
Mercurial chief Elon Musk says he will move the headquarters of Twitter (X) and SpaceX from California to Texas. CC-licensed photo by Guilhem Vellut on Flickr.
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A selection of 9 links for you. Gradually, then suddenly.. I’m @charlesarthur on Twitter. On Threads: charles_arthur. On Mastodon: https://newsie.social/@charlesarthur. Observations and links welcome.
Elon Musk says he will move X, SpaceX headquarters from California to Texas • WSJ
Joseph Pisani, Alexa Corse and Micah Maidenberg:
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Elon Musk is fed up with California.
The billionaire entrepreneur said he is moving the headquarters of two of his companies, X Corp. and SpaceX, to Texas from California. His disclosures, on X, came after California Gov. Gavin Newsom, a Democrat, signed a new law Monday aiming to prevent schools from informing families if their children identify as gay or transgender.
“This is the final straw,” Musk wrote on X, the social-media platform he owns. He cited the law as well as “many others that preceded it, attacking both families and companies.”
The California law prohibits school districts from requiring employees to disclose information about a student’s sexual orientation or gender identity without the student’s consent. Proponents of the law say it protects children from being forced into being outed and creates a safe place for them in school. Critics say it infringes on the rights of parents to be informed.
Musk said his rocket company, SpaceX, would move its headquarters from Hawthorne, Calif., to Texas, where SpaceX has been expanding its Starbase manufacturing and launch site near Brownsville, in the southeast corner of the state.
He said X, the social-media platform, would move its headquarters from San Francisco to Austin, Texas.
“Have had enough of dodging gangs of violent drug addicts just to get in and out of the building,” he said about X’s current digs in San Francisco.
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The story is basically written around a few tweets from Musk – it’s the modern way – but I think the problems of getting in and out of the X buildings, and environs, is probably a bigger factor. Though with Musk, who knows.
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Taboola to sell ads for Apple • Axios
Sara Fischer:
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Ad tech giant Taboola has struck a deal with Apple to power native advertising within the Apple News and Apple Stocks apps, Taboola founder and CEO Adam Singolda told Axios.
The deal provides new validation for Taboola’s business, which has ballooned to over $1.4 billion in annual revenue as of 2023. Taboola’s effort to build trust with Apple across its various teams and stakeholders was “a multiyear process,'” Singolda said. The deal is also a recognition from Apple that growing its ad business will require a serious sales operation — one that, if Apple doesn’t build internally, will need to be outsourced.
Marketing analytics company eMarketer estimates that Apple’s worldwide ad revenues will total $10.34bn this year.
Apple doesn’t disclose how many people use its apps but said last year that it sold more than 1 billion subscriptions to its paid apps, which includes Apple News and Apple Stocks.
As an authorized advertising reseller for Apple News and Apple Stocks, Taboola will power native advertising placements within those two apps in every market available.
Both apps are accessible in the U.S., U.K., Canada and Australia and are built in on every iPhone, iPad and Mac. Taboola can sell ads within the main feeds and articles for select publishers across both apps.
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Taboola is a “chumbox” company – the ridiculous ads that sit at the bottom of or halfway through stories with ads such as “This grandma is making skincare specialists mad.”
Apple partnering with it is a bad, bad move.
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AI, lawyers, and Jevon’s Paradox • Nonobvious
Evan Zimmerman:
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The rise of AI is predicated on increased efficiency, but some lawyers fear what this means for their bottom line in the world of billable hours. Some are even predicting the death of the billable hour, and even saying that it might be a good thing. The fear is a decrease in overall profitability due to a decrease in revenue because AI promises efficiency, and in a charge-per-hour industry, time is cost but also revenue. In fact, one partner at Perkins Coie predicted a decrease in profitability of 13% across the industry.
The legal industry is a trillion-dollar, competitive industry, so if AI can introduce real efficiencies it is coming, like it or not. However, there is an interesting economics principle that suggests that it might not be all doom and gloom if AI can bring efficiency to the legal profession. In fact, according to this principle, lower billable hours per matter may mean more billable hours overall. How? The answer has to do with highways and traffic. Enter Jevon’s Paradox.
…When the “price elasticity” is high—meaning that if you cut the cost of something by $1, you get more than $1 of demand—you end up unlocking more hidden demand than you eliminated through efficiency. That is the beating heart of Jevon’s paradox. You can see the connection to legal work. While the cost of a service may go down, if there is enough “hidden demand” for legal work, the overall spending will go up because there will be more matters to handle, even if the cost per matter decreases due to efficiency.
