Start Up No.1914: how generative AI will change work, 52 things you (probably) didn’t know, Tether’s loan trouble, and more


The Maersk shipping company is giving up a blockchain project with IBM because it lacks commercial viability. Are there any out there left? CC-licensed photo by Mohammad Rizky on Flickr.

You can sign up to receive each day’s Start Up post by email. You’ll need to click a confirmation link, so no spam.


It’s Friday, so there’s another post due at the Social Warming Substack at about 0845 UK time.


A selection of 9 links for you. Not autocompleted. I’m @charlesarthur on Twitter. Observations and links welcome.


Generative AI: autocomplete for everything • Noahpinion

Noah Smith and “roon”, who works at one of the generative AI companies:

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as roon likes to say, every time you use any of the most advanced AI applications, you’re “lighting a pile of GPUs on fire”. Those resource constraints explain why humans who want jobs will find jobs: AI businesses will just keep expanding and gobbling up more physical resources until human workers themselves, and the work they do to complement AI, become the scarce resource.

The principle of comparative advantage says that whether the jobs of the future pay better or worse than the jobs of today depends to some degree on whether AI’s skill set is very similar to humans, or complementary and different. If AI simply does things differently than humans do, then the complementarity will make humans more valuable and will raise wages. 

And although we can’t speak to the AI of the future, we believe that the current wave of generative AI does things very differently from humans. AI art tends to differ from human-made art in subtle ways – its minor details are often off in a compounding uncanny valley fashion that the net result can end up looking horrifying. Anyone who’s ridden in a Tesla knows that an AI backs into a parallel parking space differently than a human would. And for all the hype regarding large language models passing various forms of the Turing Test, it’s clear that their skillset is not exactly the same as a human’s.

Because of these differences, we think that the work that generative AI does will basically be “autocomplete for everything”. 

…Industrial design will work in a similar way. Take a look at any mundane, boring object in the room around you – a lamp, or a TV stand, or a coffee maker. Some human being had to come up with the design for that. With generative AI, the designer won’t have to look through pages and pages of examples to riff off of. They’ll just deliver a prompt – “55-inch TV stand with two cabinets” – and see a menu of alternative designs. They’ll pick one of the designs, refine it, and add any other touches they want.

We can imagine a lot of jobs whose workflows will follow a similar pattern – architecture, graphic design, or interior design. Lawyers will probably write legal briefs this way, and administrative assistants will use this technique to draft memos and emails. Marketers will have an idea for a campaign, generate copy en masse and provide finishing touches. Consultants will generate whole powerpoint decks with coherent narratives based on a short vision and then provide the details. Financial analysts will ask for a type of financial model and have an Excel template with data sources autofilled.

What’s common to all of these visions is something we call the “sandwich” workflow. This is a three-step process. First, a human has a creative impulse, and gives the AI a prompt. The AI then generates a menu of options. The human then chooses an option, edits it, and adds any touches they like.

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IBM and Maersk abandon ship on TradeLens logistics blockchain • Coindesk

Danny Nelson:

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Maersk and IBM will wind down their shipping blockchain TradeLens by early 2023, ending the pair’s five-year project to improve global trade by connecting supply chains on a permissioned blockchain.

TradeLens emerged during the “enterprise blockchain” era of 2018 as a high-flying effort to make inter-corporate trade more efficient. Open to shipping and freight operators, its members could validate the transaction of goods as recorded on a transparent digital ledger.

The idea was to save its member-shipping companies money by connecting their world. But the network was only as strong as its participants; despite some early wins, TradeLens ultimately failed to catch on with a critical mass of its target industry.

“TradeLens has not reached the level of commercial viability necessary to continue work and meet the financial expectations as an independent business,” Maersk Head of Business Platforms Rotem Hershko said in a statement.

