Start up: further Russian hacking, MacBook Pro redux, troubled tablets?, Wii U goodbye, and more


US elections are built around a picture of 1950s American which no longer exists. Photo by Seattle Municipal Archives on Flickr.

You can now sign up to receive each day’s Start Up post by email. You’ll need to click a confirmation link, so no spam.

A selection of 13 links for you. Use them wisely. I’m charlesarthur on Twitter. Observations and links welcome.

Microsoft says Russia-linked hackers exploiting Windows flaw • Reuters

Jim Finkle and Dustin Volz:

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Microsoft said on Tuesday that a hacking group previously linked to the Russian government and U.S. political hacks was behind recent cyber attacks that exploited a newly discovered Windows security flaw.

The software maker said in an advisory on its website there had been a small number of attacks using “spear phishing” emails from a hacking group known Strontium, which is more widely known as “Fancy Bear,” or APT 28. Microsoft did not identify any victims.

Microsoft’s disclosure of the new attacks and the link to Russia came after Washington accused Moscow of launching an unprecedented hacking campaign aimed at disrupting and discrediting the upcoming U.S. election.

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link to this extract


Can DDoS attacks trigger ads and make money for the target? • botlab.io

Botlab.io calls itself “a think tank for digital crime fighting”:

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Can DDoS attacks trigger ads? 

TL;DR

Yes. All application / layer-7 DDoS attacks trigger ads on the target site by default. The”visits” resulting from some layer-7 DDoS attack are no different from visits from advanced web scrapers visiting a page. This means layer-7 attacks may end up making money for the target and give the incentive to the target to not disclose such attacks. For ad fraud perps, it gives plausible deniability for otherwise highly suspicious patterns  in their traffic profile…

…Questionable sites often use shady ad networks to monetize their traffic, and many such ad networks will welcome any spike in traffic with open arms. Regular ad network commission is 50% or more of the revenue generated by the ad impressions on a site in their network. Therefore they do not always have the right incentives to disqualify suspicious traffic as non-legitimate. Even major networks such as Google have serious issues in proactively dealing with traffic quality. Recent research covering Google’s ad network traffic quality shows evidence for this claim.

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Huh. Interesting idea. Hard to prove, though. Which is what makes it interesting.
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‘Normal America’ is not a small town of white people • FiveThirtyEight

Jed Kolko:

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I calculated how demographically similar each U.S. metropolitan area is to the U.S. overall, based on age, educational attainment, and race and ethnicity. The index equals 100 if a metro’s demographic mix were identical to that of the U.S. overall.

By this measure, the metropolitan area that looks most like the U.S. is New Haven, Connecticut, followed by Tampa, Florida, and Hartford, Connecticut. All of the 10 large metros that are demographically most similar to the U.S. overall are in the Northeast, Midwest or center of the country, with the exception of Tampa. Two of them — New Haven and Philadelphia — are even on Amtrak’s Acela (that’s “uh-SELL-ah”) line. None is in the West, though Sacramento, California, comes close at No. 12.

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Also entertaining, in the same piece, is “places that are most like 1950s America” and this comment:

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These misconceptions affect our politics: an outdated view of “normal America” is baked into the presidential election process. Iowa and New Hampshire, which vote first in the primary season and therefore have disproportionate influence, rank 37th and 41st, respectively, in their similarity to the U.S. overall.

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Might make sense to start changing that. Power of data and all that.
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The final Wii U will roll off Nintendo’s production line this week • Eurogamer.net

Tom Phillips:

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Nintendo will end Wii U production this Friday, multiple sources have confirmed to Eurogamer.

At the last official count, as of 30th September, Nintendo had shipped 13.36m Wii U consoles. The Wii U’s final tally will likely now be only slightly more.

For comparisons sake, GameCube sold 21m. N64 sold 32m. Wii sold 101m.

Nintendo’s Japanese production line will shut down for the last time this week after the final deadline for orders passed yesterday, Eurogamer understands. Only a small number of further orders were placed.

Wii U launched back in November 2012 and quickly shifted a couple of million units, although sales have been steady to slow ever since.

