Start up: infected airplanes, Samsung gets VR-y, the real counterfeiters, Youtube’s unstoppable ads, and more


Facial recognition is being used for unsavoury purposes in Russia. (This is an example from Iran, at SXSW.) Photo by TheSeafarer on Flickr.

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A selection of 9 links for you. Suits you. I’m charlesarthur on Twitter. Observations and links welcome.

Europe’s web privacy rules: bad for Google, bad for everyone » NYTimes.com

Daphne Keller and Bruce Brown on the “right to be forgotten” [more correctly, “delisted from search”] laws in Europe, which now applies to google.com accessed inside Europe:

»News outlets should have particular cause for alarm about geo-blocking. Journalists rely on global networks to investigate and report on international stories, like the recent Panama Papers revelations. They themselves are often the first targets when governments seek to control the flow of information to their citizens. Protection exists in European Union privacy law for journalistic activities, so the news media is not directly in the cross hairs of the “right to be forgotten.” But American news organizations have faced libel actions in hostile foreign courts — and when plaintiffs start asking for geo-blocking in those cases, journalists will be on the front lines.

Privacy is a real issue, and shouldn’t be ignored in the Internet age. But applying those national laws to the Internet needs to be handled with more nuance and concern. These developments should not be driven only by privacy regulators. State departments, trade and justice ministries and telecom regulators in France and other European countries should be demanding a place at the table. So should free-expression advocates.

One day, international agreements may sort this all out. But we shouldn’t Balkanize the Internet in the meantime. Once we’ve erected barriers online, we might not be able to tear them down.

«

There’s a wonderful unspoken cultural imperialism about this approach: whatever the prevailing thought in the US is about [topic], well, that should be the approach to [topic] everywhere. Applying US laws to the internet is just as misguided as applying any other national laws. The Panama Papers is a complete red herring in this context.

You might wonder if Keller and Brown are unaware of their imperial approach. Keller, as it happens, used to be a lawyer at Google.
link to this extract


Uh-oh, Apple — Samsung has a bona fide ecosystem around virtual reality » Re/code

Ina Fried:

»For a long time, Samsung’s phones have gone head to head with the iPhone, but when it came to having an ecosystem of different devices, Apple was the hands-down winner.

Sure, Samsung had its own tablets and watches, but it was Apple that was able to build loyalty, convincing customers to make purchase after purchase.

With virtual reality, though, Samsung is off to the early lead. Alongside Sunday’s debut of the Galaxy S7 and S7 Edge at the Mobile World Congress 2016 in Barcelona, the company is announcing the Gear 360 — a consumer camera for capturing virtual-reality content. That completes the VR circle, with its Gear VR headset, already the most accessible way to consumer virtual-reality content outside of Google’s ultra-cheap cardboard viewer, which is more for getting a taste of VR than long-term consumption.

The Gear 360 isn’t due out until the second quarter — and Samsung won’t say how much the orb will cost — but it looks small, simple and powerful, at least at first glance.

«

VR is coming.
link to this extract


German nuclear plant infected with computer viruses, operator says » Reuters

Christoph Steitz and Eric Auchard:

»Mikko Hypponen, chief research officer for Finland-based F-Secure, said that infections of critical infrastructure were surprisingly common, but that they were generally not dangerous unless the plant had been targeted specifically.

The most common viruses spread without much awareness of where they are, he said.

As an example, Hypponen said he had recently spoken to a European aircraft maker that said it cleans the cockpits of its planes every week of malware designed for Android phones. The malware spread to the planes only because factory employees were charging their phones with the USB port in the cockpit.

Because the plane runs a different operating system, nothing would befall it. But it would pass the virus on to other devices that plugged into the charger.

«

Absolutely gobsmacking.
link to this extract


This city embedded traffic lights in the sidewalks so that smartphone users don’t have to look up » The Washington Post

Rick Noack:

»Few nations in the world take red traffic lights more seriously than Germany.

Foreign visitors frequently wonder why crowds of Germans wait for traffic lights to turn green when there are no cars in sight.