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Have to wonder what level of commercial viability it did actually reach. Also, hope someone out there is keeping tabs on all the blockchain projects that were announced since, oh, 2015, and how they’re faring. I seem to recall IBM being enormously keen on it at one point. Going to guess meanwhile that Maersk manages to keep tabs just fine on what’s on its ships.
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52 things I learned in 2022 • Magnetic Notes

Tom Whitwell:

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1. A bolt of lightning contains about ¼ of a kilowatt-hour of power. Even with recent energy price rises, it’s only worth about 9 pence. [Sarah Jensen]

2. A ‘zhènlóuqì’ is an electrical floor shaker sold on Taobao, used to get revenge on noisy neighbours. [Wang Xinyi]

3. In the UK and Australia, people tend to turn left when entering a building. In the US, they turn right. It’s important to remember if you’re booking a trade show booth. [Marc Abrahams]

4. Using ellipsis in writing signifes the writer is Gen-X or Boomer and can read as confusing, passive-aggressive or even weirdly flirtatious to digital natives. [Kaye Whitehead, from Gretchen McCulloch]

5. CountThings is an very successful app that counts things. It costs $120/month. The templates page shows the things people pay to count. [CountThings]

6. Heavenbanning is a hypothetical way to moderate social networks. Instead of being thrown off the platform, bad actors have all their followers replaced with sycophantic AI models that constantly agree and praise them. Real humans never interact with them. [Asara Near]

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Plenty more where those came from, all fascinating. I think No.7 might be one of the best. Though also No.11. Wait, No.13. Oh..
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Elon Musk’s Twitter polls are bot-driven B.S., ex-employees say • Rolling Stone

Noah Shachtman and Adam Rawnsley:

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“One of the first products I worked on was polls. And one of the big discussions was around the tradeoffs between integrity and privacy – keeping logs [or each user’s vote] or not. We landed on the side of privacy,” Yoel Roth, Twitter’s former Head of Trust and Safety who resigned this month, told Rolling Stone. 

“Polls are more prone to manipulation than almost anything else [on Twitter]. It’s interesting, given his [Elon’s] use of polls,” he added. Several other ex-Twitter employees gave similar assessments.

Twitter did not immediately respond to questions from Rolling Stone, likely because Musk fired the company’s communications team.  

The reliance on bot-heavy polls is doubly ironic, given that Musk once balked at buying the company over concerns that there were too many inauthentic accounts on the platform. Now he’s all-but-counting on them in order to justify big decisions about Twitter’s future. 

“A Twitter poll can be manipulated. There’s nothing scientific or rigorous in any way about what he’s doing,” Sarah T. Roberts, a former Twitter employee and current faculty director for UCLA’s Center for Critical Internet Inquiry, told the Washington Post.

…When Musk acted as a self-appointed envoy between Russia and Ukraine, the billionaire displayed at least a dim understanding that the polling feature could theoretically be gamed when users voted down his proposal for a peace deal. “The bot attack on this poll is strong!” he replied to one fan as Twitter users panned his idea.

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Biotech labs are using AI inspired by DALL-E to invent new drugs • MIT Technology Review

Will Douglas Heaven:

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The explosion in text-to-image AI models like OpenAI’s DALL-E 2—programs trained to generate pictures of almost anything you ask for—has sent ripples through the creative industries, from fashion to filmmaking, by providing weird and wonderful images on demand.

The same technology behind these programs is also making a splash in biotech labs, which are increasingly using this type of generative AI, known as a diffusion model, to conjure up designs for new types of protein never seen in nature.

On Thursday, two labs separately announced programs that use diffusion models to generate designs for novel proteins with more precision than ever before. Generate Biomedicines, a Boston-based startup, revealed a program called Chroma, which the company describes as the “DALL-E 2 of biology.”

At the same time, a team at the University of Washington led by biologist David Baker has built a similar program called RoseTTAFold Diffusion. In a preprint paper posted online today, Baker and his colleagues show that their model can generate precise designs for novel proteins that can then be brought to life in the lab. “We’re generating proteins with really no similarity to existing ones,” says Brian Trippe, one of the co-developers of RoseTTAFold.

These protein generators can be directed to produce designs for proteins with specific properties, such as shape or size or function. In effect, this makes it possible to come up with new proteins to do particular jobs on demand. Researchers hope that this will eventually lead to the development of new and more effective drugs. “We can discover in minutes what took evolution millions of years,” says Gevorg Grigoryan, CEO of Generate Biomedicines.