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The original Wii was wonderful because you stood up to use it. It was an action console. The games – Wii Sports and the rest – reflected that. It was energising. The Wii U turned that into a seated console, with that stupid tablet which was too heavy to hold standing up. It completely missed what made the Wii wonderful, even if it did conform to the idea of a “games console” – ironically, just as the time that games in volume were becoming more mobile than ever before.
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Second Life creators head to virtual reality • WSJ

Joanna Stern:

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Onstage at The Wall Street Journal’s WSJDLive 2016 global technology conference, Second Life creator Linden Lab demonstrated its forthcoming social virtual reality platform Sansar. It lets you create a 3-D virtual avatar and environment and then invite others to join you.

“Once you can create any space, you can create any social interaction you want,” says Linden Lab CEO Ebbe Altberg. “Whether it is an office, classroom, family room, bar.”

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As long as that social interaction is with spooky robots, as evidenced by the picture of the avatars of Joanna Stern and Geoffrey Fowler:


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Debunking Trump’s “secret server” • Errata Security

Rob Graham on the story, via DNS data, that a “Trump server” is “communicating” with “a server in Russia”:

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The evidence available on the Internet is that Trump neither (directly) controls the domain “trump-email.com”, nor has access to the server. Instead, the domain was setup and controlled by Cendyn, a company that does marketing/promotions for hotels, including many of Trump’s hotels. Cendyn outsources the email portions of its campaigns to a company called Listrak, which actually owns/operates the physical server in a data center in Philidelphia.

In other words,  Trump’s response is (minus the political bits) likely true, supported by the evidence. It’s the conclusion I came to even before seeing the response.

When you view this “secret” server in context, surrounded by the other email servers operated by Listrak on behalf of Cendyn, it becomes more obvious what’s going on. In the same Internet address range of Trump’s servers you see a bunch of similar servers, many named [client]-email.com. In other words, trump-email.com is not intended as a normal email server you and I are familiar with, but as a server used for marketing/promotional campaigns.

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Slate’s original story always felt like a stretch.
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Twitter tests new ad-blocking Reader mode on mobile • The Guardian

Alex Hern:

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Twitter is testing a new feature on its iOS app which turns on Apple’s “Reader” mode by default on every link opened in its in-app browser.

First introduced in 2010, and ported to iOS in 2011, Reader mode is a oft-forgotten feature in Safari that strips out most of the formatting from a webpage, removing adverts, navigation links, comments, and almost everything else except for the main content of a text-based article.

In the new test from Twitter, rolled out for a small number of users – including one Guardian reporter – the company has enabled Reader mode by default on every single link clicked.

While the new feature can be a boon for those navigating badly designed web-pages, it also manages to mangle the presentation of almost as many sites. While the feature works well for traditional news articles, anything that isn’t a chunk of text-heavy content in the middle of a page falls apart.

The change will also be worrying for many media organisations: unlike similar light-weight webpage options, such as Facebook Instant Articles and Google’s Amp project, there’s no option to customise the appearance of the Reader version of the page, nor any ability to monetise the views.

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Yeah, it’s the latter worrying them. Though there’s no obvious reason why Twitter should be doing this. It seems to be having a bonfire of the vanities at the moment.
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Is that a PC on your desk? Windows hybrids, Macs and iPads struggle for share • ZDNet

Ed Bott:

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Does anyone even know what a PC is anymore?

That’s not an idle question. Unfortunately, it’s a reflection of the confusion among analysts covering this space today.

I’ve just reviewed four years’ worth of data from IDC and Gartner, the two big research companies that release regular reports tracking the state of the PC market. IDC publishes its results in its Worldwide Quarterly PC Tracker, while Gartner’s data is part of its PC Quarterly Statistics Worldwide report. Full reports are a subscribers-only product, but both firms publish detailed press releases with each new publication.

So, if you study both sets of data you’ll get a good handle on the PC market, right?

Spoiler: They can’t even agree on the definition of a PC.

…IDC says a Chromebook is a PC but a Surface Book running Windows 10 isn’t. Gartner counts the entire Surface line but leaves Chromebooks off the list.

To make things even more confusing, Apple (alone among device makers) publishes detailed sales figures for both its iPad and Mac lines. And Tim Cook insists that “the iPad Pro is a replacement for a notebook or a desktop for many, many people.”

