
An audio deepfake of Sir Keir Starmer circulating at the weekend suggests that the general election in 2024 may be fraught. CC-licensed photo by Steve Bowbrick on Flickr.
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On Friday, there’s another post due at the Social Warming Substack at about 0845 UK time.
A selection of 9 links for you. Listen carefully. I’m @charlesarthur on Twitter. On Threads: charles_arthur. On Mastodon: https://newsie.social/@charlesarthur. Observations and links welcome.
‘This is a false advertisement’: X ads are being challenged by reader context • WSJ
Patrick Coffee and Megan Graham:
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Elon Musk, who acquired the company last year, has praised Community Notes as key to making X a more reliable source of information, but told CNBC in May that X had lost $40m in revenue after two unnamed advertisers had notes added to their posts.
Ads for brands from Apple to Uber have in recent months been called out for making allegedly false or misleading claims. Results vary. Uber deleted an ad with a critical Community Note, while Apple’s Community Note later disappeared when other members of the notes community weighed in against it.
One note accused an ad for videogame company Evony of showing action that is different from what takes place in the game, telling X users, “This is a false advertisement.” Evony couldn’t be reached for comment.
Political ads will likely face even greater scrutiny as the 2024 election cycle heats up, according to experts.
X has published more than 21,200 Community Notes below posts and ads on its platform since the feature’s debut, though most proposed notes never become public, said Alex Mahadevan, director of digital media literacy organization MediaWise, citing data provided publicly by X.
Notes are proposed and must be approved by a group of volunteers for the project, which is open to users who provide a verified phone number, joined the platform more than six months ago and have not recently violated its rules.
X requires that each suggested note be rated as helpful by a certain number of users with different points of view before it is approved, said Mahadevan.
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I love Community Notes (which of course predate Musk): they’re an excellent antidote to idiots. The likely upshot of this point though is that Musk will change the system so Notes can’t be put on an ad.
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UK opposition leader targeted by AI-generated fake audio smear • The Record
Alexander Martin:
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An audio clip posted to social media on Sunday, purporting to show Britain’s opposition leader Keir Starmer verbally abusing his staff, has been debunked as being AI-generated by private-sector and British government analysis.
The audio of Keir Starmer was posted on X (formerly Twitter) by a pseudonymous account on Sunday morning, the opening day of the Labour Party conference in Liverpool. The account asserted that the clip, which has now been viewed more than 1.4 million times, was genuine, and that its authenticity had been corroborated by a sound engineer.
Ben Colman, the co-founder and CEO of Reality Defender — a deepfake detection business — disputed this assessment when contacted by Recorded Future News: “We found the audio to be 75% likely manipulated based on a copy of a copy that’s been going around (a transcoding).
“As we don’t have the ground truth, we give a probability score (in this case 75%) and never a definitive score (‘this is fake’ or ‘this is real’), leaning much more towards ‘this is likely manipulated’ than not,” said Colman.
“It is also our opinion that the creator of this file added background noise to attempt evasion of detection, but our system accounts for this as well,” he said.
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Be interested to see whether the account that posted it gets sued. It is defamation, and the disinclination to check or remove it must make it worse. Not very promising for the coming election, though.
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Google changed ad auctions, raising prices 15%, [government] witness says • Bloomberg via Yahoo
Leah Nylen:
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Michael Whinston, a professor of economics at the Massachusetts Institute of Technology, said Friday that Google modified the way it sold text ads via “Project Momiji” – named for the wooden Japanese dolls that have a hidden space for friends to exchange secret messages. The shift sought “to raise the prices against the highest bidder,” Whinston told Judge Amit Mehta in federal court in Washington.
Google’s advertising auctions require the winner to pay only a penny more than the runner-up. In 2016, the company discovered that the runner-up had often bid only 80% of the winner’s offer. To help eliminate that 20% between the runner-up and what the winner was willing to pay, Google gave the second-place bidder a built-in handicap to make their offer more competitive, Whinston said, citing internal emails and sealed testimony by Google finance executive Jerry Dischler earlier in the case.
“It’s really easy to slip into the thought that it’s an auction and an auction is competition,” Whinston said, explaining how Google’s ability to tweak the rules demonstrates its monopoly over online advertising. But “it’s the advertisers who are running in this race. It’s Google setting the rules.”
The Justice Department alleges that Google has illegally maintained a monopoly over online search by paying billions of dollars to web browsers and smartphone manufacturers to ensure it’s the preselected option for users accessing the web.
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It would be good to have a little more clarity on what Whinston believes he unearthed: how did the “built-in handicap” work? The auction system was, initially, Google’s moat against rivals: you can’t undercut an auction, because in theory it finds the exact price the market is willing to pay – no more, no less. But if Google did put its finger on the scales once it was big enough, that distorts the market.
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Innovative Health Monitoring acquires assets of Miku, maker of baby monitors • Miku Care
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Notice To Customers: Notice of Miku Inc. Acquisition by Innovative Health Monitoring, LLC and Implementation of Subscription Services
To our valued customers:
We at Innovative Health Monitoring (IHM) are very excited to share that we have purchased the assets and operations of Miku Inc. as of September 15, 2023. The core technology of the Miku touchless monitoring system and in-app features are unmatched, and we are thrilled to continue to offer our customers all of the features of the Miku product.