…Generating strange designs on a computer is one thing. But the goal is to turn these designs into real proteins. To test whether Chroma produced designs that could be made, Generate Biomedicines took the sequences for some of its designs—the amino acid strings that make up the protein—and ran them through another AI program. They found that 55% of them would be predicted to fold into the structure generated by Chroma, which suggests that these are designs for viable proteins.

Baker’s team ran a similar test. But Baker and his colleagues have gone a lot further than Generate Biomedicines in evaluating their model. They have created some of RoseTTAFold Diffusion’s designs in their lab.

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I think it’s pushing it to say the systems are “inspired by DALL-E”. As he writes, it’s the same technology – generative adversarial networks – but starting from very different points, with totally different training data. Sure, Chroma is trying to get attention by using that line, but don’t be fooled.

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⚠️ Warning: do not use Hive Social 👉🐝👈 • zerforschung

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Following the Twitter takeover, a number of services promising to be an alternative gained traction. One of those is “Hive Social”, which reached more than a million users in the last weeks.

Of course, we were interested and took a look at Hive from a security standpoint. We found a number of critical vulnerabilities, which we confidentially reported to the company. After multiple attempts to contact the company we finally reached them by phone and they acknowledged the report. After multiple days and multiple reminders by us, they claimed to fix them within the next two days. However after those two days, multiple vulnerabilities we reported were not fixed and still existed at the time of writing.

⚠️ We strongly advise against using Hive in any form in the current state.

The issues we reported allow any attacker to access all data, including private posts, private messages, shared media and even deleted direct messages. This also includes private email addresses and phone numbers entered during login.

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Then there’s an update: “The vulnerabilities are currently no longer exploitable because Hive deactivated their servers.”

A bit unsurprising that an app which claims to have only two, possibly three, people writing it should turn out to have a huge security hole in it.
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Mark Zuckerberg says Apple’s policies are not “sustainable” • Axios

Sara Fischer:

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Zuckerberg has been one of the loudest critics of Apple in Silicon Valley for the past two years. In the wake of Elon Musk’s attacks on Apple this week, his concerns are being echoed more broadly by other industry leaders and Republican lawmakers.

“I think the problem is that you get into it with the platform control, is that Apple obviously has their own interests,” Zuckerberg said at The New York Times’ Dealbook conference.

“[T]he fact that companies have to deliver their apps exclusively through platforms that are controlled by competitors — there is a conflict of interest there,” he said. That conflict of interest makes Apple “not just a kind of governor that is looking out for the best of people’s interests.”

Zuckerberg also noted that Apple’s policies differ from other tech giants, including Microsoft and Google, which allow apps to be sideloaded onto devices if they’re inaccessible in app stores.

“I do think Apple has sort of singled themselves out as the only company that is trying to control, unilaterally, what apps get on the device and I don’t think that’s a sustainable or a good place to be.”

Changes to Apple’s app tracking policies last year are expected to cost Meta billions of dollars in lost ad revenue.

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So if we really boil it down to what’s practicable, he’s saying Apple should allow sideloading. But that wouldn’t prevent Apple implementing Ad Tracing Transparency (ATT), which is his real bugbear. ATT works at the app level as well as on Safari.
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Rising Tether loans add risk to stablecoin, crypto world • WSJ

Jonathan Weil:

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The company behind the tether stablecoin has increasingly been lending its own coins to customers rather than selling them for hard currency upfront. The shift adds to risks that the company may not have enough liquid assets to pay redemptions in a crisis.

Tether Holdings Ltd. says it lends only to eligible customers and requires that borrowers post lots of “extremely liquid” collateral, which could be sold for dollars if borrowers default.

These loans have appeared for several quarters in the financial reports that Tether shows on its website. In the most recent report, they reached $6.1bn as of Sept. 30, or 9% of the company’s total assets. They were $4.1bn, or 5% of total assets, at the end of 2021. 

Tether calls them “secured loans” and discloses little about the borrowers or the collateral accepted. Alex Welch, a Tether spokeswoman, confirmed that all of the secured loans listed in the reports were issued and denominated in tether.

…The premise of tether—and other stablecoins—is that the issuer always will redeem one coin for $1. Issuers take pains to demonstrate they have ample funds available to do so.

The company’s reports show only US dollar amounts for the loans and don’t say the loans were made in tether tokens. The reports also say the loans were “fully collateralized by liquid assets.”