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Yup, it’s a problem all right; made worse by the purposeful obfuscation by those research companies in their public releases. The companies of course want people to pay for the full data, but there’s plenty of confusion sown because writers get hold of half the story and can’t figure out the other half.
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Low-cost detachables and slates in the lead as tablet market slump persists • IDC

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The worldwide tablet market continued its slump as vendors shipped 43m units in the third quarter of 2016 (3Q16), a year-over-year decline of 14.7%, according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker. In contrast to the annual decline, 3Q16 shipments were up 9.8% over the second quarter of 2016 as the larger vendors prepared for the holiday quarter.

Low-cost (sub-$200) detachables also reached an all-time high as vendors like RCA flooded the market. “Unfortunately, many low-cost detachables also deliver a low-cost experience,” said Jitesh Ubrani, senior research analyst with IDC’s Worldwide Quarterly Mobile Device Trackers. “The race to the bottom is something we have already experienced with slates and it may prove detrimental to the market in the long run as detachables could easily be seen as disposable devices rather than potential PC replacements.”

“Beyond the different end-user experience delivered by low- and high-end tablets, we’re witnessing real tectonic movements in the market with slate companion devices sold at the low-end serving a broader platform strategy, like Amazon is doing with Alexa on its Fire Tablets, and more expensive productivity tools closer to true computing and legitimate notebook replacement devices that should manage to keep average prices up,” said Jean Philippe Bouchard, research director, Tablets at IDC.

Despite Apple’s marketing push for the iPad Pro, the iPad Air and Mini lines have been the models with mass appeal, accounting for more than two-thirds of its shipments this quarter. Although Apple’s tablet shipments declined 6.2% year over year, total iPad-related revenues were flat for the quarter, thanks to the iPad Pro offering.

Samsung continued to hold the number 2 position. Fortunately, the negative press from the Note 7 did not bleed over into its tablet business. However, overreliance on the declining slate market led to a decline of 19.3% compared to 3Q15. Samsung’s attempt to enter the detachable market with its TabPro S at the beginning of 2016 seems to have taken a backseat as its price and positioning remain uncompetitive.

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IDC’s comment implies about 3m iPad Pros (both flavours) shipped/sold, but it sounds like Samsung is hanging on by its fingertips. And – the irony – Microsoft’s Surface still doesn’t figure in IDC’s top five, meaning it shipped fewer than 2.4m (possibly more like 1m), even though it arguably chiselled out the niche for the Pro – but also, I’d suggest, did it too early. It’s not just technology; timing matters too.
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Interview Transcription • transcrbr

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transcrbr provides a technological solution to transcribing interviews, while retaining the quality of transcriptions created by humans.

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Set up by a team including an MSc in AI from Edinburgh, and a former staffer at Google and Microsoft. It’s aiming to create a speech-to-text product using AI to intelligently transcribe interviews. Sign up if you’re interested. I’ve always wondered how soon we’d have this – the improvements in speech-to-text seem to beckon towards it, yet nobody offered it.
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Uber is quietly terrible for women and black people: study • Jalopnik

Damon Lavrinc:

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The National Bureau of Economic Research, a respected non-profit and non-partisan research organization, has released the findings of a two-year study that tracked discrimination of riders using Uber, Lyft, and Flywheel in Seattle and Boston. The study was done by researchers at MIT, Stanford and the University of Washington.

The study involved nearly 1,500 rides across the two cities, with work beginning in Seattle late last year to this March. Undergrads from the University of Washington were given identical phones with the three ride-sharing apps pre-loaded, instructed to take a handful of prescribed routes, and then noting when the ride was requested, when it was accepted by the driver, when they were picked up, and finally when they got to their destination.

In the Seattle experiment, trip requests from black riders took between 16 to 28% longer to be accepted by both UberX and Lyft, and breaking UberX out showed a wait time of 29 to 35% longer than their white counterparts.

Those figures are based on UberX usage, primarily because of the different ways a new ride is displayed to the driver through the Uber or Lyft app.