We have seen examples of this in the legal world in the past decade. Two from corporate work are Stripe Atlas and Clerky. Stripe Atlas handles incorporation matters for startups in a cookie-cutter manner for a flat fee. Previously, startups would be charged $10,000-20,000 for formation matters. Now, they can use Atlas and get access to Goodwin-drafted documents alongside process automation and deals on startup services, like bank accounts from Mercury and credit cards from Brex. Similarly, Clerky generates certain types of standard form contract drafted by Orrick, like NDAs and SAFEs. For a one-time flat fee, startups can get access to these documents and use them as many times as they like. These standard documents would often cost thousands of dollars from a good firm. And they weren’t even that profitable; they were tedious jobs that lawyers disliked doing and distracted from higher-order matters.
Stripe Atlas and Clerky have had an effect on the legal profession’s pricing power for these services. White shoe firms will now offer a $5,000 package to get startups on board that is similar to Stripe Atlas. Similarly, prices for standard agreements have gone down. Edge is represented by well-heeled counsel and was advised to not bother using a form offer letter from them. But business overall is up.
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HeHealth’s AI app that screened ‘dick pics’ for STIs has shut down • The Verge
Lauren Feiner:
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HeHealth’s AI-powered Calmara app claimed, “Our innovative AI technology offers rapid, confidential, and scientifically validated sexual health screening, giving you peace of mind before diving into intimate encounters,” but now it’s shut down after an inquiry by the Federal Trade Commission (FTC).
The app prompted daters to submit dick pics to check for sexually transmitted infections, promising “clear, science-backed answers about your partner’s sexual health status,” according to an FTC letter dated July 11th. The letter lays out some of the agency’s concerns with the information HeHealth relied on for its claims, including one saying that it could detect more than 10 sexually transmitted infections with up to 94% accuracy.
The FTC notes that HeHealth paid several study authors, that the main study cited by the company only assessed four kinds of STIs rather than 10, and data used to train the AI model included images from users who never got a diagnostic test to confirm the results.
Given that most STIs are asymptomatic, according to the World Health Organization, medical professionals have questioned the reliability of the app’s tactics. One Los Angeles Times investigation found that Calmara couldn’t even discern inanimate objects and failed to identify “textbook images” of STIs. YouTube videos also show that Calmara marketed itself to women to vet their dates, creating obvious questions about consent, although a March press release insists the app required “explicit consent.”
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Astonishing that anyone would sit around a table and decide “yes, this definitely works and it’s not at all creepy”.
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US detected Iranian plot to kill Trump separate from last weekend’s shooting • The New York Times
Peter Baker and Julian Barnes:
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U.S. intelligence agencies were tracking what they considered a potential Iranian assassination plot against former President Donald J. Trump in the weeks before a gunman opened fire last weekend, several officials said on Tuesday, but they added that they did not believe the threat was related to the shooting that wounded Mr. Trump.
The intelligence had prompted the Secret Service to enhance security for the former president before his outdoor campaign rally in Butler, Pa., on Saturday, officials said. Yet whatever additional measures were taken did not stop a 20-year-old local man from clambering on top of a nearby warehouse roof to shoot at Mr. Trump, grazing his right ear and coming close to killing him.
The Trump campaign was told about the threat not long before Saturday’s shooting, according to a person briefed on the situation.
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And even so! The most astonishing thing about the attempt is that if Trump hadn’t tilted his head to the side slightly in the middle of the sentence he was speaking, he’d now be dead or seriously disabled.
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Google Search ending ‘Notes’ experiment • 9to5Google
Abner Li:
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Back in November, Google Search Labs launched a Notes experiment and it’s now coming to an end with the feature ultimately not launching.
Notes in Search Labs was a cross between forums/Reddit, X Community Notes, and a comments section with a story-esque format. The idea was to let people leave “helpful tips about an article” in Search results or Discover.
If you signed up for the experiment, you saw “Add note” and “Notes” buttons everywhere, with the latter letting you view what people shared. It opened a grid of stories. You could Like, Share, and Save for later, with Google leveraging algorithmic protections and human review.
In ending the experiment, Google says “people want to hear from others like them and Notes was an exploration of how to help people share their knowledge right on Search.” Broadly, not all ideas in Search Labs are expected to launch, but Google made a big deal about Notes at the time, and heavily encouraged people to share them.
Notes will be available until the end of July.
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What’s the betting this was getting spammed to death, and hardly used by ordinary people. You’d think by now Google would be familiar with how an empty text field on the internet gets abused.
