Start up: 3D scan copyrights, 2016 internet trends report, smartphone growth stalls, Jawbone lives!, and more


Race or income: which matters more when you’re accused in the state of Virginia? Photo by karen_neoh on Flickr.

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A selection of 12 links for you. May contain nuts. I’m charlesarthur on Twitter. Observations and links welcome.

New Whitepaper on 3D Scanning and (the Lack of) Copyright • Shapeways Blog

Michael Weinberg:

»We are excited to announce a new whitepaper, 3D Scanning: A World Without Copyright*.  As the name suggests, the paper examines how 3D scanning intersects with copyright law.  We are big fans of 3D scanning here at Shapeways, and so we thought it was important to start a discussion around how copyright might impact all of the scans that are coming into the world.

It may come as a surprise, but in many cases 3D scans will not be protected by copyright.  That does not mean that scans are not important, but it does mean that people making and distributing scans should understand what rights they do – and do not – have in those scans.

Why aren’t the scans protected by copyright?  One of the key requirements for copyright in the United States is originality. Even if it takes a large amount of skill to create a scan, if making the scan does not involve originality it is simply not eligible for copyright protection.

The vast majority of scans fall squarely in that category.  By definition, most 3D scans attempt to create a perfect digital replica of the model being scanned.  Injecting “original” content that deviates from the object being scanned into that digital file would undermine the purpose of the scan.

«

Wonder where this puts the Nefertiti 3D Scan which was nicked from a museum’s server.
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Uncovering big bias with big data • Lawyerist

David Colarusso:

»A while back, two of my colleagues were arguing about which is a bigger problem in the criminal justice system: bias against defendants of color or bias against poor defendants. My first inclination was to suggest we could settle the dispute if we had the right dataset. (I’m an attorney turned data scientist, so yes, that really was my first thought.1) That being said, the right dataset magically appeared in a tweet from Ben Schoenfeld.

What follows is the story of how I used those cases to discover what best predicts defendant outcomes: race or income. This post is not a summary of my findings, though you will find them in this article. It is a look behind the curtain of data science, a how to cast as case study. Yes, there will be a few equations. But you can safely skim over them without missing much. Just pay particular attention to the graphs.

«

Graphs like this:

It’s a terrific walk through how to deal with a big dataset and draw conclusions from them. No, I’m not going to skip to the end; read it.
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2016 Internet Trends Report • Kleiner Perkins Caufield Byers

»The 2016 edition of Mary Meeker’s annual Internet Trends report covers today’s Internet growth and an in-depth look at the following:

Global Internet users have surpassed 3B; India has supplanted the US as the world’s second-largest Internet market.
• Internet user growth remains consistent (led by acceleration in India), while smartphone user and shipment growth have slowed.
• In the face of a slowing global economy, key macro growth drivers from the past 2 decades are less certain.
• Internet advertising (particularly via mobile) continues to grow, but so does ad-blocking, pushing the envelope on development of more innovative ad formats.
• New online-first brands have rapidly grown in popularity for the millennial generation with their focus on omni-channel and personalized distribution strategies.
• In communication, video and images shared are growing as a means of storytelling; creators, consumers, and advertisers are taking part.
• Messaging has evolved from simple, expressive conversation to business-focused use cases, with Asian platforms often leading the way.
• More efficient and often more convenient than typing, voice-based interfaces are ramping quickly and creating a new paradigm for human-computer interaction.

«

And much more. You might take issue with some of the detail (it overstates the iPhone’s ASP, but the general direction is right) but it’s a reference, as usual. Question is, is it predicting the future or just setting up how the past looked? Anyway, here’s the whole 213 pages, if you have a spare five minutes.

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The End of Scale • rafat.org

Rafat Ali was the founder of PaidContent (which he sold to the Guardian Media Group; it later sold it at a loss) and more recently of Skift, a travel intelligence company:

»2016 is a seminal moment in media business history. The year where digital scale finally got exposed as a false proxy to actually building a real business.

