Tag Archives: appstore

Start up: the USB-C screwup, faster pages with annoying ads!, celeb fattening, thermostat wars, and more

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Flying Car
Come on, this stuff has been around for ages. Well, maybe not. Drawing by Josué Menjivar on Flickr.

A selection of 13 links for you. Use them wisely. I’m charlesarthur on Twitter. Observations and links welcome.

Public service announcement: USB-C on Apple’s new MacBook is a circus • 9to5Mac

Jordan Kahn:

»It would be fine if all of those USB-C accessories you purchased for your 2015 MacBook were firmware upgradeable and received updates like Apple’s own products, but many of them are not. So if you have accessories purchased for the 2015 MacBook, there is a good possibility they won’t work with your 2016 MacBook or any other new USB-C device. Accessory makers also tell me Apple changed power protocols in the 2016 MacBook meaning 5W-12W battery packs that could be used with the 2015 model over USB-C no longer work with the new 2016 model now requiring at least 18W. And if you grab a USB-C cable or other accessory, don’t expect it to just work with your Mac. Not such a great situation for a standard that’s supposed to, you know, standardize compatibility of products using the spec.

Want to run a 4K display over USB-C— a feature that is technically supported— on your MacBook? Good luck…

Even if everything wasn’t a complete mess with USB-C, there is the issue of 4K displays and the new MacBook. Apple doesn’t support 4K at 60 Hz refresh rate, although Jeff recently discovered a hack to get it working at your own risk. That’s if you can even find a monitor, like this one from LG, that will support your MacBook.

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Jeez. Apple strongly hinted, with the 2016 MacBook, that its future models will use USB-C too: the MacBook is “our vision for the future of the notebook”, says the quote. Hmm.
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Welcome to Larry Page’s secret flying car factories • Bloomberg

Ashlee Vance and Brad Stone:

»Zee.Aero doesn’t belong to Google or its holding company, Alphabet. It belongs to Larry Page, Google’s co-founder. Page has personally funded Zee.Aero since its launch in 2010 while demanding that his involvement stay hidden from the public, according to 10 people with intimate knowledge of the company. Zee.Aero, however, is just one part of Page’s plan to usher in an age of personalized air travel, free from gridlocked streets and the cramped indignities of modern flight. Like Jeff Bezos and Elon Musk, Page is using his personal fortune to build the future of his childhood dreams.

The Zee.Aero headquarters, located at 2700 Broderick Way, is a 30,000-square-foot, two-story white building with an ugly, blocky design and an industrial feel. Page initially restricted the Zee.Aero crew to the first floor, retaining the second floor for a man cave worthy of a multibillionaire: bedroom, bathroom, expensive paintings, a treadmill-like climbing wall, and one of SpaceX’s first rocket engines — a gift from his pal Musk. As part of the secrecy, Zee.Aero employees didn’t refer to Page by name; he was known as GUS, the guy upstairs. Soon enough, they needed the upstairs space, too, and engineers looked on in awe as GUS’s paintings, exercise gear, and rocket engine were hauled away.

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Sure to be a success just like Verily. Um, like Nest?
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Google is bringing new ad types to AMP, including those annoying flying carpet ads • TechCrunch

Frederic Lardinois:

»Accelerated Mobile Pages (AMP) ads are probably the closest to the platonic ideal of having ads on AMP pages because they are meant to load as fast as the AMP page itself. These ads are written in pure AMP HTML, which is the main component that makes AMP posts load as fast as they do.

Sticky ads, which will stay either at the top or bottom of the page as you scroll through an article are pretty standard outside of AMP pages and tend to be relatively unobtrusive.

It’s sad to see that the AMP project will soon allow for pages to feature one of the most annoying new ad types we’ve seen pop up recently: flying carpet ads. Those are the ads that hijack the page’s scrolling behavior so a large ad can scroll by instead.

Publishers will be able to use this ‘flying carpet’ effect for showing regular images or other content as well.

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How quickly the “platonic ideal” erodes and turns instead to “meh, just do what the advertisers want.” Here’s how Google’s blogpost on this change starts:

»When the AMP team set out to help make mobile experiences great for everybody, the objective wasn’t just to improve a user’s engagement with content. We knew the experience people had with ads was equally important to help publishers fund the great content we all love to read.