For Uber, drivers don’t see the name of the person they’re picking up until they accept the fare, at which point they can cancel. But for Lyft, which displays the rider’s name and picture (if they included it) before they accept the fare, means trying to quantize discriminatory practices through Lyft is largely impossible—a model Uber could conceivably adopt.

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Two years is a long time for a study. But this really is something Uber should respond to.
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How Apple could have avoided much of the controversy • Chuqui

Chuq von Rospach used to work at Apple; his take on last week’s product introduction (and non-introduction, on the desktop side) is worth your time:

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Speaking of clusters, let’s talk Mac Pro for a minute. I’ve come to the belief that the trash can Mac pro, the “Can’t Innovate my Ass” machine, is a product mistake of the “20th Century Anniversary Macintosh” caliber. It was a technological marvel, it was a stunning design, and it was a terrible piece of hardware for it’s primary audiences because of limited upgradability and component flexibility — and then Apple compounded that by not having good upgrade plans in place to refresh it since the design it created wouldn’t let its users do it for themselves.

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And this, which to me is a killer point about ports:

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to those arguing that Apple is just soaking users by forcing them to buy dongles, adding $40 to a $2500 product simply isn’t financially significant. And if you think about it, if Apple did see these are lucrative products instead of functional accessories, they’d make them a lot prettier.

But the bigger issue around dongles is that niche thing again. These are accessories that allow specific customizations to the device that some people will want, but which most people won’t need. If you think about it, perhaps the biggest change from my older, 2013 laptop is that it’s gone from having seven (yes, that many) ports, each with a specific purpose to having four points, each customizable by a cable to dongle to solve the problem you have.

My laptop has a power port, an SD card port, 3 Thunderbolt ports and two USB ports. I know that in the four years I’ve owned it, I’ve never used the SD card, I use the Power port, one Thunderbolt port, and occasionally plug a USB cable in. So half the ports in this thing are never used — and yet I paid for them because they were built into the computer.

That’s the issue that defines dongles: Should 100% of buyers pay for a feature when only 5% of the owners will use it? Or 10%? How many users will need a feature before you think it ought to be required for everyone to buy it as part of the device? Where do you draw that line?

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I’ve never used the SD card slot or – I’m pretty sure – the HDMI output port on my 2012 Macbook Pro. Not really going to fight over that. The whole piece is well worth reading at leisure.
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Benjamin Button reviews the new MacBook Pro • Pinboard blog

Maciej Ceglowski, channelling F. Scott Fitzgerald’s famous character:

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The new MacBook Pro shows that Apple is finally becoming serious about developers.

Gone is the gimmicky TouchBar, gone are the four USB-C ports that forced power users to carry a suitcase full of dongles. In their place we get a cornucopia of developer-friendly ports: two USB 3.0 and Thunderbolt 2 ports, a redesigned power connector, and a long-awaited HDMI port.

Photographers will rejoice at the surprising and welcome addition of an SDXC card reader, a sign that Apple might be thinking seriously about photography.

The new MagSafe connector is a bit of Apple design genius. The charging cord stays seated securely, but pops right off if you yank on it. No more worries about destroying your $2k laptop just by accidentally kicking a cord.

What hasn’t changed: Apple has kept the beautiful Retina display, and storage and memory are the same as before. The new machines will be slightly thicker (to accomodate the USB ports) and 200 grams heavier, but it’s not clear how this will affect battery life.

Interestingly, Apple has removed the fingerprint reader and its associated dedicated chip, perhaps assuming that developers would not comfortable with a machine they don’t fully control.

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That Button. Some day soon they’re going to start banning him from bars on age grounds.
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Errata, corrigenda and ai no corrida: none notified

Start up: battery blocking, beyond the touch screen, block that chumbox!, OLED wars, and more


Black Mirror: who’d go with the idea of a Prime Minister doing something with a pig, for god’s sake? Photo by Steve Garfield on Flickr.

You can now sign up to receive each day’s Start Up post by email. You’ll need to click a confirmation link, so no spam.

A selection of 13 links for you. Use them wisely. I’m charlesarthur on Twitter. Observations and links welcome.