The promise of trillion device universe, the promise of infinite distribution.

The promise of infinite user time. What were we thinking?

The tyranny of scale.

Time, attention, value, real tangible utility value to the daily lives of people. We all got fooled into thinking those could be replaced by tonnage of shares/views/interactions, forgetting there were humans on the other end, who at some point would get tired of the distraction and deception. We all got fooled by the startup ecosystem, by the investors drunk of dreams of unicorns (in media, of all places!), by the media who were covering all of this, desperate to look relevant and cool.

If you are the type that sees analogies everywhere – I am one of them – then you can see a lot of parallels among this the rise and crash of media scale chasing era with the bundling and rebundling of crappy mortgages and passing them onwards to be rebundled and sold to the gullible, only to come crashing down only seven years ago. Chasing scale in finance, at any cost, same as chasing scale in media businesses, at any cost…

…Who were we trying to fool?

Therein comes the biggest lie in all this, now exposed: There is no secret sauce in media.

There is no outside savior coming to rescue.

It is all you. The value you build with your editorial. The value you can create by being focused on doing a few things very very well.

«

Quite scary, in its way.
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AMD prices 3D tech to spur virtual reality market • WSJ

Don Clark on AMD’s release of its new Polaris-based graphics cards:

»the need for a PC with an add-in card that includes a beefy 3-D graphics chip is another barrier that stands in the way of widespread adoption of VR. An online survey conducted in April by the Advanced Imaging Society found that 68% of respondents said VR equipment was too expensive.

“Less than 1% of PC users have systems that are capable of doing VR,” said Raja Koduri, senior vice president and chief architect of AMD’s Radeon technologies group. “The entry point is very, very high.”

AMD said its new Radeon RX cards, certified for use in VR by HTC and Oculus VR, deliver performance equivalent to that of $500 graphics cards used for VR.

Patrick Moorhead, an analyst with Moor Insights & Strategy briefed on AMD’s strategy, estimated that the current minimum price on cards comparable to AMD’s new models is $399. He said the $199 pricing comes as a surprise.

“It’s great for getting more people into VR,” said Kelt Reeves, president of Falcon Northwest Computer Systems Inc., a boutique maker of gaming PCs that serves the market.

«

Except that would require people to upgrade their PC to one capable of doing it. More likely they’ll do it via their smartphone, surely.
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Worldwide smartphone growth forecast to slow to 3.1% in 2016 as focus shifts to device lifecycles • IDC

»According to a forecast update from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, smartphone shipments are expected to grow 3.1% in 2016, which is a substantial slowdown from the 10.5% growth in 2015 and 27.8% in 2014. Shipments are expected to hit 1.48 billion in 2016 and grow to 1.84 billion in 2020. The new forecast is 2.6 percentage points lower than IDC’s previous forecast for 2016 on the basis of the continued slowdown in mature markets and China.

IDC expects large markets like the United States, Western Europe, and China to see low single digit growth rates in 2016 while Japan and Canada are expected to contract by 6.4% and 6.9%, respectively. In all these markets, smartphone buying behavior is changing in many ways. In operator-driven markets the transition away from two year subsidized contracts toward monthly installment plans are slowly taking place. Meanwhile, many retail heavy markets are seeing a surge in the eTailer channel, better known as online marketplaces.

“Consumers everywhere are getting savvy about how and where they buy their smartphones, and this is opening up new doors for OEMs and causing some traditional channels to lose some control of the hardware flow,” said Ryan Reith, program vice president with IDC’s Worldwide Quarterly Mobile Phone Tracker. “Smartphones sold into eTailer channels grew 65% in 2015 and are expected to account for roughly 12% of smartphone shipments in 2016, up from just 4% in 2013. Consumers are having more say over which brands they want and at the same time able to bargain shop.”