Our purchase of the assets of Miku and the resulting rebranding and redirection of the company under consolidated new ownership represents the culmination of a financial restructuring of the company which was necessary in order for Miku’s business to continue. As a necessary part of this ongoing process, on October 1, 2023 we will be introducing a subscription service that will allow current customers to continue to use their monitors and the Miku app to access all the features we love about this product.
…For those that do not wish to sign up for the subscription service, you will continue to receive Live HD video and audio streaming locally, as long as both the monitor and your device are operating on the same local Wi-Fi network.
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Subscription (at $9.99 monthly) also gives you Live HD video and audio (remote access), two-way talk, “live breathing waveform”, sleep and health analytics, “environmental analytics”, “various notifications and alerts”, “sounds and lullabies”, three days of video storage, “Care+ access”, “wellness trends”, tips from medical and sleep experts, and wellness tracking tools (height, weight, feeding, body temp, diaper changes).
I think those used to be free. Then Miku, maker of smart baby monitors, realised it hadn’t been so smart with its finances.
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Bumble CEO Whitney Wolfe Herd shares how AI will ‘supercharge’ love with digital matchmakers • TechCrunch
Sarah Perez:
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Though much of the industry is focused on novel uses of AI — like Meta’s introduction of AI chatbots and generative AI features at its event yesterday — Wolfe Herd pointed out that AI technology has actually been a big piece of Bumble’s business for years.
“I think this is something that is lost on the general public, maybe,” she said. “Because our matching algorithms are AI-driven. This is machine learning. This is how we understand relevance and compatibility,” she said.
She added that various safety measures the app uses are also powered by AI and machine learning and these areas will improve along with AI advances.
But [matchmaking app Bumble CEO] Wolfe Herd believes that AI technology will also help to make online dating even better in the future.
“I would really think about AI as a supercharger to love and relationships,” she explained. “I want to be very clear, we are not intending on replacing humans with bots. We are not intending for people to fall in love in the sci-fi version of a digital boyfriend, girlfriend, [or] partner. What we will do, however, is we will really lead with the customers’ pain points and reducing friction, reducing things that stress a customer out,” Wolfe Herd said.
For example, she wants to leverage AI technology to help people find more compatible matches. In addition, she imagines a future where Bumble could leverage AI to train people to interact in a way that makes them feel more positive.
…One example of something she’s been thinking about is building a personal matchmaker or dating coach for Bumble users that leverages AI technology. Users would tell the bot everything they wanted it to know about what’s important to them in a relationship — like their non-negotiables and values that must exist in a partner, as well as the things they like to do, how they want to spend their summer, what a typical Sunday morning looks like and so on.
This AI matchmaker could then talk to other digital matchmakers to determine two users’ compatibility.
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What. What the whatting what. That is just bonkers, and not in a good way.
‘A new form of warfare’: how Ukraine reclaimed the Black Sea from Russian forces • The Guardian
Luke Harding:
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Speaking this week, James Heappey, the UK armed forces minister, said Russia’s Black Sea fleet had suffered a “functional defeat”. “It has been forced to disperse to ports from which it cannot have an effect on Ukraine,” he told the Warsaw security forum. The liberation of Ukraine’s waters was “every bit as important” as the counteroffensive last year in Kharkiv oblast, during which Kyiv regained territory, Heappey added.
According to Ukraine’s former defence minister Oleksii Reznikov, drones have been vital to winning back the Black Sea. Reznikov likened the boom in indigenous drone production to the early days of Silicon Valley, when Steve Jobs built the first Apple computers in his garage. He said: “This war is the last conventional land one. The wars of the future will be hi-tech. The Black Sea is like a polygon. We’re seeing serious combat testing.”
Reznikov said Ukraine was making an array of uncrewed aerial vehicles, as well as drones that travelled on sea and underwater. There was “competition” between rival outfits – Ukraine’s navy, special forces, GUR and SBU intelligence agencies – as to who made the best drone. “We have no serious fleet or naval capability. But we can hit them with drones,” he said.
Andriy Zagorodnyuk, Reznikov’s predecessor as defence minister, said Kyiv had pioneered “a new form of warfare”. It cost $10,000-$100,000 (£8,260-£82,600) to build a sea drone filled with explosives. Released in “swarms”, they targeted Russian ships costing hundreds of millions of dollars. “It’s an extremely asymmetric way of fighting enemy boats. This is true of cost and time. You can’t build a new ship quickly. They are huge platforms,” he said.
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We’re seeing more of that asymmetry elsewhere: Hamas’s attack on Israel’s border wall was enhanced by dropping munitions into the top of Israeli watchtowers from drones. Any hope this will make war more precise are also dashed by the example of what followed.
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Netflix’s crackdown on password sharing in Latin America worked • Rest of World
Daniela Dib and Andrew Deck:
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Despite the initial outcry, Netflix’s new pricing scheme appears to be working. The company has reported that subscribers are once again signing up across Latin America. New data from piracy intelligence firm EtherCity, shared with Rest of World, also shows that restricting password sharing seems to have stifled account resales. The practice, in which account access is sold online at a reduced price, is a popular way of pirating Netflix in Latin America.