That is why officials in the city of Augsburg became concerned when they noticed a new phenomenon: Pedestrians were so busy looking at their smartphones that they were ignoring traffic lights.

The city has attempted to solve that problem by installing new traffic lights embedded in the pavement — so that pedestrians constantly looking down at their phones won’t miss them.

«

(The headline pretty much covers the whole of the story, but there you go.) Cities being redesigned for our devices.
link to this extract


Fantastic fakes: busting a $70m counterfeiting ring » Bloomberg BusinessWeek

Del Quentin Wilber:

»By the time Gaab began his investigation in 2012, the Secret Service had linked at least 10 different versions to the same family of fake $50s and $100s. The margins were impressive. The agency estimated that the counterfeiter sold his initial run to his U.S. distributors for 10 percent of their face value. The distributors then dealt their haul to middlemen for 25¢ to 35¢ on the dollar. By the time they reached the person passing the bills at Walmart or Target, a bogus $100 note was being sold for as much as $65.

«

Another great read from Bloomberg’s team. Bloomberg BW is a print magazine.
link to this extract


Facial recognition service becomes a weapon against Russian porn actresses » Global Voices Advocacy

Kevin Rothrock:

»From the start, FindFace has raised privacy concerns. (Even in his glowing recommendation, [software engineer Andrei] Mima addressed fears that the service further erodes people’s freedoms in the age of the Internet.) In early April, a young artist named Egor Tsvetkov highlighted how invasive the technology can be, photographing random passengers on the St. Petersburg subway and matching the pictures to the individuals’ Vkontakte pages, using FindFace. “In theory,” Tsvetkov told RuNet Echo, this service could be used by a serial killer or a collector trying to hunt down a debtor.”

Hoping to raise concerns about the potential misuses of FindFace, Tsvetkov seems to have inspired a particularly nasty effort to identify and harass Russian women who appear in pornography. On April 9, three days after the media reported on Tsvetkov’s art project, users of the Russian imageboard “Dvach” (2chan) launched a campaign to deanonymize actresses who appear in pornography. After identifying these women with FindFace, Dvach users shared archived copies of their Vkontakte pages, and spammed the women’s families and friends with messages informing them about the discovery.

«

Oh, Russia. But this is how facial recognition systems will be used; this genie just announced its out-of-bottleness.
link to this extract


New ad format will bring unskippable 6-second ads to YouTube » AndroidAuthority

John Dye:

»Nobody likes ads, but they’re kind of the cost of doing business in a world where we’ve grown accustomed to getting our content for free. Although YouTube has long had ads before videos, Google is pushing out a new ad format called “Bumpers,” which are unskippable 6-second shorts placed in front of videos.

In the Adwords blogpost that announced the format, Product Manager Zach Lupei compares these Bumper ads to video haikus. Current ads placed before videos are often full-length ads that can be skipped after a few seconds. However, these ads have a hard cap of six seconds, making them more like Vine videos than traditional ads. Marketers will have to get pretty clever to squeeze meaningful, worthwhile content into that narrow window of time, so we might actually be getting some creative and hilarious little shorts out of this.

«

“Creative and hilarious”. And unskippable. (Also, I abhor the “hey, I just happened to be passing a keyboard and I kinda wrote this blogpost of no consequence except it fills our ad quota” style of writing.)
link to this extract


Worldwide smartphone growth goes flat in the first quarter as Chinese vendors churn the top 5 vendor list » IDC

»Vendors shipped a total of 334.9m smartphones worldwide in the first quarter of 2016 (1Q16), up slightly from the 334.3m units in 1Q15, marking the smallest year-over-year growth on record. The minimal growth this quarter is primarily attributed to strong smartphone saturation in developed markets, as well as a year-over-year decline from both Apple and Samsung, the two market leaders.