«

Phablets will do well, Windows Phone won’t, iPhones to see slight drop from 232m in 2015 to 227m in 2016, BlackBerry to.. fade to black, probably.
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Apple Watch 2 wishlist • Hypergeusia

Ryan Considine’s list (faster, better app launcher, ambient display and more) is right on the spot. And I have to agree with him on this wish:

»

TouchID
That passcode screen is miserable.

«

I have to do the passcode first thing every morning. It’s not a great experience.
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We’re still committed • The Jawbone Blog

Hosain Rahman is CEO of Jawbone:

»As some of you may have recently seen, there have been a few incorrect media reports that Jawbone is exiting the wearables business or going out of business altogether. These reports are unequivocally false. This speculation appears to emanate from wrongful insinuations made in a blog post in which the particular digital publication has since made a “Correction.” Jawbone was not contacted on the specific insinuations prior to the post and other media picked them up before the digital publication posted a correction, further spreading this false information.

To be clear, Jawbone remains wholly committed to innovating in and building great wearables products. We have never been more excited about our pipeline of technology and products and look forward to sharing them with the world when ready.

We have always managed our inventory positions according to internal business processes and strategic product lifecycle objectives. This situation is no different and we will continue to support all of our products. UP2, UP3 and UP4 are still hugely popular and continue to sell well. We’re also continually inspired by stories of how our UP® community is using our products to live better.

«

The “particular digital publication” appears to be Tech Insider (aka Business Insider), where the story from Friday May 27 has been seamlessly updated to include this denial from June 1.

I’m not quite getting an unequivocal feeling that Jawbone is feeling strong. But it also shows how the world of zero-deadline digital can lead to messups; at least with a print deadline, you know when you need to answer. (That didn’t stop screwups, but it gave you a time by which to prevent them.)
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From $4.5bn to nothing: Forbes revises estimated net worth of Theranos founder Elizabeth Holmes • Forbes

Matthew Herper:

»Theranos has been hit with allegations that its tests are inaccurate and is being investigated by an alphabet soup of federal agencies. That, plus new information indicating Theranos’ annual revenues are less than $100m, has led FORBES to come up with a new, lower estimate of Theranos’ value.

FORBES spoke to a dozen venture capitalists, analysts and industry experts and concluded that a more realistic value for Theranos is $800m, rather than $9bn. That gives the company credit for its intellectual property and the $724m that it has raised, according to VC Experts, a venture capital research firm. It also represents a generous multiple of the company’s sales, which FORBES learned about from a person familiar with Theranos’ finances.

At such a low valuation, Holmes’ [50%] stake is essentially worth nothing. Theranos investors own preferred shares, which means they get paid back before Holmes, who owns common stock.

«

If that’s the case about Holmes’s stock, she was poorly advised. Forbes also thinks she won’t raise money at a higher valuation again, has too many unknowns, hasn’t delivered on promises (or threats), and might not have a target market.

Apart from that, Ms Holmes, how was the play?
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Twitter is betting everything on Jack Dorsey. Will it work? • Vanity Fair

Nick Bilton, who has been a splendid biographer of the Borgia-style goings-on at the top of Twitter, updates his book with the latest:

»I have been told by people close to the company that, in the face of mounting pressure from Wall Street, Twitter occasionally resorted to what most start-ups do when they need to goose the numbers: they kind of faked it. This happens at virtually all social networks; the company sends an e-mail to inactive users who haven’t been on the service in a few months, informing them there is a problem with their username or account, which leads people to log in to fix the situation. Magically, those people become monthly active users even if they were not.

And while Dorsey wasn’t employing that trick, his magic was not yet apparent to investors on Wall Street. Months into his turnaround campaign, user growth was relatively flat and Twitter’s stock was now down nearly 60% from where it had stood when Costolo was convening his staff in [the meeting room called] Waterthrush. Twitter, which once had a market valuation of nearly $40bn, was now worth about half that…

…There are few things about Twitter’s future that anyone can say for certain, but I’ll offer one prediction with absolute assuredness: there will not be a fourth Jack Dorsey era. Recently, when I met with executives at the company—including the executive chairman of the board, the chief financial officer, and the director of communications—there was one query that seemed to catch everyone off guard. What was Plan B, I asked, if Dorsey couldn’t turn the company around? “There is no Plan B,” I was told. “This is it.”