“I’ve been very skeptical and in disbelief that they can get away with the lack of disclosure and with the limited transparency,” said Peter Crane, president of Crane Data, which tracks money-market funds. “If you do have reserves, why wouldn’t you show them?” Both money-market funds and stablecoins like tether are supposed to maintain a value of $1.

The vast majority of the assets listed in Tether’s reports are in cash, Treasury bonds and other safe instruments easily converted to dollars. Loans are different. Tether can’t be certain the loans will be paid back, that it could sell the loans to a buyer for dollars in a pinch or that the collateral it holds will be adequate.

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Tether’s PR person is extremely reassuring, but at this point I wouldn’t trust her to know what the truth is. For a long time in the crypto world Tether has been the dog that didn’t bark. Perhaps now, to mix a metaphor, it’s clearing its throat.
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World of Moose ‘”2022 Advent Calendar” in a Robot Voice’ • worldofmoose

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It’s a gift from Moose & Karen, it’s absolutely FREE of charge, all we ask is that you:

• have fun with it and do your very best colouring 

• share the link with your friends and get them to do it too 

• don’t sell it, alter it or use any of the images for anything else.

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If you don’t follow @MooseAllain (that’s his name!) on Twitter, you really should. He’s very funny/punny (“love of an anagram is the one thing that unties us all”) and his cartoons are terrific too. At a time when advent calendars are either madly expensive or impossible to find, this one at least is satisfying for children and adults, and comparatively cheap.
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• Why do social networks drive us a little mad?
• Why does angry content seem to dominate what we see?
• How much of a role do algorithms play in affecting what we see and do online?
• What can we do about it?
• Did Facebook have any inkling of what was coming in Myanmar in 2016?

Read Social Warming, my latest book, and find answers – and more.


Errata, corrigenda and ai no corrida: none notified

Start Up No.1913: Coindesk for sale?, Bankman-Fried speaks up, Apple has still been advertising on Twitter, what if Gai?, and more


You think that ebooks last a long time? The physical version is more likely to be readable in 20 years’ time. CC-licensed photo by Mike Mozart on Flickr.

You can sign up to receive each day’s Start Up post by email. You’ll need to click a confirmation link, so no spam.


On Friday there’s another post due at the Social Warming Substack at about 0845 UK time.


A selection of 10 links for you. Very smoothly. I’m @charlesarthur on Twitter. Observations and links welcome.


Online news site CoinDesk attracts suitors amid crypto crash • Semafor

Bradley Saacks and Liz Hoffman:

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CoinDesk, the online news site whose story on cracks in Sam Bankman-Fried’s crypto empire sparked an industry-wide meltdown, has attracted takeover interest as its owner tries to reassure investors, people familiar with the matter said.

One of the approaches suggested a $300m purchase price but it was considered too low, some of the people said. CoinDesk was making about $50m in annual revenue from a mix of traditional online advertising and its popular Consensus conference.

It is part of Barry Silbert’s privately held Digital Currency Group, a conglomerate that includes Grayscale Investments, which manages funds that own bitcoin, ether, and other coins, and Genesis, which lends against customers’ crypto holdings. That business is under pressure, as the collapse of Bankman-Fried’s FTX exchange spreads chaos and contagion through cryptoland. Bankman-Fried is an investor in Semafor.

There’s no formal sales process for CoinDesk, but it has attracted interest from a broad set of potential buyers, including private equity firms, family offices, rival publications including Blockworks, and hedge funds that hunt for distressed assets, the people said.

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I’d take that “$300m was offered but it was too low” bit with a pinch of salt. Very much “someone offered to buy my car for a huge price, you wouldn’t know them, they live in another town”. And the $50m from ads and a conference? Could be, given the madness around crypto. Though that isn’t profit, of course. Running a conference (especially amid Covid) wouldn’t have been the easiest thing.

But the irony of the news site that yanked apart the crypto mess being up for sale to make up for the crypto mess is too rich.
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Live: Sam Bankman-Fried speaks at the DealBook Summit • The New York Times

Lauren Hirsch, Ryan Mac and others:

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SBF’s overall defence, the narrative that he is trying to build, is that the losses were FTX’s customers’ accounts — money that those clients had lost on margin, and that FTX was required to cover. He’s not denying that he, or FTX, used clients’ deposits to cover FTX, and Alameda’s losses. In fact, he’s saying he was allowed to cover one client’s losses with the money from others. That’s a more sophisticated argument, but it still may not be legal.