Netflix reported 1.2 million additional subscriptions in Latin America during the second quarter of this year, reversing the loss in the previous quarter and marking its best second quarter in the region since 2020. The service is forecast to gain another 930,000 Latin American subscribers in the third quarter, according to data shared by industry research firm Ampere Analysis.
The crackdown also correlates with a marked decline in black market sales of Netflix accounts, which either belong to the seller or are created using stolen credit cards.
“In the Argentine case, anyone looking to acquire passwords for Netflix or other streaming platforms through Facebook Marketplace or MercadoLibre can find a large number of options,” Ezequiel Rivero, professor at the University of Business and Social Sciences in Buenos Aires, told Rest of World. Login credentials to these accounts often cost half the price of a Netflix subscription.
According to EtherCity’s data, the volume of these credentials — sold across Latin America on marketplaces like MercadoLibre, Facebook Marketplace, and AliExpress — has decreased by 51% since October 2022, after the new password-sharing charges were initially trialed.
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I’m a little puzzled – and the story doesn’t quite explain – how the password crackdown would reduce black market sales of Netflix accounts created with stolen credit cards. Hacked ones, OK, you’d spot the novel IP address, but tying a credit card to an IP address seems more sophisticated altogether.
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The bots have come for podcasts • Semafor
Max Tani:
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Earlier this year, PJ Vogt received a strange proposition: If he paid a few dollars to a small self-described media buying company, his new podcast, Search Engine, would be boosted to the top of the podcast charts.
An online audience company called iBoostReach — which works largely with a series of fitness and personal finance influencers, but has also claimed to work with Warner Music Group — was offering thousands of downloads, and a representative for iBoostReach offered to prove its effectiveness by boosting the downloads on Search Engine’s trailer episode.
The proposition immediately raised red flags for Vogt, the former co-host of Reply All, and his team, he told Semafor. They had contracts with advertisers and agreements to reach certain download targets organically. While iBoostReach did not specify how it would immediately deliver thousands of downloads to the show, Vogt said he was concerned that an arrangement like that would mislead advertisers.
“It’s a tough industry right now. People will do things out of fear they wouldn’t have done out of greed,” Vogt said. “I hope everyone ignores these people and that they go away.”
…A podcast executive familiar with the practice told Semafor that iHeartMedia has often examined downloads to see if a large number were coming through the web browser Mozilla Firefox. The audio company believed that disproportionate traffic from this source as a sign that a host or show may be deliberately attempting to juice downloads in order to get an order for another season or a better deal.
But even some major publishers have bought downloads from shady places in recent years. In 2022, Bloomberg reported that the New York Post and iHeartMedia had both purchased ads that played episodes of podcasts during some online video games, boosting the number of podcast downloads — even if they were playing to gamers who were not particularly interested in those podcasts.
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The podcast advertising business has cratered this year, both for dynamically inserted ads and “sponsor reads”, where the host reads out a message. From four DIA/sponsor reads to zero, in quite a few cases that I listen to.
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Dropshipping: the hustlers making millions from goods they never handle • BBC News
Osman Iqbal:
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Gabriel Beltran moved from Uruguay to Miami with the dream of making it big as a drummer.
Five years ago, he was struggling to pay his rent and living on his girlfriend’s student loan. Then he made over $20m (£15m) through a little-known online retail technique: dropshipping.
And in bedrooms around the world other savvy individuals are getting rich the same way.
The sellers never see their products. They typically remain completely anonymous. And their marketing reaches hundreds of millions of people.
The process is simple: the dropshipper goes to an online Chinese marketplace and identifies a cheap product. The seller sets up a flashy website, suggesting the product is made in the US or Europe, and adds a huge markup.
The dropshipper uses social media for promotion, often paying influencers to add legitimacy. When an order is received, the seller collects the customer’s money, and only then do they buy the product. Finally, the product is shipped directly to the customer from China.
In practice, the vendors act as virtual middlemen or women.
All this is legal and often done well. But the anonymity it confers means there is also abuse. The sale of counterfeit products is commonplace, and customers often don’t receive their orders. Gabriel started off selling fake NFL products and made $50,000 in just one month. He says he hasn’t sold knock-off products since.
“Stores come and go, and they literally steal money from people,” he told the BBC. “Those stores make millions of dollars within a month and then disappear and don’t even ship a product.”
Sometimes the goods aren’t actual counterfeits, but may still infringe the intellectual property rights of the tech firms whose designs have, in effect, been cloned, even though the product is sold under a different brand and uses its own packaging.
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The most common Community Note I see on Twitter is “this product comes from a dropshipping company..” attached to an advert.
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| • Why do social networks drive us a little mad? • Why does angry content seem to dominate what we see? • How much of a role do algorithms play in affecting what we see and do online? • What can we do about it? • Did Facebook have any inkling of what was coming in Myanmar in 2016? Read Social Warming, my latest book, and find answers – and more. |
Errata, corrigenda and ai no corrida: none notified