The solution to Twitter’s problems, they all reiterated, along with Dorsey, is that word “live.” “We now know what inhibits usage, and what doesn’t,” Dorsey explained to me. He said he has a slew of new features—including hosting live video from the N.F.L., where people can talk about the game as they watch it—that will grow the audience and focus on that single, live strategy.

Twitter is betting a lot on this relatively simple notion.

«

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2016 Mobile Adblocking Report • PageFair

»Quick Facts:

• At least 419 million people (22% of the world’s 1.9bn smartphone users) are blocking ads on the mobile web.
• Both mobile web and in-app ads can now be blocked.
• As of March 2016 an estimated 408 million people are actively using mobile adblocking browsers (i.e., a mobile browser that blocks ads by default).
• As of March 2016 there are 159 million users of mobile adblocking browsers in China, 122 million in India, and 38 million in Indonesia.
• As of March 2016 in Europe and North America there were 14 million monthly active users of mobile adblocking browsers.
• A further 4.9 million content blocking and in-app adblocking apps were downloaded from the app stores in Europe and North America since September 2014.
• Adblocking is now the most hotly discussed topic in the digital media industry.

«

Those figures for China, India and Indonesia add up to 319 million – leaving about 111 million outside those three countries. Adblocking is most prevalent (ie most urgent to users) where data is expensive and phones are slow(er).

Here’s the presentation:

There’s a PDF report too.

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Delaware court finds Dell’s $24bn buyout underpaid investors • FT.com

James Fontanella-Khan and Leslie Hook:

»“The sale process functioned imperfectly as a price discovery tool, both during the pre-signing and post-signing phases,” said Travis Laster, vice-chancellor of Delaware’s special corporate court.

The ruling is a black eye for Mr Dell and Silver Lake, which were attacked at the time for underpaying and then changing the voting rules to prevent the offer being blocked.

Magnetar Capital, a hedge fund, could net about $15m as it has legal rights to about 3.8m shares.

Dell’s $24bn sale to its founder came under scrutiny as many investors believed Mr Dell was conflicted: playing seller and buyer at the same time. A spokesperson for Dell declined to comment on Tuesday’s ruling.

In the wake of the financial crisis, Dell’s PC sales had slipped, causing share prices to fall — and presenting Mr Dell with an opportunity.

The efforts by Mr Dell and Silver Lake to take Dell private were contested by shareholders from the beginning. Shareholders who opposed the deal included billionaire activist Carl Icahn as well as T Rowe Price, which believed the market was underpricing Dell.

«

In total, it’s about $20m in extra payments. Not huge, but it’s the principle: how can it be right for Dell to be both seller and buyer? Here’s the ruling.
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Errata, corrigenda and ai no corrida: none notified.

Start up: Google’s image search ads, Intel’s iPhone deal, Tabooillion!, Runkeeper confesses, and more

Is mommy blogging about to hit a speedbump? Montage by Mike Licht on Flickr.

Why didn’t you sign up to receive each day’s Start Up post by email?. Unless you’re reading this on email.

A selection of 12 links for you. Indefatigably. I’m charlesarthur on Twitter. Observations and links welcome.

Google is including ads in image search results for first time • Digital Trends

Trevor Mogg:

»Perhaps the most surprising thing about the news that Google is now including ads in its Images search results is that it didn’t do it sooner.

It’s true – the company that makes all its cash from search ads has until now included not a single sponsored message among its image results. But that’s all changing.

The initiative is designed to tempt the shopper in you, so if, say, you do a Google image search on your smartphone for a coffee table, among those many pages of lovely photos of gorgeous tables you’ll also see ads for them. These will link directly to a merchant’s site, enabling you to part with your cash in just a couple of clicks. The merchant wins, you win … oh, and Google wins, too.