Bug request: Remove web content access to Battery API • Mozilla Firefox Bugzilla

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Bug 1313580 – Remove web content access to Battery API
Status:RESOLVED FIXED

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Aha. This was pointed out as a possible security risk (remember reading it here?). Good to know some people are taking action. (In the meantime, rely on your phone’s OS to know what to do about your battery level.)
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Patronising or portentous? Tech journalists weigh in on ‘Black Mirror’ • The i newspaper

I wrote an opinion piece at The i on the new series, debating with Rhiannon Williams. She hates it; I think it’s important:

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Like Brooker, I’ve always been fascinated with the way that technology doesn’t do quite what we want it to, even when it works exactly as it was designed to. Social impact is what really matters, not how much RAM a phone has or how many pixels its screen has. Too much technology discussion focuses on the grain of the trees and ignores the forest growing around us.

Look at how Uber “freeing” people to drive us around has turned into a full-blown dispute about labour markets. If you find your emergency locksmiths through Google Maps, what happens to their price and trustworthiness? Hint: nothing good. If you let your newly minted artificial intelligence system label photos, will it be racist? Those are just the starting points. We’ll feel their effects down the years. Can we forestall them if we pause to reflect?

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Jony Ive rejected touchscreen Mac, but working on things beyond the Touch Bar • 9to5Mac

Ben Lovejoy pulls out a couple of salient quotes from the Jony Ive interview with CNet (linked here a couple of days ago):

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Ive explained that Apple had opted for the Touch Bar after exploring a number of possible approaches, taking several of them to prototype stage before real-life use determined which concept offered the greatest value.

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There’s a number of designs that we explored that conceptually make sense. But then when we lived on them for a while, sort of pragmatically and day to day, [they] are sometimes less compelling. This is something [we] lived on for quite a while before we did any of the prototypes. You really notice or become aware [of] something’s value when you switch back to a more traditional keyboard.

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This did, he said, take a lot of work, as it was important to create a prototype close enough to the final product to provide realistic feedback from users.

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One of the things that remains quite a big challenge for us is that you have to prototype to a sufficiently sophisticated level to really figure out whether you’re considering the idea, or whether what you’re really doing is evaluating how effective a prototype is.

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Of course Ive investigated a touch screen. I can’t imagine anyone rational who, on consideration, wouldn’t think they had. But (to reiterate a point made in the past) Apple already sells more touchscreen non-phones than it does Macs. Why up the price for something that people can already choose, and which they don’t choose in large numbers in the Windows market?

But then, the problem is: what of the things you can do are useful? TouchID is an obvious one – but if you’re going to add that, what else can you add that’s also useful and uses the same base software? It is problems like this that designers really face. That’s not the same as the problems that pundits perceive.
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Publishers are rethinking those ‘Around the Web’ ads • The New York Times

Sapna Maheshwari and John Herrman:

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The companies Taboola and Outbrain, both founded about a decade ago in Israel, dominate the industry, followed by Revcontent and ZergNet, according to data analysis firm Datanyze. (The Times has a “From Our Advertisers” section on its home page that leads to posts created by its ad department without participation of the news and editorial staff.)

ChangeAdvertising.org analyzed the content ads on those 41 news websites and found that 61% came from advertisers or other prominent publishers. But 26% led to “clickbait” sites that were covered in more ads and lower-quality recommendation widgets featuring sexually suggestive or interruptive images. Almost all of those sites, which appear to be paying for placement, then profiting from their own ads once people visit, hid their domain registrations.

Sean Blanchfield, chief executive of PageFair, an advertising start-up, referred to the ad-filled sites as “arbitrageurs” that are “basically designed to try and get the user to click on something.”

Rob Leathern, a board member at ChangeAdvertising.org, called it “a pretty problematic state of affairs.” He said it was surprising that such pages were “one click away from these top 50 news sites.”

Readers are starting to express discontent. One recently criticized the Outbrain links next to a Slate article about preventing eating disorders — one of which was titled “6 Tips to Avoid Thanksgiving Weight Gain.” Another was shocked by a Taboola link headlined “Meet the Women Making Rape Jokes That Are Actually Funny” under a Fusion news story about an underage rape. One Twitter user asked The Guardian in April: “Don’t these @Outbrain articles kind of undermine the integrity of news outlets?”…

…A sample of six Outbrain recommendations on The New Yorker’s website on Oct. 5 showed the confusion readers may face when looking at content ads; several were legitimate, but one led to a spamlike “clickbait” site and another led to a fake health news site created by a marketing company.