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There’s a ton of this stuff, including the fact that he’s talking against the advice of his lawyers. He strikes me as someone whose trading smarts (which he does have; it’s how he made his money originally) make him think he’s smarter than everyone all the time. He isn’t, and his business wasn’t, and the implosion is coming.
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Crypto lenders’ woes worsen as bitcoin miners struggle to repay debt • Bloomberg via Yahoo

David Pan:

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Beleaguered crypto lenders are being dealt another blow from Bitcoin miners as they weather the aftermath of the FTX collapse.

Miners, who raised as much as $4bn from mining-equipment financing when profit margins were as high as 90%, are defaulting on loans and sending hundreds of thousands of machines that served as collateral back to lenders. New York Digital Investment Group, Celsius Network, BlockFi, Galaxy Digital, and the Foundry unit of Digital Currency Group were among the biggest providers of funding to finance computer equipment and build data centers.

The liquidity crunch hitting digital-asset markets after FTX failed comes as low Bitcoin prices, soaring energy costs and more competition weigh on miners. Loans backed by the computer equipment, known as rigs, had become one of the industry’s most popular financing tools. Many lenders are now likely facing substantial losses since they can’t seize any other assets besides the machines, whose value has dropped by as much as 85% since last November.

“People were pouring dollars into the mining space,” said Ethan Vera, chief operations officer at crypto-mining services firm Luxor Technologies. “Miners ended up dictating a lot of the loan terms, so the financiers moved ahead with a lot of the deals where only the machines were collateral.”

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Not going to see that money again. Lots of overheated mining rigs going cheap real soon now. (Bitcoin’s price, meanwhile, is gyrating around the $17,000 mark: money seems to be moving back into it, though these days, who knows.
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Editor’s note: a review of criticisms of a ProPublica-Vanity Fair story on a COVID origins report • ProPublica

Stephen Engelberg:

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On Oct. 28, ProPublica and Vanity Fair published a story about an interim report on the origins of COVID-19 released by the Republican oversight staff of a Senate committee. The interim report was the product of a far-reaching investigation into the question of how the pandemic began, and we wanted to give readers an inside view of the team’s work and share independent experts’ views of its findings.

The debate over COVID-19’s origins has been contentious from the start, and the report’s conclusion that the pandemic was “more likely than not, the result of a research-related incident” triggered criticism. Scientists, China observers and others questioned the Senate team’s findings and our reporting about them.

Over the past several weeks, reporters and editors at both publications have taken a hard look at those criticisms.

Our examination affirms that the story, and the totality of reporting it marshals, is sound.

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They really weren’t going to walk it back, but even the “Chinese translation experts” they called in don’t really agree with them. This was a terrible story, with no sensitivity to bureaucratic Chinese phrasing, which started from a conclusion and tried to work back to find any details that might support it. James Palmer of Foreign Policy isn’t buying it.
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Apple buying more Twitter ads despite Elon Musk claims: report • Gizmodo

Thomas Germain:

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On Monday, Elon Musk picked a public fight with Apple, accusing the company of freezing its advertising on Twitter and wondering aloud if the alleged pause was because “they hate free speech in America.” In fact, Apple spent $84,615 on Twitter ads that very same day, according to data from Pathmatics, a digital ad analytics company. The day before that, Apple spent a full $104,867.

The data contradicts Musk’s claims that the iPhone maker “mostly stopped advertising on Twitter.” Apple’s Twitter advertising purchases actually grew from October to November, Pathmatics’ research showed. Apple spent $1,005,784 on Twitter ads in the first 28 days of November, already more than that company’s October budget of $988,523, according to the analytics firm.

The data shows Apple’s Twitter ad spending hasn’t changed much from its typical buys. The figure has fallen from unusually high numbers over the summer—$2m in July and $3.3m in August, but, between January 2021 and September 2022, Apple spent an average of $1,473,390 a month on Twitter ads, according to Pathmatics’ report.