«

Every place Google can put an ad, it’s going to put an ad. Google News next?
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Intel obtains up to 50% of modem chip orders for upcoming iPhone • Digitimes

Julian Ho and Jessie Chen:

»Intel will supply up to 50% of the modem chips for use in the new iPhones slated for launch in September 2016, according to industry sources.

Intel will itself package the modem chips for the upcoming new iPhones, but have contracted Taiwan Semiconductor Manufacturing Company (TSMC) and tester King Yuan Electronics (KYEC) to manufacture the chips, the sources said.

«

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The main reason why people are not already using ad blockers should worry publishers • Business Insider

Lara O’Reilly:

»The principal reason why most people haven’t yet switched on an ad blocker is simply because they are not aware they could block ads — a stat that should worry businesses that rely on online advertising to make money.

Wells Fargo Securities and Optimal.com — a startup that offers an “ethical” ad blocker — surveyed 1,712 US smartphone users to ask about their attitudes to ad blocking.

Of the 1,320 respondents who don’t already block ads (either on desktop or mobile,) 45.6% said they were not aware they could do so.

«

(That survey number suggests 23% already blocking ads.) Notice also of those not yet blocking, there are 22% who either know of it but can’t figure out how, or else intend to when they “have the time”. Those who don’t mind ads, or don’t want to harm content creators: 18.1%, or less than one in five.

Rob Leathern of Optimal goes into more detail about what the figures mean.
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Taboola crosses the one billion user mark, second only to Facebook as the world’s largest discovery platform • Globe Newswire

»Taboola has achieved a significant “network effect” within the discovery space, more than doubling its reach from 500 million unique users just one year ago. As more users around the world are exposed to Taboola’s personalized recommendations, more Fortune 500 advertisers are achieving scale across the platform. In the US, where the company first launched its discovery platform in 2010, every American Internet user sees Taboola at least 70 times a month, and the platform reaches 95.3% of the 15+ year old demographic, surpassing Google, Facebook, and Yahoo Sites (according to comScore’s monthly Demographic Report, March 2016).

“For the past eight years, our team has been committed to building the best predictive technology in the world, and it’s been incredible to see how that personalization-driven mission has resonated across new markets in just the past twelve months,” said Adam Singolda, founder and CEO at Taboola.

«

A billion?? Flipping heck.
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MCX postpones rollout of Apple Pay rival CurrentC, lays off 30, will focus on bank deals • TechCrunch

Ingrid Lunden:

»As merchants like Walmart move ahead on their own mobile payment strategies, a consortium that once counted Walmart — along with a number of other big retailers and brands — behind it, has taken a step back. Merchant Customer Exchange (MCX) today announced it would postpone a nationwide rollout of CurrentC, a smartphone payment initiative originally conceived as a mobile wallet rival to smartphone-led services like Apple Pay and Android Pay. As a result, MCX said it would lay off 30 people as it shifted its focus to working with financial institutions.

«

Dead.
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Indian smartphone shipments declined for the second consecutive quarter in Q1 2016 • IDC

»According to the International Data Corporation’s (IDC) Quarterly Mobile Phone Tracker, 23.5m units of smartphones were shipped in India in Q1 2016 registering 5.2% growth over the same period last year. However, smartphone shipments shrank by 8.2% over Q4 2015, dipping consecutively for two quarters.

According to Karthik J, Senior Market Analyst, Client Devices, “The first quarter of the year is usually expected to be slow after the festive season in the last quarter of the year. However, the contraction in Q1 2016 is mainly propelled by the decline in shipments from all the Top 5 smartphone vendors of previous quarter. Shipments of key Indian vendors Micromax, Intex and Lava put together dropped 20.4% sequentially as they struggled to push their inventories into the market.” On the other hand, new entrants like Reliance Jio grew sharply over previous quarter as they prepare before the official launch.