Two led to editorial stories from AARP, which promotes its website through Outbrain and embeds the widgets on its own site.

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Those panels (known as “chumboxes“) pay the news sites well – but they leach both trust and money away in the end. (I long ago set my adblocker not to show them, and paid to remove them from my WordPress site.) There’s a hint here that we’re at the start of a change in attitude to these. The New Yorker has killed them; others may well follow suit.
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OLED leadership competition: Samsung, LG ignite war over OLED leadership by investing massively • BusinessKorea

Michael Herh:

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LG Display and Samsung Display will make invest about 13 trillion won (US$11.6 billion) in flexible OLEDs this year alone to win new orders for the iPhone from Apple

Analysis says that their investment volume combined is a record high and the two global panel giants began a “do or die” fight over the flexible OLED leadership.

According to the OLED industry on October 30, Samsung Display accounting for 95% of the world small and mid-sized OLED market will make additional investment of 5 trillion won (US$4.47 billion) in OLEDs in the fourth quarter of this year alone.

As Samsung Display invested about 5.9 trillion won (in facilities from the beginning of this year to the third quarter of this year, the additional investment will raise Samsung’s total investment in OLEDs of this year to 10.9 trillion won (US$9.7 billion). The figure is Samsung Display’s record high annual investment in OLEDs. In the case of OLEDs, Samsung Display focuses on small and medium-sized OLEDs such as those for smartphones, tablets and notebooks. In the big panels, the company has no plan to invest in OLEDs since it LCDs such as quantum dot displays.

LG Display is also making full-scale investment in flexible OLEDs this year. This year, LG Display’s size of facility investment is about 4.5 trillion won, the half of which is going into flexible OLEDs. Massive investment amounting to about one trillion won in E5 Line in Gumi begun last year reached the stage to move in equipment so the line will begin to operate in the first half of next year. 

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Wait, I thought Apple was buying its OLED from Sharp?
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Assessing the damage to the Samsung brand after Note 7 recall • IDC

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IDC surveyed 1,082 U.S. consumers through an online survey on October 17th and 18th, four days after Samsung decided to halt production on the Note 7. The survey focused on three groups of consumers: current Samsung smartphone owners (507), past Samsung smartphone owners (347), and smartphone owners who have never owned the Samsung brand (228). Due to the limited installed base, just 24 Note 7 users were captured in the survey; as such, data in those questions should be viewed as directional only.

“As challenging as the Note 7 recall has been for Samsung, the data in this survey indicate that most consumers are unaffected by this, which should be good news for Samsung,” said Ramon T. Llamas, research manager, Wearables and Mobile Phones. “For the minority of Samsung customers who are unlikely to purchase a Samsung smartphone in the future, the company has to win back consumer trust. Thus far Samsung has offered monetary incentives but, at the heart of the matter, consumers want to learn the root causes of the problem and how Samsung intends to fix them.”

Some key results from the survey include:

• Half of the 24 Note 7 owners polled said they have or will choose an Apple iPhone to replace their recalled phone, while 17% said they would choose another Samsung. Most said they will return their phone through a carrier’s physical store.

• The Note 7 recall doesn’t appear to be harming the broader Samsung brand so far. A majority of respondents said it would not impact future decisions to buy other, non-smartphone Samsung products such as televisions and appliances.

• Survey participants’ view of Samsung’s response to the Note 7 recall was largely neutral to positive; surprisingly about 13% hadn’t heard about the recall when polled.

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That iPhone stat strikes me as remarkably high. I’d have expected more loyalty to Samsung.
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One in five iOS devices in the US are limiting ad tracking • eMarketer

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Advertisers are keen on collecting audience insight wherever possible, but as technology evolves, options exist for consumers to take them off their trail and ensure privacy. According to October research, 20% of iOS devices in the US have been opted-in to the OS’s limit ad tracking feature.

