (because box sets without ads sure beat the crap TV with ads) but less so in countries like the UK, I think.
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LG Electronics looks to washing machines to keep spinning profits » WSJ

Min Jeong-Lee:

just as Samsung Electronics Co. and Sony Corp. have become more dependent on other business areas like components rather than mobile devices, LG is looking to its less-glamorous appliances’ unit to secure modest-but-steady profit growth.

“The mobile and TV businesses tend to have a lot of ups and downs. The home appliance business, meanwhile, is less vulnerable to swings,” Jo Seong-jin, LG’s home-appliance chief, said in a recent interview with The Wall Street Journal.

LG’s revenue for appliances—based on local currency value—is up about 13% so far this year, and operating profit margins in the division of about 4.5% to 6% will be “attainable” this year, he said. While far short of the double-digit margins enjoyed by Apple Inc., those levels will outshine LG’s other key business units and that of Samsung’s appliances unit, analysts say.

Washing machines. Washing machines.
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How are artists actually using Apple Music Connect? » Musically

Stuart Dredge looked at some data from the past 10 weeks:

What are they posting? Two kinds of posts seem to be dominating Connect: photos – often cross-posted from Instagram, which suggests that artists (or often their social teams) think Instagram’s visual aesthetic and Apple’s new social service. And secondly promotional messages: encouraging fans to stream songs or albums on Apple Music, pre-order albums on iTunes, or – in the case of artists who are involved with the Beats 1 radio station – posts about their shows.

What’s missing, so far, is the kind of exclusive, engaging stuff promised at the Apple Music launch. In June, Apple’s services boss Eddy Cue said that Pharrell Williams would be posting photos, lyrics and raw mixes of songs – but at the time of writing, he’s posted a single photo two months ago.

Connect isn’t a ghost town: based on the iTunes and Facebook-based lists above, if you followed 30 popular artists on Apple Music, your Connect feed would have between 24 and 33 new posts a week – or 3-5 a day. That might actually be a nicely-manageable complement to the information blur on Twitter and Facebook IF the updates were more than just promotional messages and reposted photos.

It’s still early days, and I’d expect Apple to be working hard to encourage artists not just to use Connect, but to use it well, in the months ahead. As things stand, it is not delivering on its potential. But that potential is there.

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iPhone 6s and iPhone 6s Plus first look: Hands-on with 3D Touch » IB Times

Me! I was there:

on the new models, which go on sale on 25 September in 12 countries including the UK, a hard press on an icon generates a subtle “tap” against the fingers holding the phone.

If the app can do something, you feel a single tap on your fingers, and a menu pops up; if it can’t (because it hasn’t been enabled, or the options don’t make sense) there’s a subtler triple tap, and nothing happens.

It needs a quite different approach from the normal “delete” push; you have to intend to make it happen. In the few minutes I was able to try it out, I quickly got used to the difference – which is helped by the haptic feedback. Practice would likely make perfect, or at least more familiar.

The “left-hand-side” press is not easy at first – it’s a sort of push-and-roll for the thumb. The process for getting the haptic pop is simpler. It’s not the sort of thing you’d find by accident in a hurry, though.

I also wrote hands-on for the iPad Pro and Apple TV; check the IB Times site for those later today (Thursday).
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How Apple built 3D Touch » Bloomberg

Josh Tyrangiel gets the sort of prebrief/access that you’ll recall the New Yorker got a year back:

in lieu of the usual polite deflection, Federighi picked up an iPhone 6S and explained one of 3D Touch’s simpler challenges: “It starts with the idea that, on a device this thin, you want to detect force. I mean, you think you want to detect force, but really what you’re trying to do is sense intent. You’re trying to read minds. And yet you have a user who might be using his thumb, his finger, might be emotional at the moment, might be walking, might be laying on the couch. These things don’t affect intent, but they do affect what a sensor [inside the phone] sees. So there are a huge number of technical hurdles. We have to do sensor fusion with accelerometers to cancel out gravity—but when you turn [the device] a different way, we have to subtract out gravity. … Your thumb can read differently to the touch sensor than your finger would. That difference is important to understanding how to interpret the force. And so we’re fusing both what the force sensor is giving us with what the touch sensor is giving us about the nature of your interaction. So down at even just the lowest level of hardware and algorithms—I mean, this is just one basic thing. And if you don’t get it right, none of it works.”