The biggest change to the market, however, was the addition of lesser-known Chinese brands OPPO and vivo, which pushed out previous fourth and fifth place players Lenovo and Xiaomi, respectively. As the China market matures, the appetite for smartphones has slowed dramatically as the explosion of uptake has passed its peak. In 2013, China’s year-over-year shipment growth was 62.5%; by 2015, it had dropped to 2.5%. Conversely, the average selling price (ASP) for a smartphone in China rose from US$207 in 2013 to US$257 in 2015.

“Along China’s maturing smartphone adoption curve, the companies most aligned with growth are those with products serving increasingly sophisticated consumers. Lenovo benefited with ASPs below US$150 in 2013, and Xiaomi picked up the mantle with ASPs below US$200 in 2014 and 2015. Now Huawei, OPPO, and vivo, which play mainly in the sub-US$250 range, are positioned for a strong 2016,” said Melissa Chau, senior research manager with IDC’s Worldwide Quarterly Mobile Phone Tracker. “These new vendors would be well-advised not to rest on their laurels though, as this dynamic smartphone landscape has shown to even cult brands like Xiaomi that customer loyalty is difficult to consistently maintain.”

«

Unless you’re quite into the phone business, you’ve probably never heard of OPPO or vivo before. The erosion of ASP is dramatic too. Which of course is a problem for Apple – even if it’s rising in China. Is there new growth left in the business?
link to this extract


Apple Music on course to top 20m subs this year as it flies past 13m » Music Business Worldwide

Rhian Jones:

»Apple Music has gained 2 million subscribers since February, surpassing 13 million this month, according to the company.

The latest figures put the Spotify rival on course to top 20m by the end of this year if it continues on its current impressive trajectory – adding a million subscribers per month.

The news was revealed in Apple’s latest earnings report covering its Q2 2016, released yesterday.

Apple Music gained a million subscribers in both January and February this year. Since first arriving on June 30 last year, Apple Music has launched in 113 countries. It’s now available in 58 markets in which Spotify is not – including Russia, China, India and Japan.

Last we heard, from SVP Eddy Cue, the platform’s subscribers went above 11m two months ago.

Apple CEO Tim Cook said in an earnings call yesterday: “Apple Music continues to grow in popularity, with over 13 million paying subscribers today.

“We feel really great about the early success of Apple’s first subscription business, and our music revenue has now hit an inflection point after many quarters of decline.”

«

Many quarters of what’s that now again? I don’t recall Apple mentioning music revenue declines before.
link to this extract


Errata, corrigenda and ai no corrida:

Start up: Lightning at Twitter, academic publishers strangle libraries, that iOS/OSX hack explained, and more


Do you recognise this person? Photo by Tim Dorr on Flickr.

A selection of 8 links for you. Use them wisely. I’m charlesarthur on Twitter. Observations and links welcome.

New smart home gadget called ELLA Assistant wants you to put down your phone » Tech In Asia

Steven Millward:

The startup team, which is based in Shanghai, sees it being used for things like telling you that you should take an umbrella, reminding you that you’re running late to an appointment, or for turning off all your smart lights at once. With a single press, it could alert your significant other that you’re leaving the house.

All that will depend on it working nicely with the brand of smart lights that you have, or syncing with the online calendar service that you use. The fact that the ELLA Assistant is subservient to your phone and other smart gadgets means it has to work with them all with ease, or it won’t gain favor with consumers. War tells Tech in Asia that the team will add support for various things as demand arises, but there are no specific supported devices or services listed yet – which is because the little gizmo hasn’t even launched. Once it’s out, it’ll have its own app store.

The ELLA Assistant will hit Kickstarter some time in August.

Hmm. Don’t think so, somehow.


This is Twitter’s top secret Project Lightning » BuzzFeed News

Mat Honan:

Project Lightning will bring event-based curated content to the Twitter platform, complete with immersive and instant-load photos and videos and the ability to embed those experiences across the Web — and even in other apps.

“It’s a brand-new way to look at tweets,” says Kevin Weil, who runs product for the company. “This is a bold change, not evolutionary.”

It is also still a few months out, and things could change. But here’s how it will work.