«

India and China have about the same population; the Indian smartphone market is about a quarter the size of China’s, which has already peaked.
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China quietly targets US tech companies in security reviews • The New York Times

Paul Mozur and Jane Perlez:

»Chinese authorities are quietly scrutinizing technology products sold in China by Apple and other big foreign companies, focusing on whether they pose potential security threats to the country and its consumers and opening up a new front in an already tense relationship with Washington over digital security.

Apple and other companies in recent months have been subjected to reviews that target encryption and the data storage of tech products, said people briefed on the reviews who spoke on the condition of anonymity. In the reviews, Chinese officials require executives or employees of the foreign tech companies to answer questions about the products in person, according to these people.

The reviews are run by a committee associated with the Cyberspace Administration of China, the country’s Internet control bureau, they said. The bureau includes experts and engineers with ties to the country’s military and security agencies…

…Ultimately, the reviews could be used to block products without explanation or to extract trade secrets in exchange for market access. Those secrets could be leaked to Chinese competitors or expose vulnerabilities, which, in turn, Chinese hackers could exploit.

«

Would also explain Apple investing a billion dollars in Uber-rival Didi.
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When the data bubble bursts, companies will have to actually sell things again • Co.Exist

Douglas Rushkoff:

»How can a company with no revenues still make money? It’s not a trick question. The answer is at the very foundation of the digital economy: advertising.

No matter how dire things get for musicians, writers, movies, websites, smart phone apps, video games, or whole social media platforms, no matter how hard it might be for companies to charge for content, services, or convenience, almost everything we are doing in the digital marketplace can serve as the advertisement for something else. The video game promotes a movie, the movie promotes an app, and the app promotes a video game. Heck, this article indirectly promotes a book.

The trouble is, if everyone is in it for the advertising dollar, who is left to advertise? At no point in history has advertising, marketing, and research ever accounted for as high a percentage of GDP, or total economic activity (and that’s being extremely generous). But right now, it’s pushing at the very top of that range. The reason it can’t go higher is that only so much economic activity can go to promoting the rest of our economic activity. The coming crash in the tech market—and quite possibly beyond—will be triggered by the growing realization that every company in the world can’t be a marketing company.

«

Rushkoff is usually ahead of the curve; I remember how in 1999 he said he was going to buy all his Christmas presents via Amazon.
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Nate Silver unloads on The New York Times • Columbia Journalism Review

Bill Wyman:

»The catalyst for Silver’s unleashing was a column from [Jim] Rutenberg, who stepped into the vacant David Carr job at the beginning of the year. The piece ruminated on the myriad errors made by the media over the course of the utter mayhem that has been the 2016 presidential race. The column wasn’t entirely focused on Silver; it mentioned failures in Times prognostications as well. But Rutenberg did seem to go out of its way to bring up FiveThirtyEight, especially in noting a bad call for the Indiana Democrat primary, in which FiveThirtyEight had favored Hillary Clinton to win but Bernie Sanders ended up taking in a romp.

There was subtext there, too. Several times in the piece, Rutenberg advocated for “shoe-leather reporting”—talking to “actual humans,” as he put it—and concluded:

»

That’s all the more reason in the coming months to be as sharply focused on the data we don’t have as we are on the data we do have (and maybe watching out for making any big predictions about the fall based on the polling of today). But a good place to start would be to get a good night’s sleep, and then talk to some voters.

«

«

What Rutenberg overlooks is that Silver writes stories which are based on people talking to voters – for polls. Rutenberg (in his article) also doesn’t seem to understand Monte Carlo simulations: a 90% chance for Hillary in a state doesn’t mean she was going to win 90% of the votes. He describes Sanders winning by a “comfortable” 5%: that would be 52.5-47.5? Hardly comfortable either way.

I think Silver’s data journalism has a better chance of telling us the outcome ahead of time than “shoe leather”.
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A message to our users • Beyond the Miles

Runkeeper CEO Jason Jacobs, following yesterday’s complaint about its app:

»Recently, the Norwegian Consumer Council filed a complaint regarding how Runkeeper handles user data. We immediately began investigating the issue and have found a bug in our Android app involving the app’s integration with a third-party advertising service. Like other Android apps, when the Runkeeper app is in the background, it can be awakened by the device when certain events occur (like when the device receives a Runkeeper push notification). When such events awakened the app, the bug inadvertently caused the app to send location data to the third-party service.