Apple was Twitter’s top advertiser in the first quarter of 2022, making up 4% of the entire company’s revenue during that period for a total of $48m, according to internal documents cited by the Washington Post. Though Apple’s recent Twitter spending decreased slightly, a million dollars in a single month is a far cry from “mostly stopped.”

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This is why you should pay no attention to what gets tweeted. It’s unconnected to the truth.
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The cult of Gai • Togelius

Julian Togelius:

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Imagine a religion that believes that one day, soon, the deity “Gai” will appear. This deity (demon?) will destroy all humanity. They are then obsessed with how to stop this happening. Can Gai be controlled? Contained? Can we make it like us? Won’t work. Gai is just too smart.

Therefore, the religion devolves into a millenarian cult. Its charismatic leader says that humanity will cease to exist with >99% probability.

People outside this cult may wonder how they are so certain that Gai will appear, and what its attributes are. Followers of the religion point out that this is obvious from the way society is going, and in particular the technology that is invented.

The omens are everywhere. You can see the shape of Gai in this technology. This other technology bears the unmissable marks of Gai. It is unnatural, decadent, and we should stop developing the technology but we cannot because society is so sick. Maybe we deserve Gai’s wrath.

But what will Gai look like? What will it want, or like? We cannot imagine this because we are so limited. The only thing we know is that Gai is smarter than any of us could ever be, and will teach itself to be even smarter.

You can tell adherents of this cult that all the other millenarian cults have been wrong so far, and their deities have failed to show up. You can tell them that all their sophisticated arguments only made sense to people who already believed. But that won’t convince them.

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In case you haven’t figured it out, Gai is “generalised artificial intelligence”. This feels like a reverse form of Pascal’s Wager: the consequences of being wrong are so bad you might as well not worry about it.
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Parliament approves Government’s privacy penalty bill • Australian Government Attorney-General

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Companies which fail to take adequate care of customer data will face much higher penalties following today’s passage of the Albanese Government’s legislation to significantly increase penalties for repeated or serious privacy breaches.

This is the first step in cleaning up the former government’s mess. The former government started a Privacy Act Review in 2020, and never finished it. It pledged to legislate tougher penalties, and never did it.
The Albanese Labor government has wasted no time in responding to recent major data breaches. We have announced, introduced and delivered legislation in just over a month. These new, larger penalties send a clear message to large companies that they must do better to protect the data they collect.

The Privacy Legislation Amendment (Enforcement and Other Measures) Bill 2022 increases the maximum penalties for serious or repeated privacy breaches from the current A$2.22m (US$1.39m) penalty to whichever is the greater of:
• A$50m;
• three times the value of any benefit obtained through the misuse of information; or
• 30% of a company’s adjusted turnover in the relevant period.

The Bill also provides the Australian Information Commissioner with greater powers to resolve privacy breaches and quickly share information about data breaches to help protect customers.

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Pretty serious fines; everyone’s getting on board with this sort of law.
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Getting banned from the App Store was the best thing that happened to us • TechCrunch

Marco Nardone:

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It was October 2013, and I was on a plane from Hong Kong to London. It’s a 13-hour journey, so I had plenty of time to kill. But instead of tuning out to in-flight movies, I found myself oddly drawn to watching the plane’s flight path.

It was the same dull, slow-moving animation I’d seen countless times before, but this time was different. I’d spent a lot of time thinking about what the next big app in social messaging was going to be, and as I flipped through British Airway’s in-flight magazine that showed its hundreds of routes around the world, a vision started to crystallize.

“I need to make an emergency call,” I said.

There was apprehension, and possibly a faked medical emergency involved, but finally I managed to reach our COO.

“Emerson, I’ve got an idea, and it’s either gonna be worth zero or a billion.”

Despite the skepticism, I got to work anyway, pulling up Photoshop and completing Fling’s designs by the end of the flight.

The vision was clear: Fling was going to be a platform that allowed you to send any real-time message to 50 random strangers in the world. We built the app in a matter of weeks, and within a month we had nearly half a million downloads and incredibly active users. They were sharing snippets of their lives all over the globe, from America to Zambia.

Fling’s vision was coming to life without any of the roadblocks I’d expected. It seemed too good to be true…and it was.