On Twitter’s mobile app, there will be a new button in the center of the home row. Press it and you’ll be taken to a screen that will show various events taking place that people are tweeting about. These could be based on prescheduled events like Coachella, the Grammys, or the NBA Finals. But they might also focus on breaking news and ongoing events, like the Nepalese earthquake or Ferguson, Missouri. Essentially, if it’s an event that a lot of people are tweeting about, Twitter could create an experience around it.

This likely comes out of the machine-intelligence-curated tweet streams from a company that Twitter just bought – under Costolo’s leadership, don’t forget. He just took too long to do it. (By the way, in future could “top secret” – used in the headline – please be reserved for things that actually are top secret, such as the content of the Snowden documents, and not PR-led product demos by the CEO?)


Academic publishers reap huge profits as libraries go broke » CBC News

Researchers rely on journals to keep up with the developments in their field. Most of the time, they access the journals online through subscriptions purchased by university libraries. But universities are having a hard time affording the soaring subscriptions, which are bundled so that universities effectively must pay for hundreds of journals they don’t want in order to get the ones they do.

Larivière says the cost of the University of Montreal’s journal subscriptions is now more than $7m a year  – ultimately paid for by the taxpayers and students who fund most of the university’s budget. Unable to afford the annual increases, the university has started cutting subscriptions, angering researchers.

“The big problem is that libraries or institutions that produce knowledge don’t have the budget anymore to pay for [access to] what they produce,” Larivière said.

“They could have closed one library a year to continue to pay for the journals, but then in twenty-something years, we would have had no libraries anymore, and we would still be stuck with having to pay the annual increase in subscriptions.”

The kicker: the five largest academic publishers produce 53% of scientific papers in natural and medical sciences – up from 20% in 1973. Consolidation and monopoly.


EFF and eight other privacy organizations back out of NTIA face recognition multi-stakeholder process » Electronic Frontier Foundation

Jennifer Lynch:

Despite the sensitivity of face recognition data, however, the federal government and state and local law enforcement agencies continue to build ever-larger face recognition databases. Last year the FBI rolled out its NGI biometric database with 14-million face images, and we learned through a Freedom of Information Act (FOIA) request that it plans to increase that number to 52-million images by this year. Communities such as San Diego, California are using mobile biometric readers to take pictures of people on the street or in their homes and immediately identify them and enroll them in face recognition databases. These databases are shared widely, and there are few, if any, meaningful limits on access. 

EFF has been especially concerned about commercial use of face recognition because of the possibility that the data collected will be shared with law enforcement and the federal government. Several years ago, in response to a FOIA request, we learned the FBI’s standard warrant to social media companies like Facebook seeks copies of all images you upload, along with all images you’re tagged in. In the future, we may see the FBI seeking access to the underlying face recognition data instead.

Huh. The FBI does that, does it?


Apple criticised over ‘presumptuous’ news app email » BBC News

Kevin Rawlinson:

According to Graham Hann, the head of technology, media and communications at the law firm Taylor Wessing, the terms of the deal are broadly in line with industry standards – except the requirement to opt out.

“The content of the notice is not unusual, although it has deliberately been dumbed down, possibly for clarity,” he told the BBC.

“However, the optout approach is very unusual and I don’t see how the notice could form a binding contract without a positive reply.

“Apple clearly wants to launch with as much content as possible and has taken this risk-based approach. Some publishers may object and even threaten to sue.

“However, I think it would be hard to claim damage beyond a reasonable royalty fee.”

Soooo… it’s not actually a big deal?


Internet TV boxes: Nvidia pips Google for Android » FT.com

Tim Bradshaw:

while [Android TV] mostly got the dictation right, it often failed to produce the results I was looking for. Asking for Breaking Bad brought up detailed information about the show and its actors, but no way to watch it. This query also produced a link to Pomodoro Wear, a countdown timer app shaped like a tomato and designed for Google’s Android Wear smartwatch platform.