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Um.. it feels more like “we knew the experience people had with ads wouldn’t affect whether or not we served those sorts of ads.” Because those are annoying ads.
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What the iPhone SE taught me about the smartphone market • Tech.pinions

Ben Bajarin switched from an iPhone 6 Plus (5.5in screen( to an iPhone SE (4in) for a week, and found he didn’t want to change back:

»Bigger screen personal computers allow us to do more and be more productive. However, the tasks which require more screen real estate are generally not the most common tasks. What my time with the SE made me realize was, in general, the benefits I got from the larger screen, in terms of productivity, were things I did less frequently. Perhaps most surprisingly, this experiment caused me to reconsider the productivity and efficiency I lost in being able to operate my smartphone solely with one hand. This is the real stand out observation of my time with the SE.

My conviction that the larger the screen, the more productive I could be, was made without fully understanding the trade-offs of losing one-handed operation. The Plus sized iPhone requires two hands to do just about anything unless you have extremely large hands. Being able to reach every aspect of my screen while holding the phone one-handed might actually be the most productive and efficient scenario for a mobile device.

If I was weighing one-handed operation against the many other trade-offs I’ve come across using smartphones of all shapes and sizes, I think one-handed use is the one thing not worth compromising on if possible.

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Which then has implications for the rest of the smartphone market. (Paywalled: you can buy a one-off login or subscribe.)
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The explainable • ROUGH TYPE

Nick Carr:

»[Author of a book about the 11th edition of the Encyclopaedia Britannica, Denis] Boyles points out that the Britannica’s eleventh edition underpins Wikipedia, and in Wikipedia we see, more clearly than ever, the elevation of and emphasis on measurement as the standard of knowledge and knowability. Wikipedia is pretty good, and ambitiously thorough, on technical and scientific topics, but it’s scattershot, and often just flat-out bad, in its coverage of topics in the humanities. Wikipedia’s editors, as Edward Mendelson has recently suggested, are comfortable in documenting consensus but completely uncomfortable in exercising taste. The kind of informed subjective judgment that is essential to any perceptive discussion of art, literature, or even history is explicitly outlawed at Wikipedia. And Wikipedia, like the eleventh edition of the Britannica, is a reflection of its time. The boundary we draw around “the explainable” is tighter than ever.

“Technical and scientific advances became confused with progress,” says Boyles, and so it is today, a century later.

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Study reveals which celebrities are paid millions to endorse junk food and soda • ScienceAlert

Peter Dockrill:

»After going through Billboard’s ‘Hot 100′ song charts from 2013 and 2014 to make a list today’s successful acts, [the scientists at New York University] then catalogued 15 years’ worth of endorsements recorded between 2000 and 2014 by advertising database AdScope, which tracks ads on TV, radio, and print. The researchers also looked at YouTube and other online sources.

What they found was 65 pop stars who had made deals with 57 different food and beverage brands. Among these, some of the most famous and lucrative deals are Beyonce’s arrangement with Pepsi – estimated to be worth $50 million – and Justin Timberlake’s “I’m lovin’ it” contract promoting McDonalds, thought to be worth $6 million.

Timberlake was also among the pop celebrities with the most endorsements, which also included Baauer, will.i.am, Maroon 5, and Britney Spears, Pitbull, and Jessie J. But you can see more – including Chris Brown, Snoop Dogg, Shakira, Katy Perry, and more – along with the products they’re signed up with in the study published in Pediatrics.

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There’s also an image embed from the study which shows all the endorsements. Scary list.
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[Update: June OTA does not contain fix] Some Pixel C owners are reporting random reboots after the May Over-The-Air update • Android Police

Michael Crider:

»Google’s commitment to Android in the form of monthly updates for its own branded hardware is pretty great… until it’s not. That’s the case with the May security and stability update for the top-of-the-line Pixel C tablet, which has created some serious headaches for owners. Some (but by no means all) owners of the Pixel C are reporting more or less random reboots of the tablet, usually occurring every five to thirty minutes when the Pixel C is off its charger.

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As the headline says, the June update doesn’t fix it either. None of Apple, Microsoft or Google has sorted this “updates which work perfectly to update your own-brand devices” thing: there have been iPad Pros bricked by 9.3.2, Surfaces with graphics issues, and this for Google. Not sure there is a moral – except perhaps “don’t accept the update until you’ve seen what happens to everyone else”?
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Analysis of Twitter.com password leak • LeakedSource

»This data set contains 32,888,300 records. Each record may contain an email address, a username, sometimes a second email and a visible password. We have very strong evidence that Twitter was not hacked, rather the consumer was. These credentials however are real and valid. Out of 15 users we asked, all 15 verified their passwords.