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Guess for yourself: you can anonymously send pictures, yes pictures, to 50 random people. You allow male users. You allow female users to receive messages sent by the random male users.

“The more flings that women sent on their first day, the more unlikely they were to come back.” App Store being the App Store, it got yanked. “Random messaging” was banned.
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Epson quitting laser printers doesn’t address its bigger sustainability issue • Ars Technica

Scharon Harding:

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Epson’s recent announcement touts a “commitment to sustainability,” as well as Epson’s planned 100 billion yen (about $722.2m) investment into “sustainable innovation”—while also plugging its latest printers, of course. But this company’s strategic shift doesn’t feel like as grand of a green step as Epson’s PR reps would like you to believe.

We don’t have to tell you about the inherent environmental concerns around home and business printing. An oft-cited 2012 study reported that 375 million ink and toner cartridges enter US landfills annually, which doesn’t even touch on the paper and energy consumption.

But people and businesses need to print things, and printer businesses and their employees have a need to keep those businesses alive. So we don’t blame Epson for seeking a way to make its printer business appear greener. But we do lament it continuing to ignore a large environmental concern with its business that it could easily address.

As we reported in August, Epson has bricked printers over purportedly oversaturated inkpads, even if the printer would physically work otherwise. Epson does this, it says, because ink could leak throughout the printer. But designing products to stop functioning, also known as planned obsolescence, is a big no-no for green tech. We shudder to think of the number of functioning Epson printers that were thrown in the garbage by less technically trained users who didn’t know the device was still usable.

This throwaway mindset is disturbingly commonplace in the printer industry. In 2020, for example, HP bricked ink cartridges outside of its Instant Ink subscription program and has also used DRM to block non-HP ink cartridges from working in HP printers.

…Lately, reviewers like Consumer Reports find that laser printers are faster and better at printing text than inkjet printers and have better reliability, though the latter seems debatable among experts. And as noted by reviewers like PCMag, cheap laser printers tend to print faster than cheap inkjet printers.

And while inkjet printers tend to be cheaper to buy than laser ones, their ink costs tend to be higher.

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Epson using slightly spurious claims about sustainability to focus on something that makes it more money and is easier to control? Hard to imagine.
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Digital books wear out faster than physical books • Internet Archive Blogs

Brewster Kahle is curator of the Internet Archive:

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Ever try to read a physical book passed down in your family from 100 years ago? Probably worked well. Ever try reading an ebook you paid for 10 years ago? Probably a different experience. From the leasing business model of mega publishers to physical device evolution to format obsolescence, digital books are fragile and threatened.

For those of us tending libraries of digitized and born-digital books, we know that they need constant maintenance—reprocessing, reformatting, re-invigorating or they will not be readable or read. Fortunately this is what libraries do (if they are not sued to stop it). Publishers try to introduce new ideas into the public sphere. Libraries acquire these and keep them alive for generations to come.

And to serve users with print disabilities, we have to keep up with the ever-improving tools they use.

Mega-publishers are saying electronic books do not wear out, but this is not true at all. The Internet Archive processes and reprocesses the books it has digitized as new optical character recognition technologies come around, as new text understanding technologies open new analysis, as formats change from djvu to daisy to epub1 to epub2 to epub3 to pdf-a and on and on. This takes thousands of computer-months and programmer-years to do this work. This is what libraries have signed up for—our long-term custodial roles.

Also, the digital media they reside on changes, too—from Digital Linear Tape to PATA hard drives to SATA hard drives to SSDs. If we do not actively tend our digital books they become unreadable very quickly.

Then there is cataloging and metadata. If we do not keep up with the ever-changing expectations of digital learners, then our books will not be found. This is ongoing and expensive.

Our paper books have lasted hundreds of years on our shelves and are still readable. Without active maintenance, we will be lucky if our digital books last a decade.

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• Why do social networks drive us a little mad?
• Why does angry content seem to dominate what we see?
• How much of a role do algorithms play in affecting what we see and do online?
• What can we do about it?
• Did Facebook have any inkling of what was coming in Myanmar in 2016?

Read Social Warming, my latest book, and find answers – and more.


Errata, corrigenda and ai no corrida: none notified