Even Google itself does not seem to know quite how to use Android TV. Its marketing materials suggest asking for “romantic comedies set in New York”. But when I tried that on the Android TV itself, it produced only a list of YouTube videos, the first of which was about Lego sets from a New York toy fair. With no When Harry Met Sally or Manhattan to be found, I can only wonder whether anyone else — including Google’s own staff — has ever searched for something to watch this way.

Bear in mind that Apple experimented with the same voice dictation system for TV and, by the account in the WSJ, abandoned it.


XARA exploits on Mac, iPhone, and iPad, and what you need to know » iMore

Rene Ritchie with a series of Q+As on the vulnerability disclosed yesterday:

Q: So were the App Stores or app review tricked into letting these malicious apps in?

A: The iOS App Store was not. Any app can register a URL scheme. There’s nothing unusual about that, and hence nothing to be “caught” by the App Store review.

For the App Stores in general, much of the review process relies on identifying known bad behavior. If any part of, or all of, the XARA exploits can be reliably detected through static analysis or manual inspection, it’s likely those checks will be added to the review processes to prevent the same exploits from getting through in the future

Apparently apps now have to state the URL schemes they will use in plaintext in a .plist file; that’s easy to review, and Apple can easily spot duplicates by static testing. Security researchers suggest Apple probably began adding such tests when it was told about the weakness – so this is perhaps already “fixed” in the simplest way it can be. (Checking plist files can be done retrospectively too.)


How useful will Google Now be? » Naofumi Kagami

With Google announcing Google Now on Tap at Google I/O 2015 and Apple announcing Proactive at WWDC 2015, there is now a lot of discussion on how useful these predictive personal assistants will be. In particular, there is a lot of discussion on how much data these personal assistants will need to collect about you, and whether these assistants need to send this data to be analysed in the cloud.

The problem I have with these arguments is that they do not go into specifics. Instead of say “everything is going to be cool”, we should be having a detailed discussion of how each predictive recommendation is actually made, and whether each recommendation could be performed easily on your local device, or whether it needs to be done in the cloud.

I think Kagami’s question is really “What things need to be in the cloud for predictive analysis to work?” You could argue that traffic or transit news needs to be analysed in the cloud (a la Google) so it can warn you about delays; but on the other hand, an Apple device could pull that data from the cloud, and look at what’s in your device, and warn you too.

So the quest goes on.


Start up: iMessage v Android, Waze in Costa Rica, Google knows your face!, and more


A bit like Costa Rica’s maps. But here comes Waze! Photo by Ted’s photos on Flickr.

A selection of 10 links for you. Use them wisely. I’m charlesarthur on Twitter. Observations and links welcome.

Back to Android » AVC

Rather like those rich people who split their time between whichever hemisphere is sunny, venture capitalist Fred Wilson spends six months a year on an iPhone, and six on an Android phone:

After a few days on iOS I wrote a post about what I liked and did not like about iOS. Reading it now after six months on iOS, it is still pretty accurate. But now that I am back on Android, the two things I really miss about he iPhone are TouchID and iMessage. If Android had both of those two things, I wouldn’t miss anything. I don’t totally understand why Apple doesn’t make an iMessage client for Android. They have the most popular messenger in the US (maybe the world) and they aren’t taking advantage of it. They are doing the same thing with iMessage that Blackberry did with BBM.

Is this man really trusted with other peoples’ money? BlackBerry didn’t fail because it didn’t open BBM; the opposite is true – people stayed on the platform despite its worsening lack of apps because of BBM. (But eventually the lack was too much.) Similarly, iMessage is a USP (unique selling point) for iOS and OSX; making an Android version would add no value to Apple at all. (And in all the fulminating comments, nobody points this out.)


Why Google’s struggles with the EC – and FTC – matter » The Overspill

ICYMI, I read the (half) FTC report so you don’t have to. And:

“Google doesn’t have any friends,” I was told by someone who has watched the search engine’s tussle with the US Federal Trade Commission and latterly with the European Commission. “It makes enemies all over the place. Look how nobody is standing up for it in this fight. It’s on its own.”