It’s a great article that (especially if read with the New Yorker one) gives you an increasingly clear view of how Apple’s design process works.
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Analyst suggests this may be the last big iPhone launch » PC Retail

Dominic Sacco:

Argus Insights CEO John Feland predicts that “Apple has one good cycle left in them, barring any earth shattering innovations”.

“This upcoming round of iPhones is likely to be the iPhone’s Farewell tour,” he said. “Market demand of future handsets will not be as high because the innovation pipeline has apparently run out of good (compelling enough for consumers to upgrade) ideas.

“iPhone sales are unlikely to hit the same peaks at next year’s upgrade cycle as the level of smartphone saturation tips to replacement over new users.

Noted for future reference. He’s certainly right about saturation, but the odd thing about saturation is that in theory it means you have more people who could upgrade at any given time than in an unsaturated market.
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Samsung to cut 10% of head office staff, Economic Daily says » Bloomberg Business

Jungah Lee:

Samsung is targeting workers in the human resources, public relations and finance departments, Korea Economic Daily reported Tuesday, citing people it didn’t identify. The Suwon, South Korea-based company also plans to cut some expenses next year, the report added. Samsung declined to comment in an e-mail.

The moves come after new high-end Galaxy smartphones failed to impress consumers, triggering five straight monthly declines and wiping out more than $40bn in Samsung’s market value since April. The company’s share of global smartphone shipments fell more than 3 percentage points in the second quarter, and it’s no longer the top seller in China, the world’s biggest mobile-phone market.

“Cutting jobs is the easiest way to control costs and Samsung’s spending on mobile business could also be more tightly controlled,” said Chung Chang Won, an analyst at Nomura Holdings Inc. in Seoul. “Samsung’s preparing to tighten its belt as it isn’t likely see rapid profit growth in the years to come.”

Subsequently, Samsung has denied this, saying a number of employees are being “relocated”. To their homes?
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After selling his company to Google, this man now wants to block ad-blockers » VentureBeat

Paul Sawer:

While [Ben] Barokas was cagey about the specifics of how the technology works, he did refer to a blurring of lines between ads and publishers’ content.

“There are many nuances, but at a high level our platform makes it harder for ad-block software to distinguish advertising from content,” he said. “We believe we can recover pretty much any advertising that exists today.  We have started with direct-sold brand campaigns because they tend to be of higher value to publishers and higher quality to users.”

Barokas said that dozens of ComScore 500 publishers are currently using the platform, but he didn’t reveal any specific details yet regarding the uptake of Sourcepoint, other than that demand has been “overwhelming,” far-exceeding its most optimistic projections.

I was discussing this topic on Twitter the other day and it occurred to me that advertising is a classic example where those who consume aren’t the customer. Advertisers buy space with publishers, but the people to whom those ads are shown aren’t involved in the transaction. This means there’s no way for them – that’s you and I, the readers – to show our displeasure except via adblocking. (A similar disconnect occurred when Microsoft was trying to displace the iPod: it sold music for enabling Windows Media music playback to Windows Media music player makers, not to listeners. That breaks the feedback loop.)

In that sense, adblocking is peoples’ way of speaking up in the transaction. It’s somewhat all-or-nothing, though.
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The PC industry is betting big on gamers » The Verge

Vlad Savov:

The PC gaming market produced $21.5 billion in hardware sales last year, according to data from Jon Peddie Research, which is more than double the revenues derived from console sales. More notably, unlike the broader PC market, which continues shrinking, gaming PC sales are projected to increase over the next couple of years. The JPR analysis suggests the biggest chunk of gaming PC revenue — somewhere in the vicinity of 44% — comes from the so-called enthusiast segment, which the researchers identify as “very performance and style oriented, much like sports car owners.”

Sports car PCs are exactly what we saw from the big manufacturers at IFA. Acer’s Predators, whether it be on the desktop or in the form of pseudo-portable laptops, ape Lamborghini’s angular shapes and aggressive motifs throughout. Asus, with its Republic of Gamers sub-brand, does the very same. From overclocked monitors to otherworldly arachnid routers, both of these Taiwanese companies are pushing as hard as they can to give conventional, commoditized products the veneer of a fresh attitude and personality.

The very apt comment from Sameer Singh, industry analyst at App Annie: “Predictable response when facing disruption – flee upmarket.” (The source of the disruption fits in a pocket and also makes phone calls.)
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