The explanation for this is that tens of millions of people have become infected by malware, and the malware sent every saved username and password from browsers like Chrome and Firefox back to the hackers from all websites including Twitter.

The proof for this explanation is as follows:

• The join dates of some users with uncrackable (yet plaintext) passwords were recent. There is no way that Twitter stores passwords in plaintext in 2014 for example.
• There was a very significant amount of users with the password “” and “null”. Some browsers store passwords as “” if you don’t enter a password when you save your credentials.
•The top email domains don’t match up to a full database leak; more likely the malware was spread to Russians.

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Websites including Twitter. That’s worrying. There’s also a list of the passwords used. Guess which six-character one comes top?
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App Store subscription uncertainty • Daring Fireball

John Gruber points out that Apple VP Phil Schiller saying “any app can be a subscription app” clashes with Apple’s own marketing material, which says subscription apps “must provide ongoing value”:

»I don’t think subscription pricing — even if Apple clarified that subscriptions are open to any app, period — is a panacea. There is no perfect way to sell software. The old way — pay up front, then pay for major upgrades in the future — has problems, too, just a different set of problems. If I had my druthers Apple would enable paid upgrades in the App Store(s), but I get the feeling that’s not in the cards. That leaves us with subscriptions.

DF reader Sean Harding framed the problems with subscription pricing well, in a short series of tweets:

»

I think the new stuff is good, but I don’t think it really solves the upgrade pricing problem from a customer standpoint. A sub forces me to effectively always buy the upgrade or stop using even the old version. I don’t dislike subscriptions because I don’t want to pay. I just want freedom to decide if the new features are worth paying for.

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That “what if I don’t want the new features?” question – and the allied one, “what if the developer of a subscription app falls under a bus” – seems like a new set of teething problems. Alongside paid search, of course.
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Tesco Mobile lets customers reduce bills by viewing ads • Total Telecom

Nick Wood:

»Tesco Mobile announced on Thursday it is giving customers the option to lower their monthly bills in return for watching adverts.

The scheme is called Tesco Mobile Xtras, and has been brought about by a partnership between the U.K. MVNO and mobile advertising platform Unlockd.

Unlockd has created an Android app that serves targeted offers and content at various times when the end user unlocks their smartphone. By viewing the ads or marketing offers, customers can lower their monthly bill by up to £3 (€3.83)…

…Many others have attempted to woo customers with the promise of free or cut-price mobile service in return for consuming adverts, with limited success.

First came Blyk, which offered free service to 16-24 year-olds provided they clicked on ads. 200,000 signed up in the first year, but momentum stalled, and the MVNO shut down its mobile service in July 2009.

Samba Mobile, another ad-funded free MVNO, gave mobile data to customers who interacted with adverts. It closed down after it failed to negotiate a lower wholesale data price with its network provider.

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And there are plenty of others. If your bill is really high, £3 isn’t going to make a difference. If it’s really low, will you view enough ads to make the differential worthwhile – and are you a worthwhile target of those “targeted” apps?
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Inside the bitter last days of Bernie’s revolution • POLITICO

Edward-Isaac Dovere and Gabriel DeBenedetti with a (very) long insight into the Sanders campaign:

»Top Sanders aides admit that it’s been weeks, if not months, since they themselves realized he wasn’t going to win, and they’ve been operating with a Trump’s-got-no-real-shot safety net. They debate whether Sanders’ role in the fall should be a full vote-for-Clinton campaign, or whether he should just campaign hard against Trump without signing up to do much for her directly.

They haven’t been able to get Sanders focused on any of that, or on the real questions about what kind of long term organization to build out of his email list. They know they’ll have their own rally in Philadelphia – outside the the convention hall—but that’s about as far as they’ve gotten.

“He wants to be in the race until the end, until the roll call vote,” Weaver said.

Aides say they’re going to discourage people from booing Wasserman Schultz, who’s emerged as public enemy number one among Sanders supporters, when she takes the stage at the convention. But they think it’s going to happen anyway.

Meanwhile, they’re looking into trying to replace the Florida congresswoman as the convention chair with Gabbard, and force Wasserman Schultz to resign as DNC chair the day after the convention.