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Kaspersky Lab closing US division; laying off workers • Zetter-Zeroday
Kim Zetter:
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Russian cybersecurity firm, Kaspersky Lab, has told workers in its U.S.-based division that they are being laid off this week and that it is closing its U.S. business, according to several sources. The sudden move comes after the U.S. Commerce Department announced last month that it was banning the sale of Kaspersky software in the U.S. beginning July 20. The company has been selling its software here since 2005.
Kaspersky confirmed the news to Zero Day, saying that beginning July 20 it will “gradually wind down” its U.S. operations and eliminate U.S.-based positions as a result of the new ban, despite initially vowing to fight the ban in court.
“The company has carefully examined and evaluated the impact of the U.S. legal requirements and made this sad and difficult decision as business opportunities in the country are no longer viable,” the company said in a statement. Kaspersky did not say how many workers in the U.S. division were being let go except to say “it affects less than 50 employees in the U.S.” Workers have told Zero Day that they are receiving severances but declined to discuss the nature of the severances.
The U.S. Commerce Department announced the ban in June after what it said was an “extremely thorough investigation.” Commerce officials did not elaborate on the nature of the investigation or what it uncovered, but officials cited national security concerns that Kaspersky or the Russian government could use its software to spy on American customers or sabotage systems.
…Asked if officials had evidence that the Russian government was using Kaspersky software to spy on customers, Raimondo and other government officials declined to say.
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That last bit seems a little like “no”, doesn’t it.
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FlowGPT, an AI artist, used Bad Bunny’s voice and shot to fame • Rest of World
Charis McGowan:
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When Mauricio Bustos, 30, created the song “NostalgIA” in his humble apartment in downtown Santiago, he never expected that the Puerto Rican reggaeton and trap superstar Bad Bunny would actually pay it any mind. It was October 2023 and Bustos was publishing tracks on his YouTube channel, where he’d developed a modest fanbase that supported his career as an unsigned artist.
But “NostalgIA” hit different, and exploded on social media. Within a month, the song had struck viral gold, racking up half a million TikTok views and nearly a million Spotify streams. It even made it to the top 20 of Spain’s Spotify streaming charts.
For fans of the Latin Urban genre, the song was a dream collaboration: Justin Bieber sings the chorus in fluent Spanish, while Bad Bunny raps alongside retired old-school legend Daddy Yankee.
If that sounds like an impossible supergroup, that’s because it is: None of these artists were involved in creating the track. Rather, their contributions were made using AI voice cloning tools. The song’s name is a wink to the Spanish acronym for artificial intelligence, and Bustos released it under the moniker FlowGPT — a riff on ChatGPT that he says stands for Generador Preentrenado de Temazos, or “Pretrained Hit Generator.”
FlowGPT is also helmed by a visual character — think the cartoon characters from the band Gorillaz — as a complement to its futuristic vision of music: a humanoid with a white robot mask that speaks to viewers through TikTok and YouTube videos.
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Indonesia’s ‘Strava jockey’ trend goes viral, but buying exercise achievements comes with potential pitfalls, say experts • CNA
Amanda Oon and Kiki Siregar:
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Newly graduated from high school and waiting for an entrance test to join the police in September, Jakarta teenager Wahyu Wicaksono found a way to make some money from his love of running.
He became a “Strava jockey”, clocking up running achievements for others on the popular exercise tracking app for a fee.
“I am active on (the social media platform) X and it (the Strava jockey trend) is booming there,” said Wahyu, 17, who started advertising his Strava jockey services almost two weeks ago.
“My hobby is to run so I thought I should take advantage of the situation and make it a business.”
His fledgling venture bagged eight clients in the first six days.
Wahyu charges 10,000 rupiah (US$0.62) per km to run at “Pace 4” (1km in four minutes). For every km run at “Pace 8” (1km in eight minutes), he charges 5,000 rupiah.
Clients pay up before he starts running and he runs using either his own Strava account, or login details they have given him.
His most lucrative job so far, he said, has earned him 100,000 rupiah.
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That seems like a low price. Filed along with the marathon cheaters.
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| • Why do social networks drive us a little mad? • Why does angry content seem to dominate what we see? • How much of a role do algorithms play in affecting what we see and do online? • What can we do about it? • Did Facebook have any inkling of what was coming in Myanmar in 2016? Read Social Warming, my latest book, and find answers – and more. |
Errata, corrigenda and ai no corrida: none notified