Today we are releasing a new version of our app that eliminates this bug and removes the third-party service involved. Although the bug affected only our Android app, we have decided to remove this service from our iOS product too out of an abundance of caution. The iOS release will be made available once approved by Apple.

«

Apologies and regrets. My thought: doesn’t this mean that its privacy policy was either meaningless, or ignored? Sure, it was a bug; but “we made a mistake” doesn’t wash for the people in accounts. Why for programs? And why did it take the Norwegian Consumer Council, rather than Runkeeper’s testing, to spot it? This opens up more questions than it answers.
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The BBC are removing recipes from their website. This blog is free and always will be. • COOKING ON A BOOTSTRAP

Jack Monroe:

»In light of the BBC announcement that they are removing a lot of their recipes from their website, I will be publishing all of my recipes in full on http://www.cookingonabootstrap.com over the next few days. This includes 220 recipes from both of my books and around 100 more Guardian recipes. There are also recipes from Waitrose Kitchen and Sainsburys, the Daily Mirror, restaurants I have consulted for and others that will go on too.

It’s a big job but an essential one.

I learned to cook on the dole using free recipes online and for the BBC to reduce this vital service is an abomination. (Apologies to all of my friends who work there, but I just don’t understand this.) I hope I can go some way to filling the gap left for free, instructional, simple recipe resources and cookery guidance, which is vital for so many people.

«

The reaction to the BBC move – which still leaves a lot of recipes on its site, as well as a BBC food site – was fascinating: people who might never have looked up a recipe are outraged. What wasn’t explained is why these recipes had to be removed rather than just moved to the remaining BBC food site.

And lo and behold, by the end of the day that’s just what happened. The question of what cost saving there would have been remains as mysterious as before.

One non-BBC media source suggested to me that this was a perfectly executed PR stunt by the BBC: “they picked the puppy everybody loves”. The Tories want to shut down bits of the BBC; the BBC is showing them that people won’t stand for it.
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Dear Mommy Blogger • Josi Denise

Denise goes on an absolutely epic must-not-miss rant about the whole “mommy blogging” scene:

»//NOBODY IS READING YOUR SHIT

I mean no one. Even the people you think are reading your shit? They aren’t really reading it. The other mommy bloggers sure as hell aren’t reading it. They are scanning it for keywords that they can use in the comments. “So cute! Yum! I have to try this!” They’ve been told, like you, that in order to grow your brand, you must read and comment on other similar-sized and similar-themed blogs. The people clicking on it from Pinterest aren’t reading it. They are looking for your recipe, or helpful tip promised in the clickbait, or before and after photo, then they might re-pin the image, then they are done. The people sharing it on Facebook? They aren’t reading it either. They just want to say whatever it is your headline says, but can’t find the words themselves. Your family? Nope. They are checking to make sure they don’t have double chins in the photos you post of them, and zoning in on paragraphs where their names are mentioned.

Why? Because your shit is boring. Nobody cares about your shampoo you bought at Walmart and how you’re so thankful the company decided to work with you. Nobody cares about anything you are saying because you aren’t telling an engaging story. You are not giving your readers anything they haven’t already heard. You are not being helpful, and you are not being interesting. If you are constantly writing about your pregnancy, your baby’s milestones, your religious devotion, your marriage bliss, or your love of wine and coffee…. are you saying anything new? Anything at all? Tell me something I haven’t heard before, that someone hasn’t said before. From a different perspective, or making a new point at the end at least if I have to suffer through a cliche story about your faceless, nameless kid.

«

By this point she’s only just getting started, and it gets better and better. I like to imagine her declaiming this from a podium at a mommy blogging conference.
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Errata, corrigenda and ai no corrida: none notified.