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Viewed from afar, it seems like both political parties in the US are undergoing upheavals. Perhaps some good will come of it.
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Magic Leap denies patent drawings depict secret product • Mashable

Adario Strange:

»When I met with Magic Leap last year, I spent a great deal of time hammering away for a description of what the device looks like and how it works. And while I don’t have an image of the final Magic Leap product, which has been described as delivering interactive augmented reality, the device shown in the drawings looks nothing like what was described to me during that meeting.

To that end, I reached out to the company and got an answer regarding the new drawings. Magic Leap’s vice president of public relations, Andy Fouché, told me that the patent drawings were in fact “part of [Magic Leap’s] R+D and experience validation” and that “it’s not at all what our product will look like.”

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Comfy raises $12m for app to end office thermostat wars • TechCrunch

Lora Kolodny:

»Building Robotics Inc., better known as Comfy, raised $12m in Series B funding for building automation software that helps companies save energy on office air conditioning while gathering employee-contributed data about the use and occupancy of a workspace.

Emergence Capital led the investment, joined by real estate services company CBRE and Microsoft Ventures.

According to company president Lindsay Baker, letting employees tweak the temperature around their cubicle can improve productivity and happiness. “It’s a very real thing that temperature and light can slow us down, distract us, make us hungry or impact our hormones,” she said.

Baker explained that Comfy is a simple-to-use app that employees put on their phones and use to request warm or cool air in a zone where they work. The app uses employee-contributed data, and combines it with usage data and patterns, to tune every zone in an office building based on the routine preferences of people who work in each zone there.

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Except of course there won’t be any agreement between the people in adjoining cubicles about what temperature is the right temperature. This reminds me of the experiment where every bus passenger was given a steering wheel, the input from which was aggregated to steer the whole bus. Fairly sure the bus crashed.

(Spare a thought too for Kolodny, whom one can imagine writing this and risking narcolepsy.)
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Apple’s paid search experiment shows there’s still no PageRank for apps

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Hey, over here! Paid ads need to be relevant. Photo by Michael Rehfeldt on Flickr.

So Apple is doing it: introducing paid search ads to the App Store. People will go to the App Store, search for something, and if a developer has bought an app ad (it can only be an app; no links to content outside the store) and it’s deemed relevant by Apple’s algorithm, then one will appear at the top of the results, backgrounded in blue and making it clear it’s not part of the organic listing. Apple has put up more of the detail.

Of course this has riled developers, for reasons I’ll explain. But a few things first.

There will only be one ad because, Phil Schiller told me, people are going to be searching on mobile, and “we don’t want to push organic search results too far down the list.”

Schiller’s rationale for introducing paid search goes like this. People who want to get apps find them through searching: there are hundreds of millions of searches every week on the App Store. Two-thirds of downloads come via searches. If you want to advertise your app to people who are looking for your app, or something like it, where would you want to advertise?

Logic would suggest you’d do it right there, around search. But until Monday (when it starts in the US, in beta) that avenue hasn’t been available. So developers have resorted to all sorts of tactics – social media, plying reviewers with downloads in the hope of good reviews, paying reviewers for good reviews (on some of the scuzzier sites), buying ads that redirected to the App Store (which I think indirectly drove Apple’s introduction of content blockers), trying anything.

So Apple says: hey, stop spending your marketing money where you can’t be sure anyone will see your efforts. Instead, do it on the App Store, where you know they’re searching!

The mechanics are pretty much identical to Google’s AdWords (the mechanism that puts up ads against searches on Google). It’s an auction system, where the winner pays only what the second-highest bidder offered (so you bid $4, I bid $5, I win but pay $4), and pay-per-click – you only pay if someone does click. No minimum bid, no exclusivity.

“We look at it as giving every developer the chance to drive downloads through marketing,” Schiller said.

Meritocracy has been delayed

This, then, is Apple’s answer to developers’ and users’ repeated complaints that “search in the App Store is broken”. The basis of the complaint is that when you search for apps, you get too many junk results for apps that aren’t relevant, or are outdated/un-updated, or which are straight-up ripoffs.

In other words, there’s still no PageRank for app search. But that’s what people really, really want. Developers and users want a meritocracy; by going for paid ads, Apple is instead giving them an oligarchy.

Ahead of the call with Schiller, I contacted various developers, and some users on the Above Avalon Slack channel (you have to subscribe; totally worth it in my view). I didn’t say that Apple had any changes coming; instead I just asked what three things they’d like to see improved about the App Store ahead of WWDC.

Top of everyone’s list? “Better search”. But what do we mean by “better”?