Karen, an app that knows you all too well » NYTimes.com

Frank Rose on London-based Blast Theory’s forthcoming (April 16) app:

Unlike most real life-coaching apps, this one displays video rather than text — a tactic that makes it easy to forget the distinction between what’s digital and what’s human. When you open the app, Karen (played by Claire Cage, an actress who has appeared on the British TV series “Coronation Street” and “Being Human”) starts speaking to you directly, asking a series of questions.

She seems winsome and friendly — a little too friendly, perhaps. “She’s only recently out of a long-term relationship,” explained Matt Adams, one of the three members of Blast Theory, “and she has a hunger for a new social alternative.”

The dynamic that unfolds is somewhat reminiscent of “Her,” the 2013 Spike Jonze film in which Joaquin Phoenix’s character falls in love with an operating system. With Karen, however, it’s not the user but the app that starts exhibiting inappropriate behavior. “She develops a kind of friend crush,” Mr. Adams said. “And over the next 10 days or so, she feeds back to you things she’s learning about you — including some things you’re not quite sure how she knows or why.”


Why Waze is so incredibly popular in Costa Rica » The Washington Post

Matt McFarland:

“It’s a nightmare.” That’s how Eduardo Carvajal describes the Costa Rican way to give an address.

“If I want to give the address of my office I say ‘Okay, go to the ice cream cone shop in Curridabat then drive 100 meters south and 50 meters east,” Carvajal said.

He’s part of the team of volunteers who mapped Costa Rica in Waze, a crowdsourced traffic and navigation app. Carvajal, whose day job is running a software company, has made hundreds of thousands of edits to Waze’s map of Costa Rica.

Fellow volunteer Felipe Hidalgo spent 50 hours a week for almost two years helping to map the country. Hidalgo has made 378,000 edits to maps in Costa Rica, Nicaragua, Cameroon, St. Helena Island, Panama and Trinidad and Tobago. He described the work as addicting. Since the mapping of Costa Rica was completed, he scaled back to 10-15 hours a week.

Pity that it wasn’t OpenStreetMap; then everyone could have benefited, including Waze. But as the article shows, Waze “addresses” have become part of the culture there – so much so that the government partnered with it on road closures.


Google: our new system for recognizing faces is the best one ever » Fortune

Derrick Harris:

Last week, a trio of Google researchers published a paper on a new artificial intelligence system dubbed FaceNet that it claims represents the most-accurate approach yet to recognizing human faces. FaceNet achieved nearly 100% accuracy on a popular facial-recognition dataset called Labeled Faces in the Wild, which includes more than 13,000 pictures of faces from across the web. Trained on a massive 260-million-image dataset, FaceNet performed with better than 86% accuracy.

Researchers benchmarking their facial-recognition systems against Labeled Faces in the Wild are testing for what they call “verification.” Essentially, they’re measuring how good the algorithms are at determining whether two images are of the same person…

…However, the approach Google’s researchers took goes beyond simply verifying whether two faces are the same. Its system can also put a name to a face—classic facial recognition—and even present collections of faces that look the most similar or the most distinct.


Samsung Galaxy S6 and Galaxy S6 edge review » Android Central

Andrew Martonik:

Bottom Line: The Galaxy S6 finally offers the hardware that we’ve long desired, and it’s included a wonderful camera. But not everything is perfect — the software experience and battery life just aren’t up to speed.

Harsh? But Jessica Dolcourt at Cnet seems to be unhappy too, saying battery life is less than the S5. (Hers is a review worth reading too.)


Samsung earnings point to smartphones pick-up » FT.com

Simon Mundy:

Samsung executives had stoked anticipation for the first-quarter results with bullish public statements. “We’re done with recovery,” Kim Hyun-seok, head of Samsung’s television business, told local reporters last week.

Nevertheless, revenue was lower than expected, in part a reflection of weaker household electronics revenue in Europe and some emerging markets, whose currencies have fallen significantly in recent months.