In October, a few weeks following the release of Apple’s iOS 10, mobile attribution and analytics provider adjust gathered data from iOS devices on its platform running iOS 10 or later. Overall, 18% worldwide had the limit ad tracking option enabled. The feature, which allows device users to block ads, first appeared in iOS 6.

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Skyrim publisher gives up on game reviews—and it won’t be the only one • WIRED

Chris Kohler:

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The blockbuster videogame is now officially Too Big to Fail.

Bethesda, publisher of Skyrim, Fallout, and Dishonored, said this week that it will stop providing advance review copies of its games to the media. This is an inconvenience for the likes of WIRED. But it’s a far bigger problem for you, the consumer who wants to know what you’re getting for your money.

Officially, Bethesda says in its blog post announcing the move was that it encourages skeptical players to “wait for your favorite reviewers to share their thoughts” before buying Skyrim Special Edition and Dishonored 2. But that’s something of a Hobson’s choice when Bethesda includes tantalizing extra content available only if you pre-order the games before they’re available—and, importantly, before reviews hit. Bethesda, and the publishers surely lining up to follow it down this road, want you to pay full price for a game before you know if it’s any good.

Beyond denying consumers the chance to make an informed purchase, this will spur a race to the bottom as game reviewers, desperate to be first to publish their thoughts, rush out whatever they can on the tightest of deadlines.

Make no mistake: the only winner is Bethesda.

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Media, meet disintermediation. If the only winner is Bethesda, then it seems almost surprising that it has taken this long for Bethesda to arrive at this strategy.
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Twitter’s new @Replies re-design isn’t just stupid; it’s really stupid • Medium

Tressie McMillan Cottom, a sociology professor and faculty associate at the Berkman Center for Internet + Society, found herself in a trial for Twitter’s new @ system, which allows tons more people to be included in Twitter “canoes” of replies, but doesn’t show you who is in said canoe:

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[Now] when I try to respond to a tweet, I have no idea to whom I’m responding. What, pray tell, could be the problem with that?

Let me throw a few problems at you.

First, you should know how Twitter has learned that being known as a platform that facilitates harassment is bad for business:

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Bloomberg is reporting that Disney chose not to pursue an acquisition of Twitter in part because it thought the bullying and behaviour of some of the ailing social network’s users might damage the entertainment company’s image.

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Those of us who use Twitter and have identities that make us more vulnerable to harassment know this all too well.

Some of us have developed strategies to help us mediate that risk. I’ll share two strategies I have used and how this change undermines them.

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This is such an amazingly bad implementation by Twitter. It’s hard to believe that its engineers are this tone-deaf about the problems on the network.
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Lightbulb made of modified E. coli fuses biology and electronics • New Scientist

Alex Pearlman:

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It could soon be possible to make a light source out of bacteria.

So says a group of students from Newcastle University in the UK who are attempting to combine electronic engineering and synthetic biology to create “electro-biological” circuits.

The students have turned genetically modified, glowing E.coli into something analogous to a light bulb. The bulb is meant to switch on when the bacteria experience heat stress from a miniature microbial fuel cell – a device that acts as a battery by harnessing electrical energy from the action of microbes.

The project will debut in Boston this week at the International Genetically Engineered Machine competition (iGEM), an annual global competition that ends in a synthetic biology science fair called the Giant Jamboree. The eight-person team from Newcastle is just one of 300 teams from 40 countries.

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And then you swallow some of them.. and then your stomach lights up..
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Is Facebook’s facial-scanning technology invading your privacy rights? • Bloomberg

Joel Rosenblatt:

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While millions of internet users embrace the tagging of family and friends in photos, others worried there’s something devious afoot are trying block Facebook as well as Google from amassing such data.

As advances in facial recognition technology give companies the potential to profit from biometric data, privacy advocates see a pattern in how the world’s largest social network and search engine have sold users’ viewing histories for advertising. The companies insist that gathering data on what you look like isn’t against the law, even without your permission.

If judges agree with Facebook and Google, they may be able to kill off lawsuits filed under a unique Illinois law that carries fines of $1,000 to $5,000 each time a person’s image is used without permission — big enough for a liability headache if claims on behalf of millions of consumers proceed as class actions. A loss by the companies could lead to new restrictions on using biometrics in the U.S., similar to those in Europe and Canada.