When I pressed Dave Verwer (who runs the excellent iOS Dev Weekly list) on this, he admitted that

“search is hard. However Apple has a huge amount of data not only on the apps that we buy, but on those that we use, where we keep them on our device home screen. I’d love to see Apple personalise search results in order to provide customers with more relevant results.”

James Thomson (of PCalc and DragThing fame) was also in favour of “better search and discoverability”. But this is a motherhood and apple pie response. How do you do it?

“I’d like to see old apps that haven’t been updated in years gradually retired from the store. I don’t want to search for apps and find ones that won’t even run properly on the latest devices,” Thomson said. “I would (unscientifically) guess that over half the apps on the store are ancient and broken and if you cleared them out of the search results, that would improve matters enormously. I think paid search on keywords is a terrible idea for indie developers and will only benefit the big companies with deep pockets, rather than the users. It will make the playing field even less level. Search should return the best and most relevant results, not the results that have the biggest marketing budget.”

That last is the strongest point. Schiller told me that nobody will be allowed to buy out a keyword; and you can be sure that Apple will have learned from the experiences of Google, where rows over ads bought against trademarks have been many and vicious.

Even so, I wonder if Apple is quite prepared for it. I think policing ads for scam apps which put in fake metadata is going to be a giant effort in its own right.

What about users? David, a user on Above Avalon, put it like this:

“Discovery is the big thing I’d like. It’s just like Spotify – they have all the music, but I still just use my playlists I built some 6-7 years ago. Then they launched Discover Weekly – and finally it was a format where I could truly discover new music again. I feel like being sixteen again (I’m 32), finding bands and even entire genres.

“So if Apple managed to actually get me to download new apps that are not just “my bank released a new app for managing my index funds” or “this city council has their own parking meter app” – I think they and app developers would benefit. I rarely these days truly discover new things in the store. I doubt it is because new things aren’t released. They don’t even have to be new. Just new to me.”

Or ask Daniel Jalkut, another developer:

“I think for discovery, there is a great potential in tapping social trust networks. I know Apple is famous for “not getting social” but imagine if there were an incentive to both review and rate apps because people trusted your point of view, and there was some payoff in the form of fame or fortune? I think Amazon gets a bit of this in the fact you can rate reviewers and they get some kind of “top reviewer” status after a while.

“Similarly, what if I could click a little ‘trust’ icon next to Charles Arthur’s review byline, and from then out whenever I searched … for anything … apps you had rated well floated up? I would click the “trust” icon for friends whose tastes I share, prominent bloggers who I’ve seen thoughtfully review apps, and random strangers whose reviews and rating keyed into my same tastes. By having some kind of opt-in trust system, you would reduce the risks of gaming, because nobody could game their way into your trust network except by your approval.”

The rudiments of searching

As Bloomberg had already discovered that Apple was thinking about paid search, developers have had time to ponder what might happen. Marco Arment was unforgiving back in April:

Such a system would exacerbate much of the App Store’s dysfunction, disincentivizing improvements to organic search and editorial features while raising the cost of acquiring new customers above what many indie developers and business models can sustain.

But then he seemed to relent:

Assuming the system would be auction-based by keyword like Google AdWords, for less-contested keywords, marketing apps could become much easier. Buying a few good phrases could inexpensively put your app at the top of the list to help you get off the ground and start to seed organic growth.

More significantly, we could buy increased exposure to the most likely customers to buy our apps. More paid-up-front apps could become viable, and prices could rise.

What’s almost certain to happen is that the money that used to flow into social media campaigns and ads on various other media will instead flow to buying ads on the App Store. Apple thus will capture more of developers’ marketing budget. And (per the point above about the 65% of installs) it can argue that that’s as it should be. I would guess that Facebook and Google are likely to be the two who won’t be significantly hit. (Google might lose a little.) Ben Thompson says the same – Facebook will be fine. Update: Thompson backs that up with an excellent point: Google has offered paid app ads in Google Play for a year already, and that’s had no appreciable effect on Facebook’s app install revenues, even though Android has the larger number of downloads overall.

Just to reinforce that, one of the developers I spoke to said that they use Facebook to target people who they know will be interested in their games; the way it can deliver the ads to the right demographic works for them.

If Apple selling paid search ads skims off those scammy ads which take over mobile pages and dump you in the App Store – looking at you, deadline.com – then some publishers will lose out, but other and better ads can replace them.