And while the earnings figure was up from Won5.3tn in the prior quarter, it reflected significant margin shrinkage following strong profits in the first half of last year — a level of profitability Samsung will not regain in the near future, said CW Chung, an analyst at Nomura, pointing to the ever-fiercer competition in the smartphone market.

“Last year’s smartphone profit in the first half was about Won11tn, but this year it will be maximum Won6tn,” he said…

…Samsung’s first-quarter results were boosted by early shipments of 3m Galaxy S6 phones, said Daniel Kim at Macquarie, citing guidance from the company.

Telling final detail there: Samsung likes to shove handsets into the channel for early revenues. Here’s the graph of Samsung’s revenue and operating profit growth. Really interested to see how the S6/Edge fare.

Samsung revenue and operating profit change

Year-on-year change in operating profit (green) and revenues (blue) at Samsung Electronics


Interview with Matt MacInnis, CEO of Inkling » Pi.co

A long interview by Om Malik with MacInnis, who seems to want – yet also not to want – to “reinvent” the book. This point struck me as particularly relevant:

I look at content through another axis, which is its longevity. If you look at the scale of how long something lasts, a Tweet can have a shelf life of minutes. There are exceptions, but in general a blog post might have a shelf life of a few weeks, sometimes months. If you look at news articles, they tend to have a shelf life of a day. Nobody wants to pick up the New York Times from a week ago and read it for the news. Monthly magazines with long-form feature pieces are interesting on the span of months. And then you get into things like nonfiction and textbooks, which have shelf lives of years. Travel guides have the shelf life of about a year.

You’re talking about taking content that has a long shelf life, things like facts that don’t change, data about the history of something that informs the present, and using it to inform the news article that has a shelf life of a few days. You watch the Tour De France and you want to know who won yesterday. That information that was reported about who got where in the interim period is useless to you once somebody wins the Tour De France.


Angela Ahrendts says a ‘significant change in mindset’ to launching Apple Watch online » Business Insider

Jim Edwards:

For observers, shortages of Apple products have appeared to be a PR advantage. When Apple ran out of the gold iPhone 5S shortly after launch, it generated yet more publicity for the product. Some people have even thought these shortages are part of Apple’s marketing strategy — to make them seem more desired and scarce than they actually are.

The Ahrendts memo, however, is an indicator that Apple does not like being unable to meet demand or leave customers frustrated. Channelling customers online partly solves that problem. Customers will still have to wait if there isn’t enough product, but at least they know the product is on its way — and they’re not wasting their time showing up at Apple’s stores.

For the Apple Watch launch in the UK, the only way to get an Apple Watch will be to order online and then have it shipped to your home, even if you’re in the store.

So much for “observers”.


Google denies YouTube Kids app unfairly targets children » The Guardian

Sam Thielman:

[US] TV rules, for example, mandate “bumpers” between programs and commercials – the five-second segments that announce that the show will be right back – while YouTube Kids goes on in an uninterrupted stream.

More seriously, the complaint alleges YouTube violates its own advertising guidelines: “Products related to consumable food and drinks are prohibited, regardless of nutritional content,” says the company’s Advertising on YouTube Kids page, and yet the stream of watchable videos (not the ads, the actual programs) includes a McDonald’s channel, complete with a video starring Mythbusters’ Grant Imahara called “Our Food. Your Questions: What Are McDonald’s Chicken Nuggets Made Of?”

A small tag in the corner reads “promotional consideration provided by McDonald’s.” The complaint alleges that this counts as deceptive marketing by YouTube of the Kids app, not to kids, but to parents.

The complaint also questions “unboxing” videos – user0generated videos of new products, ranging from iPhones and new toys and sneakers, being opened for the first time. Last year Google said it had received 20m searches for “unboxing.”

Google, the complaint notes, “urges advertisers to ‘[c]onsider how unboxing videos might help your brand connect with consumers.’”

Google, YouTube and advertising. I’m reminded of the fable of the fox, the river and the scorpion.