Facebook declined to comment on its court fight. Google declined to comment on pending litigation. 

Courts have struggled over what qualifies as an injury to pursue a privacy case in lawsuits accusing Facebook and Google of siphoning users’ personal information from e-mails and monitoring their web browsing habits. Suits over selling the data to advertisers have often failed. 

This year, the U.S. Supreme Court set a “concrete injury” standard for privacy suits, a ruling that both sides are using to argue their case ahead of a hearing Thursday in San Francisco over Facebook’s bid to dismiss the biometrics case.

Google is fending off suits in Chicago, arguing that the Illinois statute can’t apply outside the state under the Constitution’s interstate commerce rules. Google also contends the Illinois law doesn’t regulate photos.

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The UK has at least ruled that there is tort in unauthorised use of personal data.
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Apple removes iconic startup chime from new MacBook Pro • Business Insider

Rob Price:

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The Californian technology company is removing the distinctive noise that Macs make when they boot up, starting with the new MacBook Pro announced last week.

The change was first spotted by Pingie.com, which tested out one of the new laptops and confirmed that the noise is no longer made.

And an FAQ page that references the chime (referred to as the “startup sound”) for older MacBook models makes no mention of it for the new laptop.

Apple has used startup chimes in its Mac computers since the 1980s, settling on the most recent chime with the iMac G3, released in 1998. But now it’s finally being retired.

An Apple spokesperson did not immediately respond to a request for comment, but it’s likely because of the way the new MacBook Pro turns on. It doesn’t come with a power button, instead automatically turning on whenever it is opened (when charged) — so there’s no need for a noise to indicate to the user that it is booting up.

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I don’t understand that last sentence. Portable Macs have woken from sleep when opened since 1998 or so. But that’s different from booting up.

No chime, though? If you thought people were upset about the lack of updates for the iMac and Mac Pro last week, wait until they hear about this.
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Forget Twitter, Netflix should be an acquisition target • ValuePenguin Singapore

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What if this tech behemoth acquired Netflix and made the service entirely free to its device users (or provide a discounted rate)? Netflix’s popularity is growing rapidly, and it already has almost 90 million subscribers globally. This could potentially tilt the balance in Apple’s favor and be the boost that Apple has been desperately needing in terms of growing its market share. But could it be beneficial economically?

We think it will be. For example, take our back of the envelope calculation below. Apple currently makes about $600 per iPhone, which is typically replaced about every 2 years, and makes about 40% gross profit on the sale. This translates to roughly $113 of gross profit per year per device ($600 divided by 2 years and multiplied by 40% gross margin). In comparison, Netflix currently makes about $9 per month per subscriber, for a total of S$104 per year. This means that, even if Netflix were to become completely free to Apple users, Apple will be increasing economic value per customer by almost 10%! This math looks even better if you start to incorporate numbers for iPads and Mac, which have higher ASP than an iPhone.

Back of the Envelope Calculation on Apple and Netflix
iPhone ASP – $595
Replacement Cycle – 2 years
Adj Annual Income per Unit – $298
Gross margin -38%
Gross profit per unit – $113
NFLX Monthly ARPU [average revenue per user] – $9
NFLX Annual ARPU – $104

Caveat is that Apple will depend on the customers to remain loyal to its devices and services for a long time, but that’s the whole point; adding services like Netflix would be a great way to increase customer loyalty just the way Amazon has been adding stuff to its Amazon Prime program over the years.

Currently, Apple only commands about 12 % of the global smartphone market. Although Apple only competes in the high-end portion of the market, Samsung has a whopping 23% of the global market share. Even if Apple were to tilt the market to its favor by 3-5%, it could be increasing its revenue from iPhones by about 40%, which could pay for the acquisition in a matter of few years even if Apple were to pay a meaningful premium. 

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Ben Thompson suggested Apple should buy Netflix in his daily newsletter on Monday too. I’m sure both companies have considered it. Is the price too high for Apple? Or does Netflix not want to sell? In many ways, Netflix is like Beats Music, but for video: makes good sense for Apple, little sense for anyone else who could buy it.
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