What it isn’t: “better” search

This isn’t the PageRank for apps that people had been hoping for. But the problem is that despite so many people thinking and talking about the need for “PageRank for apps”, we still don’t seem to know what it looks like.

Is it downloads times activity? One developer I spoke to recalled a time when their app was downloaded millions of times in a single weekend; when they looked on the Monday, their app ranked in the late teens. “I may be biased, but I’d think we should be No.1, because we know people were using it,” they said. Sure, that sounds reasonable. Downloads? Rate of increase of downloads over a minimum? Activity per download? Apple can get all those numbers, as indeed do a number of the meta-services like AppAnnie.

I asked about this. Schiller replied that simply biasing search towards download numbers times activity, and not having ads, would mean that the big established players would remain. (Think of Instagram and Facebook.) There wouldn’t be a way for small apps to break through. There’s some truth in that, certainly. Perhaps there just isn’t a PageRank for apps. (Sameer Singh at App Annie reckons that Google Now on Tap, in Android 6.0, is going to turn into PageRank for apps, but thinks it’s “a few years out”. We’ll have to wait and see.)

The other stuff, with subscriptions, is potentially going to help a lot more companies achieve long-term business success: halving the take by Apple in the second year of a subscription is helpful. There’s no more data sharing, but at least there’s more money. Plenty will be happy with that, at least.

Another point to consider: how will this be done? I wondered if this will take an iOS update to achieve, since the App Store isn’t decoupled from iOS in the way that Google Play is from Android. Schiller demurred on this. There’s more to come at WWDC. The really amazing thing would be if Apple is going to decouple bits of iOS from the system apps, as Google does. That would be remarkable. But now I’m really speculating.

Finally, why announce this now? Schiller said it’s because there’s “so much” to come. Well, sure, but there always is; content blocking, which arguably is huge, wasn’t in the keynote speech (except as a line in a word cloud on one slide), and people only slowly came to realise how important that was during the week. Apple could, for example, have preannounced that. But didn’t.

No, I think that Apple saw how concerned people were about paid search ads when the Bloomberg story came out, and decided that rather than having the entire discussion post-keynote be about that, they would instead announce it formally, along with improved subscriptions and the already-happening “faster review”. Let the storm clear, and then move on.

Start up: the world in 2045, Apple’s App Store revamp, Magic Leap’s hat show, app downloads pause, and more

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What would you put in a time capsule to remind the future of what it got from us? Photo by marcmoss on Flickr.

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A selection of 11 links for you. Subscription-free (unless you’ve subscribed). I’m charlesarthur on Twitter. Observations and links welcome.

The world in 2045, according to DARPA • Tech Insider

Paul Szoldra:

»So what’s going to happen in 2045?

It’s pretty likely that robots and artificial technology are going to transform a bunch of industries, drone aircraft will continue their leap from the military to the civilian market, and self-driving cars will make your commute a lot more bearable.

But DARPA scientists have even bigger ideas. In a video series from October called “Forward to the Future,” three researchers predict what they imagine will be a reality 30 years from now.

Dr. Justin Sanchez, a neuroscientist and program manager in DARPA’s Biological Technologies Office, believes we’ll be at a point where we can control things simply by using our mind.

“Imagine a world where you could just use your thoughts to control your environment,” Sanchez said. “Think about controlling different aspects of your home just using your brain signals, or maybe communicating with your friends and your family just using neural activity from your brain.”

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I’d really prefer not to do that. Would that be OK?
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Apple to launch major overhaul of App Store with paid search ads and subscription changes • The Telegraph

Hey, it’s by me:

»The iPhone maker Apple is revamping its App Store, with a surprise move to introduce paid search ads for apps, as well as a new subscription model and faster reviews before approval.

The move to introduce a single paid ad at the top of search results in the App Store, initially in the US, could prove controversial both with developers and users, who told The Telegraph that they would prefer to see better “organic” search results rather than paid ads.

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Every one of the developers (and users) I contacted ahead of the announcement – without saying Apple had anything planned – told me they wanted “better search”. None said they wanted paid search ads. Is this Apple getting the disquiet out of the way early? (I think that the principal effect will be to pull revenue from other media – though probably not Facebook, because its targeting is better.)
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Google will offer app developers the same revenue sharing terms Apple just announced — with one big advantage • Recode

Mark Bergen:

»On Wednesday, Apple detailed major shake-ups coming to its powerful app store. Those include a new revenue sharing model that would give developers more money when users subscribe to a service via their apps — instead of keeping 70% of all revenue generated from subscriptions, publishers will be able to keep 85% of revenue, once a subscriber has been paying for a year.

Now Google plans to up the ante at its app store: It will also move from a 70/30 split to 85/15 for subscriptions — but instead of requiring developers to hook a subscriber for 12 months before offering the better split, it will make it available right away.

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Except it’s not saying when it will bring this in. (Probably soon.) Will this make a big difference to app revenue for developers from Google in real terms? I’d love to know how many subscriptions there are through Google Play. The obvious one would be music services; I doubt there are that many business services.
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We’ve seen Magic Leap’s device of the future, and it looks like Merlin’s skull cap • The Guardian

Danny Yadron:

»The much-hyped startup Magic Leap – backed by Google, Warner Brothers, JPMorgan Chase and others – recently won a patent for the design of an augmented reality headset. The device, according to a report in Wired, would let users superimpose calendars, kids pictures or jellyfish over day-to-day life. So-called mixed reality or augmented reality is seen by many as consumer technology’s next big wave.

Magic Leap’s design patent, which was granted on Tuesday, could offer the first look at what some say may be the most revolutionary tech gadget in years. It could also illustrate a stubborn problem that’s been holding augmented reality back.

It’s hard to imagine looking cool while wearing the devices.
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Point of order, Madam Speaker, the author has seen a sketch of the device, not the device itself. But those drawings are usually pretty close – it was for the Segway, for instance. And this does look super-dorky. (The Guardian prevents image embeds.)
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Hacking the Mitsubishi Outlander PHEV hybrid • Pen Test Partners

»What’s really unusual is the method of connecting the mobile app to the car. Most remote control apps for locating the car, flashing the headlights, locking it remotely etc. work using a web service. The web service is hosted by the car manufacturer or their service provider. This then connects to the vehicle using GSM to a module on the car. As a result, one can communicate with the vehicle over mobile data from virtually anywhere.

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Much fun has ensued, with Mitsubishi po-facedly saying it “takes it very seriously”. Given that people can randomly disable your car alarm, that is good.

This recalls the hacking of the Nissan LEAF back in February, of course. That was more internet-based, but still poor security at its heart.
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Are you bored with apps? Some of the biggest apps around are seeing downloads plummet • PhoneArena

Stephen S:

»for some reason, there seems to be a widespread trend where growth is seriously slowing down – and in many cases, declining – for all but the very most popular apps.

For big players like Facebook, Whatsapp, Instagram, Spotify, and Twitter, app downloads are way down from last year’s figures. Some of those dips are are pushing upwards of 20% declines, representing millions of fewer downloads downloads each month.

Internationally the situation’s not particularly dire, and a good number of these apps are close to holding level, or even showing small growth. But there are definitely signs of a slowdown, especially among the big three of Facebook, Whatsapp, and Messenger – all three are seeing download figures tank.

In the US, however, things are quickly going from bad to worse, with nearly all the biggest apps seeing major growth fallout.

“Nearly,” we say, because there are two big exceptions to this trend: Snapchat and Uber.

Both relatively new and with their stars still on the rise, they’re the only two big apps capturing major growth, both in the US and aboard.

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There’s a slideshow too, which shows big slowdowns in many apps. But there’s a simple explanation: the number of people new to smartphones is diminishing very rapidly, and those who are joining are the ones who aren’t that interested in downloading apps. (Thanks @elvengrail for the link.)
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On reading issues of Wired from 1993 to 1995 • The New Yorker

Anna Wiener:

»Today’s future-booster events, like the annual Consumer Electronics Show, tend to prize stories of novelty and innovation—and yet, reading early Wired, it becomes clear that many of the inventions that claim to be new today are simply extensions of what came before. A sidebar on Wacom’s ArtPad, from 1995—“If you’ve ever sketched with a pencil, you’ll be able to use ArtPad”—made me wonder why it took Apple so long to roll out its Pencil stylus for the iPad. A 1994 article on continuous voice recognition—a core component of responsive products, like Amazon Echo and Apple’s Siri—effused, “IBM has some mondo hot technology on its hands here.” (Google, Microsoft, and Nuance Communications seem to have caught on since.) Early versions of 3-D printers, endless varieties of virtual-reality headsets, and remote-controlled, camera-laden helicopters abound. Perhaps the heart wants what it wants, and the heart has always wanted V.R., A.I., drones, and entertainment straight to the face.

In “Scenarios,” a special edition from 1995, the guest editor Douglas Coupland took it upon himself to compile a “reverse time capsule,” which he deemed “not a capsule directed to the future, but rather to the citizens of 1975.” What artifacts, he asked, “might surprise them most about the direction taken by the next 20 years?” Included in the capsule—alongside non-tech items such as a chunk of the Berlin Wall, Prozac, and a Japanese luxury sedan—were a laptop (“more power in your lap than MIT’s biggest mainframe”), an Apple MessagePad (“hand-held devices are replacing secretaries”), and a cellular phone. Scanning my apartment, I can spot progeny of all three.

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The web’s creator looks to reinvent it • The New York Times

Quentin Hardy:

»“It’s been great, but spying, blocking sites, repurposing people’s content, taking you to the wrong websites — that completely undermines the spirit of helping people create.”

So on Tuesday, Mr. Berners-Lee gathered in San Francisco with other top computer scientists — including Brewster Kahle, head of the nonprofit Internet Archive and an internet activist — to discuss a new phase for the web.

Today, the World Wide Web has become a system that is often subject to control by governments and corporations. Countries like China can block certain web pages from their citizens, and cloud services like Amazon Web Services hold powerful sway. So what might happen, the computer scientists posited, if they could harness newer technologies — like the software used for digital currencies, or the technology of peer-to-peer music sharing — to create a more decentralized web with more privacy, less government and corporate control, and a level of permanence and reliability?

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I feel like I’ve heard this song before; file under “nice idea”. Berners-Lee is a big name, but getting a new technology to proliferate is much easier when there are barely any users of the rivals than when it has been established for decades.
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Yahoo lines up bids for about 3,000 patents • WSJ

Douglas Macmillan and Dana Mattioli:

»Yahoo Inc. has kicked off an auction for a portfolio of about 3,000 patents expected to fetch more than $1 billion, according to people familiar with the matter.

In recent weeks, the internet company sent letters to a range of potential buyers for the patents, which date back to Yahoo’s initial public offering in 1996 and include its original search technology, one of the people said.

Yahoo has set a mid-June deadline for preliminary bids, this person said, and hired Black Stone IP, a boutique investment bank that specializes in patent sales, to run the auction.

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Meanwhile the auction for the core of Yahoo looks like it will go to Verizon for $3bn. Will the last person to leave Yahoo sell the light bulb?
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Fire Phone, two years later: Yes, a few people are still using Amazon’s ill-fated smartphone • GeekWire

Monica Nickelsburg:

»In the summer of 2015, Don Driscoll, an associate professor of physics at Kent State University, was ready to renew his Amazon Prime membership. He noticed Amazon’s Fire Phone was on sale for $130 and included a year of Prime. He decided to purchase the phone — which only cost $30 more than an annual Prime subscription — as a backup.

Later, when his LG Leon screen cracked, he switched to the Fire Phone and has been using it ever since.

“Why am I still using the Fire Phone? I guess I am just a cheapskate,” he said. “My family has stayed with T-Mobile for so long despite numerous coverage issues because it is cheap…The only thing stopping me from getting a new phone is cost.”

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Neat idea to search out these users. Doesn’t stop it being a brick that gradually heated up, though.
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The Fiksu acquisition in four words: ‘it’s tough out there’ • AdExchanger

Allison Schiff and Sarah Sluis:

»In early 2015, Fiksu claimed a $100 million run rate for 2014, was reportedly planning to go public and said it was gearing up to nearly double its headcount to 500. But by March 2015 those plans had fizzled. The company scrapped its IPO dreams and announced that it would be laying off 10% of its existing 260-person workforce. (Headcount today stands at 119.)

The borrowed cash seems to have created a problem. As business slowed, the money went toward keeping the company afloat rather than sustaining growth.

In the end, Bridge Bank essentially owned Fiksu’s assets at the time of the sale to Noosphere, which bought Fiksu directly from Bridge Bank. Essentially, the bank had called in its loan and the result was what one source called an “ugly bank takeover.”

Fiksu declined to comment on specifics other than to say that it disputes this version of events.

Fiksu’s acquisition is “a symptom of companies in the space that have raised a lot of money and there is an investor community pressuring them for an exit or next steps,” said Kochava’s Manning.

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Essentially it seems to be an “incentivised installs” company which ran aground; the app install market is facing a crunch.
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Errata, corrigenda and ai no corrida: none notified.